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Comparing top 2021 media monitoring vendors

Onclusive

Capturing every relevant piece of earned, owned and social media coverage around your brand, industry and important keywords can make all the difference if you want to break away from the competition or avert a full-blown crisis. And where we might be able to tell another side of the story or what subjects might help us most.

Media 370
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The Implications of the Growth of Social News

Cision

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

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Enhance PR Through These Simple Social Media Tips

ImPRessions - Crenshaw Communications

The guideline recommends that 70% of social content be non-brand focused and 30% brand-focused. Recommendations include simple, inexpensive survey data owned by a brand but only tangentially related to its product or service as well as short articles drafted specifically for a particular outlet. Rules of engagement.

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Treat Your Communications Counselors Like Your Lawyers

Solo PR Pro

So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? They are your partners and brand representatives, working to achieve your business goals. The comparisons between lawyers and communications professionals are endless. In PR it’s the same.

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These are the local publishers getting engagement in the U.S. and U.K.

NewsWhip

We thought it unfair to include these in our overall analysis but include them here for comparison. . The New York Times and The Washington Post are the most dominant of these publishers by a considerable distance, which makes sense due to their status as premier print institutions. . publishers received. Benedict Nicholson.

Local 88
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6 Smart Ideas For Fall PR

ImPRessions - Crenshaw Communications

Or, if there is no direct shopping story, offer up something less-expected like “10 Things to do instead of shopping on Black Friday” and weave in an appropriate brand mention. Or, find a meaningful way for a company to get involved with Giving Tuesday or Small Business Saturday. The clock is ticking!

Film 180
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Top PR Takeaways For The Year

ImPRessions - Crenshaw Communications

And PR teams have had to be more vigilant than ever to provide guidance that will keep a brand in good stead. We know they are rare in comparison and that is what makes them so important to acknowledge. Reputation management – more 24/7 than ever. Good news, bad news, fake news – it never stops.

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