Branding Customer Service Enterprise Measurement 
Cision
MAY 3, 2016
People have gone content crazy, and it’s impacting your brand. How much of that content references your brand or industry? Ready to increase share of voice, build brand reputation and drive sales? Branded Mention Volume. Your branded volume is the number of times your brand’s name is mentioned over a given period of time.
Katie Paine's Measurement Blog
MARCH 9, 2023
Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.
Beyond PR
SEPTEMBER 12, 2016
Branding – a word that conjures mental images of the world’s most prominent products. With the rise of social media and the Internet, branding has become a vital and highly visible business facet, making it more important than ever for marketers and communication professionals to stay on top of brand management.
Cision
MARCH 7, 2016
Brands, large and small, turn to a dedicated individual or team to take the social reins. Too many brands unknowingly set up structures that keep them from meeting their goals. Doing so will enable brands to keep better track of their efforts, prove individual benefits to each department and demonstrate social’s impact.
Sword and the Script
AUGUST 4, 2020
The company says the product is a brand-new design and uses both automation and manual curation to build out and maintain accurate contacts. The company cites ease-of-use, filtering tools and a focus on customer service as distinguishing qualities.
Stephen Waddington
JANUARY 15, 2020
Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Any gap between a product or service and the public’s expectation will become a conversation on social media. Brand shaming has become commonplace. Social media activism is only possible because brands don’t listen.
Contently - Strategy
APRIL 1, 2024
Search engines now focus their attention on what your target customer has craved all along: deep expertise, genuine value, relevant answers, and a meaningful connection. Brands that deliver this type of SEO-driven content unlock demand for their business and coveted high ranking on SERPs. What’s causing their biggest pain points?
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