Bianchi Biz Blog

MAY 26, 2022

From initial concept to installation on the show floor, your exhibit house team can assist you with showcasing your company’s image, brand and products in the best way possible, and help your company shine amongst the thousands of other exhibiting companies at CES. Shows engagement, mobilization and enthusiasm on the topic.

Mobile 87

Mobile Technology Automotive Meeting 87

5W PR

JUNE 3, 2024

Amid this digital joust, creating a niche and gaining brand visibility can resemble an uphill battle. When a user searches for terms relevant to B2B tech offerings, a carefully crafted SEO strategy propels the website into prominence, positioning the brand in the line of sight of potential customers actively on the hunt for solutions.

SEO 78

SEO B2B Engineering Leadership 78

Bianchi Biz Blog

MAY 26, 2022

From initial concept to installation on the show floor, your exhibit house team can assist you with showcasing your company’s image, brand and products in the best way possible, and help your company shine amongst the thousands of other exhibiting companies at CES. Shows engagement, mobilization and enthusiasm on the topic.

Mobile 52

Mobile Technology Automotive Meeting 52

Remote PR Jobs

SEPTEMBER 25, 2023

PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews and media profiles will earn the credibility that comes from implied endorsement by recognized third parties. What is more valuable than a brand (or personal) reputation? Goodwill has value.

Mobile 100

Mobile SEO Reputation Web 100

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

Reddit 178

Reddit Software B2B Technology 178

Burrelles Fresh Ideas

JANUARY 2, 2024

Mobile-First Indexing: A Priority, Not an Option [SOURCE] The dominance of mobile browsing has made mobile-first indexing a critical aspect of SEO. Websites not optimized for mobile are now at a significant disadvantage in search rankings. Social media platforms are becoming an integral part of SEO strategies.

SEO 85

SEO Mobile Engineering Ethics 85

Business Wire

MARCH 14, 2018

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers. The way a brand conducts business through social media is a direct reflection of the company.

Social Media 159

Social Media Mobile Media Video 159

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews, and media profiles will earn the credibility that comes from implied endorsement by recognized third parties. What is more valuable than a brand (or personal) reputation?

Mobile 244

Mobile SEO Web Journalism 244

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust.

Brand 83

Brand Branding Marketing Ethics 83

Bianchi Biz Blog

SEPTEMBER 7, 2023

It’s becoming more difficult in today’s media environment to generate coverage, especially for automotive and mobility technology suppliers. Plus, shrinking advertising spends usually mean there’s a smaller news hole to compete for in your key traditional target media outlets. Why is that?

Automotive 74

Automotive Media Mobile B2B 74

Bianchi Biz Blog

JULY 20, 2023

While January seems a long way off, it’s not if you’re an automotive or mobility communicator participating in CES 2024. Data from the CES 2023 show is one source of information that can provide some useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2024.

Automotive 57

Automotive Mobile Transportation Internal 57

Bianchi Biz Blog

FEBRUARY 29, 2024

Key Takeaway: If they haven’t already, brands should adjust their expectations for earned media. Those companies and agencies that engage in media relations regularly most likely have a good sense of the landscape. She has also assisted clients on numerous PACE Award entries.

Report 102

Report Automotive Media Local 102

Business Wire

AUGUST 9, 2017

What do you need to know to protect your brand and job when robots and algorithms are shaping your company’s image? Raschanda Hall , Business Wire’s director of global media relations, has spent 16 years as a leading part of the media relations team. Now, robots are doing the writing for you.

Conference 164

Conference Technology Mobile Analytics 164

Beyond PR

APRIL 26, 2017

This presents a huge opportunity for brands to tell newsworthy stories in a variety of formats; by doing so, they can use content as a tool for building brand credibility and thought leadership, educating and entertaining their audiences and driving the business forward with a carefully considered earned media strategy.

Infographics 72

Infographics Brand Branding Video 72

Burrelles Fresh Ideas

JULY 11, 2023

How brands benefit from partnering with dadfluencers Recognizing the influence and reach of dadfluencers, brands have begun collaborating with them to promote products and services relevant to fatherhood and parenting. By tapping into this dynamic, brands can engage with fathers more meaningfully and authentically.

Brand 56

Brand Branding Instagram Community 56

Remote PR Jobs

SEPTEMBER 25, 2023

A communicator representing a roster of socially conscious clients such as politician Nina Turner and Run The Jewels rapper Killer Mike, Farmer has demonstrated her media training expertise in countless campaigns. When I think about media outlets, I look at the coverage they have written leading up to and prior to the interview.

Interviews 100

Interviews Media Media Training Training 100

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

Shift Communications

DECEMBER 12, 2022

The cool thing about this campaign is that the tactics and spend are super accessible to brands of any size, but the practicality didn’t limit the impact. We also hosted a really engaging in-person Fall WellBEEing Media Event, with delicious honey-soaked appetizers, themed cocktails, a DIY beauty bar and mobile skin treatments on site.

Marketing 78

Marketing Mobile System Instagram 78

Beyond PR

JUNE 8, 2016

Readers’ digital and mobile consumption habits are central to this schedule. It will not just improve your media relations, but also the brand content you offer directly to online audiences. As you build relationships with the media, find out what they need and follow through with those elements.

Media Relations 40

Media Relations Media Journalism Print 40

Critical Mention

APRIL 17, 2019

Social media monitoring tools can assist with these issues by detecting a crisis with up-to-the-minute alerts to help companies find solutions to communicate with their internal and external stakeholders at a moment’s notice. Brand humanization. It is essential that brands take advantage of Facebook, Snapchat, and Instagram stories.

Social Media 156

Social Media Trends Media Instagram 156

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. Content optimization for the mobile and semantic web. Right now, the biggest focus is on writing and presenting content for mobile consumption. Prepared for a brand crisis?

Trends 120

Trends Mobile Web System 120

Burrelles Fresh Ideas

JUNE 20, 2023

With summer on the horizon, now is the perfect time for brands to leverage the popularity of social media influencers to boost their presence. UGC is content that another party (who has no affiliation to your brand or business) creates. The sway of influencer marketing in the food and beverage industry cannot be underestimated.

Brand 40

Brand Branding Local Instagram 40

Bianchi Biz Blog

OCTOBER 28, 2021

But early indication looks to be positive, especially for automotive and mobility companies. The audited data from the virtual CES2021 show offered a number of data points that may be helpful to the automotive and mobility technology companies who plan to leverage PR at CES2022. opens up as COVID19 vaccinations continue.

Data 75

Data Automotive Transportation Mobile 75

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. In practice, this means a focus on the hard operational numbers, combined with data led planning and proof There has already been a rapid shift to digital and mobile first.

Crisis 151

Crisis Government Energy Community 151

Cision

FEBRUARY 17, 2016

Your brand has a social media presence, blog, newsletter, paid ads…the works. According to AdWeek , “92 percent of consumers trust recommendations from others, even people they don’t know, over branded content.”. Brands that have adopted influencer marketing can increase conversions by a factor of 10.

Marketing 120

Marketing Newspapers Mobile Local 120

Bianchi Biz Blog

NOVEMBER 2, 2020

It focuses on new technologies and concepts aimed at making mobility more sustainable. The goal is to combine coverage of vehicle autonomy, connectivity, electrification, and mobility service technology with supporting infrastructure concepts that make transportation ecosystems that are safer, cleaner, and more socially equitable.

Meeting 57

Meeting Mobile Automotive Transportation 57

Critical Mention

FEBRUARY 4, 2020

Mission: We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. I would say the hottest topic in fluid power and engineering in general is electrification — electricifying mobile machinery, industrial machinery and everything in between.

Meeting 73

Meeting Automotive Engineering Journalism 73

5W PR

JANUARY 18, 2021

Inserting an “Add (brand) to my cart now” is a popular converting landing page and makes it convenient for customers. If the brand has a USP (unique selling point), now’s the time to remind buyers of it. Brands need to know their customers and customize CTAs to their devices. Either will produce quick responses.

Consumer 88

Consumer Google Mobile Instagram 88

5W PR

NOVEMBER 29, 2021

Shorter attention spans and the increasing use of mobile devices have made it necessary to create messages that are concise. This message not only aims at comforting customers, but also empowers and validates mothers and positions the brand as one that mothers can trust. A succinct message carries less risk of being misunderstood.

Marketing 88

Marketing Insurance Insurance Mobile 88

Buchanan PR

OCTOBER 5, 2023

As media professionals, we can’t help but take a look at the buzz surrounding the popstar and wonder: what can we learn from the cultural phenomenon that is Taylor Swift’s empire? More than that, brands are jumping on the Taylor Swift train as well. Heinz Ketchup isn’t the only brand to hop on the “seemingly ranch” bandwagon.

Strategy 79

Strategy Media Viral Trends 79

The Proactive Report

APRIL 3, 2017

“The disruption of the media business impacts journalists’ productivity and performance, making the relationships between brands, trusted newswires, journalists and influencers even more vital than ever.” Cision State of the Media 2017. That company just lost an opportunity for media coverage. Mobile compatibility.

Media 100

Media Video Mobile Report 100

Sword and the Script

MARCH 7, 2023

The company characterized it this way: “Press releases and brand stories issued through PR Newswire’s premium North American networks will now be directly delivered to Captivate editors through a dedicated feed. Q4 releases software enhancements for investor relations Investor relations software provider Q4 Inc.

Software 133

Software Analytics Technology Video 133

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. Media consumption is becoming more personalized and segmented, as social media relations often share common value and belief systems with those they are connected.

Comparison 120

Comparison Television Print Social Media 120

Stephen Waddington

MAY 16, 2017

But practice is broadening to include new forms of media including influencer relations, social media, community engagement and messaging. The internet has disintermediated every business that it has touched since the launch of consumer and mobile broadband in the noughties. Public relations is no different.

Publicity 119

Publicity Customer Service Community Internal 119

Presspage

APRIL 11, 2019

Every business or organization has a unique story to tell, and oftentimes a strong public relations, or PR, strategy is undervalued as one of the tools to share it. Developing strategic PR is crucial for creating brand awareness and promoting engaging content that consumers actually want to read. the brand’s story.

Strategy 76

Strategy eBook Consumer Fashion 76

Cision

MARCH 3, 2016

Want to get more media coverage for your brand? Our business has evolved from being centered on solely media relations to really encompassing and servicing fuller scopes. However, some companies think that just being in Chicago prohibits our national media relations contacts.

Newspapers 120

Newspapers Creativity Mobile Agency 120