Flack's Revenge

APRIL 27, 2021

Thinking like a good journalist is critical for PR; it’s important to be inquisitive, a good storyteller, and yes, often skeptical. And, guess what: aligning with the hot topics and pain points of end users can be key to journalist buy-in, because ideally you are targetting those who write for these audiences. Why a Challenge ?

Storytelling 177

Storytelling Pitching Interviews Agency 177

PR Fuel

MAY 19, 2022

No matter what you write, the ending can be tough to draft. Also, 88% of PR specialists report they feel the future is in digital storytelling. In other words, when you write a press release, you are writing a brief, fascinating story for members of the media. Writing a Press Release. How to End a Press Release.

How To 104

How To Writing Video Fashion 104

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Another way to practice brand consistency is to try and make your URLs as similar as possible.

Social Media 75

Social Media Marketing Media Instagram 75

Contently - Strategy

FEBRUARY 12, 2024

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. Overall, it has increased engagement in a very particular target demo that Money wasn’t serving before. But you can’t just dump all your published content on your readers and expect them to engage.

Financial 52

Financial Content Marketing Marketing Banking 52

Critical Mention

OCTOBER 29, 2019

Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

FEBRUARY 27, 2020

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. I always remind clients it’s about storytelling. We know now that influencers and brands need to join in the conversation with a true authentic voice.

Journalism 78

Journalism Social Media Radio Fashion 78

Critical Mention

NOVEMBER 9, 2018

This year marked further evolution in PR and marketing, as data-driven insights became even more imperative for creating brand awareness and understanding audiences on social media. In 2019, analytics will continue to drive brand storytelling, control and promotion. Looking ahead, we should expect more brands to follow suit.

Trends 106

Trends Social Media YouTube Storytelling 106

Critical Mention

NOVEMBER 6, 2018

Your brand’s story is perhaps one of the greatest opportunities to connect with your customers, yet it’s overlooked by many businesses. Instead, show your company’s culture by using culture shots, or if you’re large enough, you can hire brand ambassadors to represent your organization. Write for your target audience.

Social Media 65

Social Media Media Writing Infographics 65

Critical Mention

OCTOBER 24, 2019

Are you looking for good photos for your brand’s blog or social media posts? Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Building brand awareness is essential for businesses to succeed. PR Couture.

Blogging 68

Blogging Education Resources Creativity 68

Burrelles Fresh Ideas

JULY 25, 2023

For all your monitoring needs, request a demo to see how we can help. And for valuable tip sheets on live streaming, online video content, storytelling, SEO, and many other topics crucial to building your brand and business, check out our resources section here. To connect with Katie, you can follow her on Twitter.

Tools 75

Tools System How To Software 75

Marketwired

FEBRUARY 23, 2016

Exceptional writing skills are a fundamental PR must — but let’s face it, it’s easy to get a little long-winded and heavy-handed at the keyboard. Enter Hemingway App: a simple way to ensure your writing is always crisp, clear and compelling. social shares, blog sign ups, whitepaper downloads, demo requests).

Tools 125

Tools Analytics Software B2C 125

Onclusive

SEPTEMBER 20, 2017

Without PR attribution, communicators only know the top of the funnel, i.e., which publications wrote about their brand. It could be when a potential customer requests a demo via a lead form on your website, invites a friend to sign up through a referral program, completes a purchase, or writes a review. business objectives).

Analytics 170

Analytics Measurement Data Technology 170

OnePitch

APRIL 14, 2022

Whether its medical devices, EHRs, or patient engagement software, my main responsibility as the HealthIT Practice Group Director is to ensure my team’s efforts are supporting clients’ business goals – so everything from brand awareness and visibility to overall sales pipeline growth.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Contently - Strategy

OCTOBER 24, 2019

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. Overall, it has increased engagement in a very particular target demo that Money wasn’t serving before. Curate your content into segments for specific audiences.

Financial 79

Financial Banking Content Marketing Writing 79

Beyond PR

JUNE 16, 2016

“The challenge lies in balancing style with substance,” writes Glenn Frates, Regional Vice President of Customer Content Services at PR Newswire, in 5 Rules for Publishing High Quality Press Releases. Formatting your press release to be reader friendly plays an important part in telling your brand story effectively. Boilerplates.

Infographics 40

Infographics Writing Storytelling Video 40

Beyond PR

MARCH 6, 2018

Content that is authentic, accessible and relevant has the power to shape our behavior — whether it’s making a purchase, supporting a cause, or requesting a demo. The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

JULY 14, 2016

However, the visibility that video marketing provides brands is worth the investment. “Making a video – any video – successful, be it live action, animation or mixed media, can be summed up in one word: planning,” writes Larry Cardarelli in Making the Most of Your Video Production Budget. “Good storytelling.”

Video 40

Video How To Instagram Facebook 40

Contently - Strategy

MARCH 5, 2024

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.

Financial 52

Financial Content Marketing Examples Banking 52

Contently - Strategy

OCTOBER 15, 2020

In our brand new report, we set out to highlight tactics that could help your brand thrive. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. “It’s We expect brands to test the waters with more tools in the near future. And it’s no longer a channel that brands can ignore.

B2B 145

B2B Trends Video Course 145

Contently - Strategy

OCTOBER 15, 2021

In our brand new report, we set out to highlight tactics that could help your brand thrive. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. We expect brands to test the waters with more tools in the near future. And it’s no longer a channel that brands can ignore.

B2B 85

B2B Content Marketing Trends Marketing 85