Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors.

Marketing 106

Marketing Newspapers Print Local 106

Cision

MAY 11, 2016

Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. I’m inspired by their creativity and enthusiasm to deliver results. . What are some of the biggest challenges hospitality and lifestyle brands face?

Television 120

Television Travel Tourism Pitching 120

PRSay

JANUARY 29, 2019

One of Graham’s favorite example of this: KFC’s apologetic response to a chicken shortage, when the brand rearranged its name to spell “FCK” on a bucket of chicken. If you find yourself posting on a channel “just because,” take a step back and think about what makes sense for your brand and your audience. Do fewer things better.

Tourism 150

Tourism Employee Web Travel 150

Communications Conversations

FEBRUARY 21, 2020

This usually involves coming up with creative ideas to sell the city of Richfield and promote tourism (i.e., Fun creative challenge each month! I work with the wonderful Kellie Weiland on Sleep Number’s Employer Brand work. Don’t let anyone fool you–teaching a class is a lot of work! 11: 44 a.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157

Maxim Behar

SEPTEMBER 13, 2023

It has great people, not to mention beaches and mountains and spa tourism. If we come together, however, it must be with a strategy, a timetable, people who respond with a lot of creativity and we can present Bulgaria for what it is. Because Bulgaria has an awful lot of good things. All this, for years no one paid attention to him.

Tourism 64

Tourism Government Crisis Meeting 64

Maxim Behar

SEPTEMBER 13, 2023

It has great people, not to mention beaches and mountains and spa tourism. If we come together, however, it must be with a strategy, a timetable, people who respond with a lot of creativity and we can present Bulgaria for what it is. Because Bulgaria has an awful lot of good things. All this, for years no one paid attention to him.

Tourism 52

Tourism Government Crisis Meeting 52

Cision

JULY 14, 2016

The media is constantly changing, and brands that fail to embrace innovation will remain stuck in the past and miss out on new opportunities. recommends keeping a close eye on the industry and market to ensure your brand is always current in its strategies. For as long as I can remember, I have loved art, writing and being creative.

Travel 120

Travel Agriculture Tourism Internal 120

Cision

MAY 21, 2015

Most clients now see the value in courting writers who will cover their destinations in creative ways across platforms. Want to build better relationships for your brand? Where I once had to argue my case to bring one blogger on a press trip, now I fill the rosters with online influencers and traditional journalists alike.

Hotels 120

Hotels Tourism Travel Pinterest 120

Shift Communications

OCTOBER 29, 2015

One of the most creative and useful strategies in social media these days is to utilize user generated social content (UGC). A few hours later, Maine’s tourism board reaches out to you and asks to use your picture. Why not use the 1000’s of photos tagging your brand on Instagram (with permission)? Mind if we regram it?”

Social Media 60

Social Media Media Tourism Guidelines 60

Beyond PR

MARCH 14, 2016

This week’s highlights include a new executive creative producer at Buzzfeed, a new editor-in-chief at Re/Code, and a look at the state of social media in Canada by our friends at Beyond the Wire. Buzzfeed : Summer Anne Burton ( @summeranne ) has been named the first executive creative producer @buzzfeed. Want even more media moves?

Fashion 40

Fashion Tourism Media Journalism 40

MaccaPR

MARCH 30, 2017

Active social media channels and creative strategies such as these allow the MOA to even further capitalize on the more than 100,000 citizen journalists (e.g. What do Twitter blizzards, Pokémon GO trainer lounges and football-shaped ice sculptures have in common?

Social Media 48

Social Media Media Tourism System 48

Communications Conversations

MAY 3, 2016

From internships with the Hattiesburg Convention and Tourism Commission to Merit Health Wesley to the USM Greek Life Office, Kathryn has already witnessed and experienced public relations from many angles. These internships include Jule Collins Smith Museum, Verge Pipe Media and Auburn-Opelika Tourism Bureau.

Sports 0

Sports Leadership Internal International 0

Waxing UnLyrical

DECEMBER 19, 2010

The effect of brand building on search traffic , from PPC Blog. Why: great ideas that might spur your creative juices, even if you don’t have an e-newsletter… or get you started thinking about one. Image: Peter Roome via Flickr, Creative Commons Thanks so much for stopping by WUL! This could come in handy.

SEO 42

SEO Measurement Tourism Analytics 42

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Image: Gitgat via Flickr , Creative Commons Instead, speak up and join the conversation. If you choose to stay quiet, it may create an opportunity for the rumors to gain even more traction. These fine folk did: Jan.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Communications Conversations

JULY 10, 2018

George Fiddler, Creative Director, Olson Engage. And, he has big-time brand experience to back that up. You’ll probably recognize it best in Olson’s work with the Belize Board of Tourism. Alyssa’s also in a manager role at Cambria, which solidified her “power broker” status.

Social Media 24

Social Media Media SMB Tourism 24

NewsWhip

APRIL 28, 2021

The effect of brands helping during the Covid-19 pandemic. Kirsty O’Connor leads the Innovation + Creative Hub in Dubai for H+K, supporting the Middle East, Turkey, India, and Africa region (METIA). And just like Kirsty, I’m also part of the Innovation and Creativity Hub, which Singapore is the hub for Southeast Asia.

Consumer 78

Consumer Measurement Local Data 78

Waxing UnLyrical

OCTOBER 27, 2010

Image: Stephen Korecky via Flickr , Creative Commons I was finger painting in kindergarten and having a good ole time. The smart brands kept their chips in: they stayed in the game with different messages, new incentives and, ultimately made themselves part of the conversation. I can go into other examples, but… you get the point.

Crisis 71

Crisis Twitter Facebook Measurement 71

Waxing UnLyrical

NOVEMBER 28, 2010

Image: anthony kelly via Flickr , Creative Commons Here you go. Why: Celebrities don’t always the perfect brand relationship make. Coca-Cola’s sponsorship is all about them , from Paul Seaman’s 21st-century PR Issues. And once you’ve made your bed, be prepared to lie in it. These fine folk did: Jan.

SEO 42

SEO Measurement Blogging Facebook 42

Communications Conversations

JULY 23, 2019

Katie is also a board member for SocialMedia.org, where she represents Renewal by Andersen in discussions about social media among the world’s greatest brands.” Andi Pepin, creative producer-Target. Caitlin took direction very well, had wonderfully creative ideas, and was always eager to help. ” – Adam May.

Transportation 122

Transportation Social Media Corporate Agency 122

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Remember the advertorial ?

Blogging 73

Blogging Twitter Facebook Measurement 73

Cision

AUGUST 7, 2015

First-time internships are often a letdown, and mine – a position with a tourism bureau in Pennsylvania – was no exception. Want to get your brand in this year’s holiday gift guides? Image: Flazingo Photos ( Creative Commons ). Start small. One of the biggest benefits to working in PR is that hard work is often rewarded.

Tourism 120

Tourism Television Print Industry 120

Landis PR

JANUARY 3, 2022

From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. Sandy Lish, Principal/Co-Founder, Castle , Boston, Massachusetts. “In

Trends 52

Trends Trade Shows Agency Communications 52

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

NOVEMBER 18, 2010

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., Don’t collect the number of positive, negative, and neutral mentions of your brand in thousands of posts just because that’s what the monitoring tool was designed to do. These fine folk did: Jan.

Measurement 80

Measurement Publicity Analysis Tools 80

Waxing UnLyrical

JANUARY 25, 2011

Join the Grymm & Epic community for creative entrepreneurs, or read her heavy metal blog on Steff Metal. The fact that this hasnt already happened, despite that it was a clear violation of their terms of service, is worrisome and will put a stain on the Etsy brand. Image: striatic via Flickr, CC 2.0 These fine folk did: Jan.

Policies 86

Policies Twitter Facebook Writing 86

Waxing UnLyrical

DECEMBER 7, 2010

We want people to feel good about supporting an organization, or doing business with a brand, or sharing information that might not have any direct benefit to them. Image: Heart Industry via Flickr, Creative Commons Thanks so much for stopping by WUL! Because they believe in the overall “goodness&# of that organization.

Reputation 73

Reputation Measurement Social Media Tourism 73