Melissa Agnes

APRIL 9, 2018

Note: The following is an excerpt taken from my new book, Crisis Ready–Building an Invincible Brand in an Uncertain World , which is available for purchase on Amazon. Feel free to download this as a resource and adapt it to the structure, needs, and objectives of your organization. Click here to download this resource.

Resources 180

Resources Crisis Management Crisis Government 180

PRSay

JULY 10, 2023

Given the rapid pace of change and the harsh partisan rhetoric that seeps into even seemingly innocuous issues, there is reason to believe that brands and politics will become even more intertwined — especially as the 2024 presidential election nears. Among them, do brands have a responsibility to develop a public political strategy?

Brand 145

Brand Branding Nonprofit Government 145

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. While this is not always possible due to resources, you might try teaming internal communicators up to examine each other’s area of control. Nobody plans to fail. They just fail to plan.

Internal 187

Internal International Data Communications 187

PRSay

AUGUST 14, 2020

We asked him how recent events have influenced international perceptions of the United States and its brands, and how the COVID-19 crisis has affected global communications. Global brands face increasing pressure to take action over racial equality after the death of George Floyd. These issues are not going away.

Internal 100

Internal International Banking Financial 100

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

Bringing on an external resource for public relations is a big commitment for any business. A common aspect of the fuzzy-goals problem is a lack of internal alignment on the agency role or goals. Also, while internal alignment is important, there shouldn’t be too many chefs in the PR kitchen.

Agency 333

Agency Internal International Resources 333

Melissa Agnes

SEPTEMBER 4, 2020

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. How well do those findings represent you and the brand that you represent? Monitoring your personal brand. Google you.

Brand 234

Brand Branding Reputation Crisis 234

Onclusive

MAY 18, 2020

As PR professionals, you and your team are at the forefront of all key internal and external communications. Your team is responsible for creating brand affinity and delivering the most impactful messages to your brand’s audience.

Data 349

Data Communications Resources Internal 349

PRSay

AUGUST 25, 2020

Brands that do not include us and are not engaging with the LGBTQ community are starting to [be scrutinized] for why they are not being diverse and inclusive,” said panelist Rich Ferraro, chief communications officer for GLAAD, a non-governmental media-monitoring organization that fights the defamation of LGBTQ people.

Community 188

Community Brand Branding Advertising 188

Cision

DECEMBER 4, 2017

As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Thus, it has the potential to bring your marketing and branding strategy to its knees in just a few hours. In fact, you can turn a brand crisis into a PR success if you act fast swiftly.

Crisis 271

Crisis Brand Branding How To 271

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year. How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. Not every brand has a tight, easily told story, and some have complicated, dull, or even questionable histories.

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

While marketing is focused on driving sales, PR is designed to build trust in a brand or company and grow its reputation. A resource for high-level storytelling In technical industry sectors like B2B and ad tech/martech, it’s not always easy for an internal team to recognize the bigger story.

Leadership 182

Leadership Reputation Internal International 182

Melissa Agnes

APRIL 16, 2018

Gaining internal buy-in from the right people to implement a crisis ready culture can sometimes feel like an uphill battle. The following is an excerpt taken from Crisis Ready (which is available for purchase on Amazon ) to help you address this internal challenge, if this struggle is relatable to you. This struggle is real.

Internal 133

Internal International Crisis Exercises 133

Communications Conversations

JULY 14, 2016

I see four big reasons: Easier to outsource than produce internally. One of the big questions–and challenges–brands have when starting a podcast is a fundamental one: How do we acquire listeners? Sure, most brands will promote their podcasts via their own social channels, which in some cases, may be quite large.

Internal 60

Internal International Resources Banking 60

ImPRessions - Crenshaw Communications

MARCH 20, 2024

In fact, brands can actually improve SEO with a thoughtful PR program. In other words, SEO is a technique to increase the likelihood that brand content will rank highly in organic search. Content – To see success with SEO, a brand needs to have focused content that holds relevant search intent. What is SEO?

SEO 203

SEO Engineering Google Examples 203

Shift Communications

FEBRUARY 14, 2018

Competition exists in every industry but don’t fixate on what other interns or candidates are doing. Strive to perform above the status quo and you will always differentiate yourself from the pack – internally and externally. Senior Account Executive (Previously PR Intern on the consumer team). Compete with yourself.

Internal 102

Internal International Employee Meeting 102

PRSay

MARCH 7, 2022

For example, Apple and Disney are just two of the powerful brands taking steps to stop doing business with, and in, Russia. What expertise and resources does your organization have that can best help make a difference? Listen to what is being talked about internally, and let this help shape your priorities and influence your messaging.

Resources 189

Resources Ethics Internal International 189

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. What are their international and global capabilities? . What to look for in a PR measurement solution.

Measurement 370

Measurement How To Analysis Data 370

Onclusive

AUGUST 10, 2021

How can you be a credible resource for your audience, stakeholders and the media by consistently sharing objective information and advice? The next question is: what assets do you have that could position your brand as a trusted authority for the media? Having clarity on this is especially important at this stage.

Strategy 418

Strategy Survey Automotive Data 418

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Brand shaming has become commonplace. I’ve developed each of these themes below.

Storytelling 78

Storytelling Social Media Internal International 78

5W PR

OCTOBER 11, 2023

Access to resources Through networking, PR professionals can access valuable resources, from media databases and industry reports to expert advice. Joining PR associations Consider joining PR associations such as the Public Relations Society of America (PRSA) or the International Public Relations Association (IPRA).

Publicity 103

Publicity Internal International Resources 103

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . The Drum also features subcategories on different brands so it’s easier to track the news on major companies, from Apple to Amazon. As the name suggests, Marketing Land has a heavier focus on marketing tech (martech), but it’s still a valuable resource for news.

Advertising 322

Advertising Advertising Privacy Television 322

Onclusive

DECEMBER 14, 2021

It is also necessary to understand which journalists and media outlets actually contribute to your business outcomes and growth, so you can focus your resources on making the most impact for your brand. Who wants to spend their time putting together manual reports? It has truly taken the pain out of PR reporting.

Tools 370

Tools Report Comparison Media 370

PRSay

NOVEMBER 20, 2018

When a mainstream news outlet allocates reporters, resources and publication space to an article on the travel industry nowadays, it’s often because a crisis is involved — whether it’s a passenger getting dragged off a flight or a 10-month-old French bulldog dying in an airplane overhead storage bin.

Internal 103

Internal International Travel Tourism 103

ImPRessions - Crenshaw Communications

MAY 3, 2021

PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. Moreover, given how interconnected the business world is today, international news stories, trends, and policy changes often have ripple effects that impact the U.S.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

NOVEMBER 16, 2023

Partnering with a new PR agency is a big investment – of time, resources, and focus. This is an internal question that’s deceptively difficult for some companies. What do you think of our company or brand? Most businesses are aware of that, and they prepare accordingly. What do we want to accomplish?

Agency 234

Agency Energy Resources Internal 234

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Speaking at an event offers instant credibility and a chance to build a reputation as an expert resource. It can be used in direct marketing, particularly email newsletters, press materials, sales presentations, and internal sessions. PR opportunities. Content that has legs.

Leadership 295

Leadership Industry Conference Trade Shows 295

Communications Conversations

JUNE 14, 2019

There were four big takeaways: Companies still don’t know where to put social –was split fairly evenly among comms, digital, social media, brand and content. Social teams are under-resourced. and international. We certainly new social teams were under-resourced. 43% also manage global social media across both U.S.

Resources 92

Resources Social Media Media Measurement 92

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. That said, not every organization should hire a PR agency.

Agency 195

Agency Strategy Communications How To 195

Sword and the Script

JANUARY 29, 2019

In this case, “he” was the head of human resources (HR) – which was heavily focused on recruiting – and I took evasive action. I began to realize there are many good reasons for PR and HR to work together beyond internal communications. They handed out branded goodies and chatted up the line.

Resources 78

Resources Creativity Publicity Local 78

Ethical Voices

DECEMBER 12, 2022

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. How do brands balance their commitments to practical short-term issues versus long-term issues? Key findings from the 2022 Brands In Motion Study. It absolutely is.

Ethics 74

Ethics Brand Branding Internal 74

Landis PR

DECEMBER 11, 2023

If you can get your planning right today, you’ll have an aligned brand message with business objectives, enhance visibility, and be able to build enduring relationships with your audience. Develop a Strong Brand Message: Your brand message should be clear, consistent, and reflective of your company’s values and mission.

Strategy 59

Strategy Company Communications Construction 59

5W PR

MARCH 18, 2023

Corporate communication is essential for effective branding and securing external funding. It enables businesses to gain visibility and attract resources. Values and mission To secure third-party funding, it’s essential to define a brand’s mission and values. Communicating this mission and values is key.

Company 88

Company Corporate Product Launch Internal 88

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. There is a view that proper branding mixed with good PR can result in both higher sales and customer loyalty for a product or service.

Brand 109

Brand Branding Publicity Consumer 109

Landis PR

MARCH 18, 2024

Refine your messaging Messaging is incredibly important, as it informs not only all brand content but also how your organization is talking about itself, what it does and why. The more comfortable you are in an interview, the more likely the reporter will come back to you as a resource for other relevant stories.

Media Training 59

Media Training Training Media Interviews 59

ImPRessions - Crenshaw Communications

MARCH 1, 2024

Industry awards are an important part of a PR strategy, especially for B2B brands. And when you’re looking at high-visibility awards that draw entries across multiple industries – such as a Crain’s Best Places to Work or an International Business Awards (the Stevies) – the task of standing out must be taken very seriously.

Industry 170

Industry Case Study B2B Resources 170

PR News

JULY 26, 2019

Brands that constructively feed off each others ideas, perspectives, and resources can effectively expand both audience and reach through collaboration. Hence, successful brand partnerships can optimize brand loyalty through maximum exposure.

Brand 118

Brand Branding Construction Resources 118

PRSay

NOVEMBER 9, 2021

Companies can prepare by evaluating the crisis process, team, tools and resources they have in place. Effective planning ensures organizations are prepared to respond to a crisis in a timely and responsible manner to mitigate risk and protect their brand. Designated and trained spokespeople and identified external resources (e.g.,

Crisis 195

Crisis Crisis Communications Crisis Management Training 195