Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Secondly it’s becoming commoditised.

Digital PR 60

Digital PR Training Report Social Media 60

Buzzstream

AUGUST 12, 2020

Directly tell me in one or two sentences why this is important for the public to know about – not just why it’s important for the company or client.”. You’ll want them to think, “featuring this brand would be something that my audience would be intrigued to learn more about”. . Is your brand present on these lists?

Digital PR 62

Digital PR Pitching Interviews Writing 62

The Proactive Report

FEBRUARY 24, 2017

Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. One aspect of Twitter that’s not well-known and often not considered by brands is that journalists and news organizations are the largest and most active verified group of Twitter users. This was way below Wall Street’s expectations. Source: Forbes.com).

Twitter 235

Twitter Customer Service Web Facebook 235

5W PR

APRIL 18, 2022

Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines. Instead of leaving consumers to spread the word about a business, top brands have started to actively encourage customers to share their reviews and experiences.

Strategy 88

Strategy Marketing Reputation Survey 88

PR News

MARCH 13, 2017

So annoyed was I by the poor customer service and the constant retargeting of ads from this particular furniture store that I resorted to cleaning… Continued. The post How to Lose a Customer and Tarnish Your Brand in One Easy (Mis)Step appeared first on PR News Blog.

Customer Service 84

Customer Service Brand Branding Retail 84

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. In March 2020, digital newsroom designer pr.co

How To 176

How To Media Guidelines Pitching 176

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

5W PR

JANUARY 26, 2021

The old Chinese proverb says, “The tongue can paint what the eyes can’t see,” speaks volumes for what some experts are proclaiming as the next big tool for marketers – brand voice. Like the proverb, voice helps a brand stand out in a crowded field by giving it a distinct and unforgettable personality. Why should it Matter? 45% said so.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Stephen Waddington

JANUARY 6, 2019

In this show they discuss publicity, books, objectives and jobs for 2019, and robots. In the latest issue we discuss: Media Show response: PR is more than publicity The Art of Public Relations is the title of a recent Media Show programme on BBC Radio 4 in which publicity is conflated with public relations.

Radio 76

Radio Customer Service Small Business Analytics 76

Norton's Notes

OCTOBER 13, 2014

Digital PR Budgets. When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. Service Offerings. Let’s take a closer look at these trends.

Digital PR 45

Digital PR Trends Training Media Training 45

5W PR

NOVEMBER 23, 2020

The firm found that only 52% of brands had added personalized product recommendations and enhanced products to their BOPIS strategy. Once considered a nice to have service, BORIS is now essential for many brands. Extending a seamless return system fosters increased customer loyalty and trust.

Retail 88

Retail Mobile Study Web 88

Buzzstream

JANUARY 5, 2024

Whether you are doing blogger outreach, digital PR, link building, or even sales, these 12 techniques can help identify the missing piece of the puzzle. They typically use a mix of public data, crawling technologies, and databases to find and verify email addresses. If you aren’t a robot, it will display the email address!

How To 83

How To LinkedIn Tools Google 83

Buzzstream

FEBRUARY 9, 2024

Types of Press Releases Companies issue press releases for various reasons, so it is crucial to understand the different types of press releases; let’s break down some of the more common types of releases: product or brand launches, company news, event announcements, and reports.

Examples 62

Examples Product Launch Data Report 62

Rock the Status Quo

JANUARY 22, 2015

If you are on a social media platform – respond to customers when they post on your page. It also fosters a lack of trust and customer service issues. When done correctly, social media can be your most powerful resource for making customers happy and loyal, but you’ll never get there by ignoring them.

Agency 100

Agency Survey Customer Service Engineering 100

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. I’m happy to help write a custom post, embed code, or any high-res graphics if you need them.

Google 71

Google Infographics Pitching Resources 71

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Even the company’s bottom line might be affected.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Waxing UnLyrical

JANUARY 27, 2016

It takes a collection of micro-moments to build trust for a brand or company, a collection of touch-points and experiences that accumulate into an impression of trustworthiness. Brand clarity and consistency in messaging. After all, if we don’t have a clear vision of our own brands and audiences, why should they?).

Customer Service 40

Customer Service Reputation Energy SEO 40

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me.

Trends 60

Trends Media Report Technology 60

Lauri Pehar Borsh

AUGUST 12, 2015

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. 5 Evidences that your Brand is Not Ready for Press… 1. 5 Evidences that your Brand is Not Ready for Press… 1.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. 5 Evidences that your Brand is Not Ready for Press… 1. 5 Evidences that your Brand is Not Ready for Press… 1.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Communications Conversations

JANUARY 13, 2017

I’ve transitioned from a more traditional senior PR specialist role to a senior PR specialist for digital and social engagement. In this role, I’m really focusing on building our digital PR capabilities. Sometimes that means taking care of their customer service needs.

Insurance 60

Insurance Insurance Social Media Corporate 60