Onclusive

JULY 27, 2020

Organizations can now use Onclusive Essentials and Pro ’s instant, AI-driven insights to craft communications strategies and measure their performance. Today, we’re excited to announce the availability of an expanded product suite that makes premium media monitoring available to all types of organizations.

Enterprise 307

Enterprise Analytics Media Analysis 307

Onclusive

JULY 13, 2021

Automated & unibased: NEO offers automated, unbiased, data-driven feedback for understanding which brand messages should continue to be incorporated into future marketing and PR efforts and which ones need to be dropped. NEO Messaging applications for communications & PR pros. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. After all, you wouldn’t want to be in a plane where the pilot was ignoring half the instruments.”.

Reputation 94

Reputation Measurement Brand Branding 94

PR 20/20

DECEMBER 14, 2022

I t’s frustrating and honestly not worth it to invest in something that cannot produce a measurable return. But, with an automation tool like HubSpot , it’s possible to measure marketing performance and ultimately understand the ROI of your efforts. Develop a marketing strategy worth measuring. Analyze site traffic sources.

Measurement 52

Measurement Marketing Analytics Enterprise 52

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Here are some of the key findings: Major Enterprise Stories. The biggest payoff for news publishers would be to produce more high-value major enterprise stories.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Onclusive

FEBRUARY 2, 2021

Social media, communications, public relations, and marketing teams each have a view of a company’s brand, reputation, and influence. Companies are increasingly looking to measure their owned and earned media strategies in a more centralized way by combining these functions within integrated teams and equipping them with comparable tools.

Company 150

Company Enterprise Measurement Data 150

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Here are some of the key findings: Major Enterprise Stories. The biggest payoff for news publishers would be to produce more high-value major enterprise stories.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. PR coverage has typically been measured by media outlet audience size. The MarTech and AdTech revolutions have forever changed the way marketers work and measure their success.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Onclusive

JANUARY 5, 2021

You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business. Director of Communications, Enterprise Real Estate Company (>1000 employees). Media monitoring is a must-have for successful PR and communications professionals.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Cision

MAY 3, 2016

People have gone content crazy, and it’s impacting your brand. How much of that content references your brand or industry? Ready to increase share of voice, build brand reputation and drive sales? Branded Mention Volume. Your branded volume is the number of times your brand’s name is mentioned over a given period of time.

Brand 120

Brand Branding Software Nonprofit 120

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To System Comparison 52

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. The conference is currently calling for keynote speakers, but one that they have announced already is Abigail Posner, Head of Strategy at Google’s Brand Unit. Dates: Feb 25 – 26, 2020. Location: Miami, FL.

Conference 329

Conference Marketing Case Study Measurement 329

PRSay

MAY 15, 2024

Critical audiences today expect transparency from brands and those with whom they do business. Communicating bad news first — and incorporating values, actions and corrective measures — positions the organization to demonstrate its commitment to doing the right thing, even when mistakes occur. It makes sense.

Crisis 140

Crisis Crisis Management Crisis Communications Journalism 140

Onclusive

NOVEMBER 17, 2021

Sentiment monitoring helps companies measure brand health by tracking key stakeholder perceptions of their own brands, products and spokespeople, as well as competitors. As such, it is a comprehensive metric of how all of the PESTLE factors come together to shape stakeholder views of your brand. Sentiment monitoring.

Analysis 195

Analysis Media Reputation Trends 195

The Hoyt Organization

MAY 20, 2024

It is common knowledge that PR is a huge factor in corporations and enterprises. Business Growth In our guide to healthcare PR strategies , we stress the importance of measurable objectives. Building Your Brand You may not realize it at first, but your hospital group, chain of clinics, or medical practice is your brand.

Healthcare 84

Healthcare Publicity Reputation Nonprofit 84

MaccaPR

OCTOBER 29, 2019

But in a crowded landscape, the way that you use data to tell your brand story is becoming more and more important. Now is the time to identify how you’ll gather that data to be able to confidently, and factually, tell your brand story. Or is it just the brand – Walgreens? It’s a Data Driven World. Data isn’t new. Check the app.

Brand 90

Brand Branding Marketing Enterprise 90

Presspage

JUNE 23, 2021

Messaging consistency across all brand touchpoints The larger a company is, the tougher it is to keep a consistent story across all brand touchpoints. Download our free newsroom inspiration guide to see how some of the world’s leading brands have structured theirs. A clear, concrete, measurable goal should be the start.

Communications 210

Communications Measurement Tools Enterprise 210

Cision

OCTOBER 8, 2015

In Social Business Journal Volume 4, we showcase five unique brands from diverse industries and customer segments, showcasing how they are succeeding with social media marketing. The brands we showcase in this Social Business Journal are: Dell, Humana, NASA, Southwest Airlines and Walmart. Enterprise Social Business Strategy.

Social Media 120

Social Media Brand Branding Airlines 120

Beyond PR

SEPTEMBER 12, 2016

Branding – a word that conjures mental images of the world’s most prominent products. With the rise of social media and the Internet, branding has become a vital and highly visible business facet, making it more important than ever for marketers and communication professionals to stay on top of brand management.

Measurement 40

Measurement Reputation Brand Branding 40

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. ContentTECH Summit. Dates: April 8-10, 2019.

Conference 256

Conference Content Marketing Marketing Internal 256

5W PR

MAY 24, 2023

It is hard to deny its impact and importance especially when making your brand more recognizable and relevant. Our team has managed to work with several companies from various industries, such as Fashion, Consumer Brands, Lifestyle & Entertainment, Food & Beverage, Health & Wellness, Technology, and more.

Industry 88

Industry Enterprise Fashion Financial 88

PRSay

NOVEMBER 19, 2020

Just like social enterprises, these companies were founded by visionaries with a desire to change the world. But they still measure success according to hard metrics such as user acquisition and retention — and of course, by almighty sales. However, 27 percent of people surveyed weren’t able to name a brand at all.

Communications 170

Communications Survey Enterprise Radio 170

Prohibition

AUGUST 4, 2021

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes.

Reputation 62

Reputation Brand Branding SEO 62

Shift Communications

DECEMBER 8, 2016

Surveying the general population, even for B2B brands, helps provide a better understanding of what end users want, and plenty of data to share with reporters. What can a survey do for your brand? Objectives: -Build thought leadership and brand awareness. Raise share of voice (SOV) against large enterprise competitors.

Survey 60

Survey Data Brand Branding 60

Cision

MARCH 7, 2016

Brands, large and small, turn to a dedicated individual or team to take the social reins. Too many brands unknowingly set up structures that keep them from meeting their goals. Doing so will enable brands to keep better track of their efforts, prove individual benefits to each department and demonstrate social’s impact.

How To 120

How To Enterprise Social Media Customer Service 120

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. Branding and Thought Leadership. Simply Measured social analytics (“great competitor dashboard”). SocialChorus enterprise social. SpredFast enterprise social.

Tools 120

Tools Enterprise Analytics Case Study 120

Sword and the Script

AUGUST 4, 2020

The company says the product is a brand-new design and uses both automation and manual curation to build out and maintain accurate contacts. Talkwalker characterized the product as “social measurement and audience insights software.” CEO Todd Murphy offers several suggestions for avoiding this, including “read your service agreement.”

Media Relations 156

Media Relations Media Print Software 156

Contently - Strategy

MAY 11, 2024

When executed well, a local SEO content strategy can offer mom-and-pop shops the chance to spar with enterprise-sized businesses with multiple locations. Further, local SEO can help brands achieve higher conversion rates by targeting users in the immediate vicinity who are actively looking for products or services.

Local 97

Local SEO Strategy How To 97

Cision

MARCH 17, 2016

Content has the power to build brand awareness, improve your reputation and strengthen your relationship with your audience…if you know how to use it. At their upcoming Cision webinar, “ How to Launch an Enterprise-Wide Content Strategy ,” on Wednesday, March 23 at 2 p.m. Measurement is key. Understand your audience.

Content Marketing 120

Content Marketing B2C Enterprise Measurement 120

Contently - Strategy

OCTOBER 18, 2022

So, why do so many companies—from startups to enterprises—skimp on it? Customer research can be a full-time task, especially for enterprise organizations. Use a social listening tool like Hootsuite to track brand mentions online and never miss a public review about your brand. The takeaway? Lack of resources.

B2B 137

B2B Company Survey Enterprise 137

Barokas

DECEMBER 3, 2019

These include: Aerospace : From electric airplane engines and rockets, to geospatial intelligence data and satellite imagery, we help aerospace brands such as magniX, Ursa Space Systems and York Space Systems navigate into the next frontier. Consumer Lifestyle : Impactful and lasting impressions are what count for consumer lifestyle brands.

Case Study 78

Case Study Enterprise System Fashion 78

Presspage

JUNE 23, 2021

Messaging consistency across all brand touchpoints The larger a company is, the tougher it is to keep a consistent story across all brand touchpoints. Download our free newsroom inspiration guide to see how some of the world’s leading brands have structured theirs. A clear, concrete, measurable goal should be the start.

Communications 78

Communications Measurement Tools Enterprise 78

Shift Communications

OCTOBER 21, 2014

It can certainly be hard to find a way to be engaging if your company specializes in things like enterprise cloud storage and virtualization. One helpful tip: if your B2B brand is active on social media, you will be able to get additional insight on your audience through their proprietary analysis tools. Copycats are boring.

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

Cision

JANUARY 2, 2018

It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. My team and I have worked with numerous enterprise brands, so I understand the magnetic pull of Facebook’s return on investment (which overshadows most platforms besides Google AdWords ).

Facebook 0

Facebook Marketing Journalism Creativity 0

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Brand shaming has become commonplace. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management.

Storytelling 78

Storytelling Social Media Internal International 78

Cision

JANUARY 30, 2017

Cision CEO Kevin Akeroyd recently joined SiliconANGLE ’s John Furrier on its popular # theCUBE video series, the leading live interview show covering enterprise technology and innovation. Akeroyd: “Brands know, ‘I’ve got to get to the influencers if I want to get to my customers.’ Marketing is a company-wide data opportunity.

Communications 96

Communications Software Interviews Data 96

Sword and the Script

MAY 13, 2017

FTC warning letters aside , can brands really buy influence? The first step in selecting influencers, that will work for your brand, is understanding what makes them influential. In other words, what is it a brand wants an influencer to achieve? 3) Measuring an influencer marketing program. 1) How to choose influencers.

Strategy 79

Strategy Marketing Measurement B2B 79