5W PR

MAY 24, 2023

The public relations space has been and will always be one of the vital industries in the market today. It is hard to deny its impact and importance especially when making your brand more recognizable and relevant. All these combined continues to make PR a powerhouse of an industry!

Industry 88

Industry Enterprise Fashion Financial 88

Deirdre Breakenridge

AUGUST 26, 2014

Because PR is relevant to nearly every industry, practitioners can tailor a career in any number of ways. One notable distinction: becoming an industry-specific specialist or PR generalist. But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry.

Industry 316

Industry Fashion Travel Tourism 316

Konnect Agency

SEPTEMBER 25, 2023

Brand partnerships represent a strategic collaboration between two brands where one’s success benefits the other. These partnerships present a strong strategy for business growth, raising brand awareness, and entering new markets. The two collaborated to create Crumbl Pink, a pink shade unique to the Crumbl brand.

Brand 52

Brand Branding Fashion Creativity 52

Waxing UnLyrical

MAY 10, 2018

These messages are tired and far from creative. Yet, health and wellness brands refuse to let them go. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. The following examples focus on health and wellness brands, but the takeaways apply to any industry.

Creativity 73

Creativity Communications Brand Branding 73

Konnect Agency

AUGUST 17, 2023

Whether owning a small business or launching a large venture, valuable branding insights can be drawn from successful global corporations that can help shape impactful marketing initiatives. Below, we’ve shared insights gathered from several iconic brands and what can be gained by analyzing their effective branding strategies.

Brand 52

Brand Branding Automotive Retail 52

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction.

SEO 120

SEO Creativity Mobile Journalism 120

5W PR

JULY 25, 2023

Engaging food influencers has become a powerful strategy for snack brands looking to enhance their public relations efforts and reach a wider audience. By sending snack products to food influencers, snack brands can generate buzz and excitement around their offerings. Alternatively, they can establish brand ambassadorships.

Brand 78

Brand Branding Creativity Storytelling 78

ImPRessions - Crenshaw Communications

MAY 22, 2023

Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. The agency also welcomed back returning team member Colleen O’Connor.

Agency 156

Agency Communications B2B Enterprise 156

Prohibition

AUGUST 2, 2023

Influencer marketing has become an incredibly powerful tool for brands to reach their target audience. With the rise of social media platforms, influencers have gained immense popularity and have become trusted voices in the industry. When a celebrity endorses a drink brand , it adds a level of prestige and credibility to the product.

Brand 62

Brand Branding Reputation Consumer 62

NewsWhip

JULY 18, 2023

This has sparked Barbiemania, causing many brands from various industries to jump on the trend and collaborate with the beloved doll. Using NewsWhip’s Spike , we have identified collaborations across various industries, including fashion, beauty, and food, that have generated substantial online engagement and had the most impact.

Brand 78

Brand Branding Instagram Social Media 78

Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Making it the perfect platform for brands seeking the attention of Millennials and Gen Z alike. khaby.lame.

Brand 118

Brand Branding Video Social Media 118

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Brand purpose has real purpose. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Look for brand values to be a core message for most organizations. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding. But many brands don’t have Casper’s $240 million venture funding.

Brand 136

Brand Branding How To Storytelling 136

Sword and the Script

SEPTEMBER 26, 2023

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

Survey 128

Survey Social Media Brand Branding 128

Prohibition

JUNE 28, 2023

With their rise in popularity, fashion houses have started to recognize the potential of podcasts as a valuable tool for enhancing their luxury brand image. How luxury brands can benefit from podcasts Podcasts provide fashion houses with a platform to showcase their expertise, creativity, and unique brand identity.

Fashion 62

Fashion Brand Branding Case Study 62

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. Read below for the entire interview with Megan: . This is like picking a favorite child!

Pitching 98

Pitching Consumer How To Education 98

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight. Being intentional with your social media strategy will give your brand its best chance at success.

Social Media 52

Social Media Consumer Brand Branding 52

ImPRessions - Crenshaw Communications

MAY 11, 2022

Here are some of the top conferences in the adtech space that can bring exposure to senior executives and help drive their brand visibility. AdExchanger Industry Preview. Morgan and more will be on hand to share valuable insights as to what’s coming next in the space, and what brands should focus on to keep their edge. .

Conference 156

Conference Privacy Advertising Advertising 156

5W PR

JANUARY 3, 2022

However, the truth is that excessive use of buzzwords or industry jargon tends to be counterproductive to a brand’s message. The more words that are added, the more complicated a brand’s message is going to become. That’s why companies should create concise and clear brand messages for audiences and media outlets.

Brand 60

Brand Branding Consumer Writing 60

5W PR

JULY 16, 2020

Public relations for home and housewares brands is all about positioning products at the cross-section of functional and trendy. Style, creativity, and practicality are all essential components that consumers are looking for. Today, they continue their sophisticated brand voice through their slogan: “Performs. KitchenAid.

Brand 88

Brand Branding Instagram Creativity 88

NewsWhip

MAY 25, 2021

M Live combines the worlds of data and creative, and their efforts have enabled Marriott to attract and engage consumers around the globe. . NewsWhip was a great addition with real-time stories and insights across a variety of topics informing content, activations, brand strategies, and on-property pull-through.

Travel 109

Travel Data Industry Hotels 109

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. and beyond.

Marketing 306

Marketing Advertising Advertising Industry 306

Konnect Agency

SEPTEMBER 25, 2023

One highly effective strategy that has gained immense popularity in recent years is branded partnerships. When executed correctly, these collaborations can be a major game-changer for your brand’s awareness and reach. These collaborations offer a range of benefits that can help propel awareness for your brand.

Brand 52

Brand Branding Reputation Product Launch 52

Burrelles Fresh Ideas

AUGUST 29, 2023

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

Cision

JUNE 8, 2015

But what one tactic can drive employee engagement and consumer support? It’s a broad term referring to the social good your brand does locally, nationally or globally. Consumers care, too, and are likely to pay more and be more loyal to brands with a social good component than those without. How can your brand help?

Employee 120

Employee Consumer Banking Local 120

ImPRessions - Crenshaw Communications

JULY 6, 2022

Today’s PR business is definitely not your grandparents’ PR industry. For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Even before the COVID-19 pandemic, PR was evolving, with most of us replacing time-honored tactics with new ones. Manual media research.

SEO 333

SEO Analysis Meeting Travel 333

Burrelles Fresh Ideas

JUNE 20, 2023

Influencer partnerships have become a powerful marketing strategy for businesses, particularly in the food and beverage industry. With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence.

Brand 40

Brand Branding Local Instagram 40

ImPRessions - Crenshaw Communications

MAY 18, 2021

Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. That’s why it’s especially important for PR people not only to understand the tech, but to follow the key media in the industry very closely. AdExchanger.

Advertising 322

Advertising Advertising Privacy Television 322

5W PR

JANUARY 26, 2024

How Influencer Relationships Strengthen Your Social Media Presence In the dynamic landscape of digital marketing, influencer relationships, and influencer relationship management have emerged as powerful tools for strengthening a brand’s social media presence. What is Influencer Relationship Management (IRM)?

Social Media 78

Social Media Media Storytelling Creativity 78

Deirdre Breakenridge

NOVEMBER 13, 2017

The year 2017 has been quite a year for the PR industry. With this year almost over, it’s time to make some predications for what 2018 will look like for the PR industry. PR professionals will need to include new digital strategies into their work in order to bring an added awareness and value to the brands they serve.

Trends 0

Trends Storytelling Creativity Reputation 0

Cision

DECEMBER 19, 2015

Do you know what customers think about your brand? With brand journalism, you can increase customer loyalty and satisfaction. In fact, data from Content Marketing Institute reveals that 82 percent of consumers think more highly of a brand and are more likely to purchase after reading custom content. McDonald’s.

Telecommunications 120

Telecommunications Brand Branding Journalism 120

PRSay

MAY 10, 2018

With the industry expected to grow in marketing spending to $ 10 billion by the year 2020 , it appears the hubbub surrounding it will be more than just a passing phase. As the old-school press release takes its last gasping breath, these “real” people are being handed the torch as the new spokespeople for brands.

Brand 126

Brand Branding Guidelines Creativity 126

ImPRessions - Crenshaw Communications

JUNE 22, 2021

That means there’s greater potential for B2B brands to reach an engaged audience of business users. The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave.

B2B 405

B2B Social Media Media Instagram 405

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Artificial Intelligence (AI) has been transforming industries and businesses, and ad tech , a specialist sector where we do a lot of work, is no exception. Generative AI jumpstarts creative If you google “Generative AI” you’re likely to see at least five news stories about tech companies using it for search, products and tools.

Advertising 170

Advertising Advertising Analytics Data 170

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

Besides, elevating a brand or company’s image by carefully inserting their business or product into the existing conversation is exciting. Digital security brands, among others, need to be visible when the latest ransomware story is dominating headlines. . How Newsjacking Works. How soon is too soon, though? Are you fast enough?

Trends 293

Trends Pitching Agency B2B 293

The Hoyt Organization

APRIL 11, 2024

As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. How can PR professionals leverage this new influencer power to create authentic and personal connections with consumers on behalf of brands?

Social Media 67

Social Media Video Viral Brand 67

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. and beyond.

Marketing 204

Marketing Advertising Advertising Industry 204