Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Be focused   It can be tempting to jump on trends that have given other brands publicity or chase the news to boost your brand’s exposure. If you do it right.

Reputation 195

Reputation Automotive Brand Branding 195

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. When you don’t have dollars, then you should be setting up brand partnerships. She facilitates the “Communication Nation” group on Facebook. Join the group here. What’s on the mind of PR professionals these days?

Conference 109

Conference Internal International Storytelling 109

Melissa Agnes

APRIL 16, 2018

Gaining internal buy-in from the right people to implement a crisis ready culture can sometimes feel like an uphill battle. The following is an excerpt taken from Crisis Ready (which is available for purchase on Amazon ) to help you address this internal challenge, if this struggle is relatable to you. This struggle is real.

Internal 133

Internal International Crisis Exercises 133

NewsWhip

JANUARY 11, 2022

The December walkout was not the first time that Apple employees had come forward about enduring poor working conditions such as little to no sick time, low wages, and ongoing internal harassment. The post How Apple workers have captured the public’s attention over internal policies appeared first on Newswhip.

Policies 78

Policies Internal International Employee 78

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Brand shaming has become commonplace. I’ve developed each of these themes below.

Storytelling 78

Storytelling Social Media Internal International 78

Cision

JUNE 16, 2016

This week hundreds of communication professionals have jetted off to London for the 8 th annual Association for the Measurement and Evaluation of Communication (AMEC) International Summit. Head of brand, communications & digital at Philips North America, Mark A. How Do Metrics Matter to You? Stephenson , says: “Metrics are king.

Internal 120

Internal International Measurement Analytics 120

PRSay

NOVEMBER 20, 2018

The media landscape is continuing to change,” says Bob Kerlik, vice president of media relations at Pittsburgh International Airport. It’s about getting more information to the public, direct and unfiltered,” says Kerlik, who worked with Ragan Consulting Group to get the initiative started.

Internal 103

Internal International Travel Tourism 103

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. This is crucial for understanding what topics are important to your many stakeholder groups.

Strategy 370

Strategy Communications Reputation Measurement 370

Stern + Associates

AUGUST 17, 2017

The post Your PR Strategy is Missing One Thing: Internal Communications appeared first on Stern Strategy Group. Everyone on your team and throughout your organization is hands on and heads down getting work done. It’s easy to get caught up in designing and.

Internal 74

Internal International Strategy Communications 74

NewsWhip

MAY 20, 2024

This position is uniquely based on both the internal and external context and a balance of emotional and intellectual intelligence. Some of these steps can be aided by tools and internal processes, which we highlight alongside each step.

Corporate 78

Corporate Banking Internal International 78

Onclusive

JANUARY 25, 2024

Here are four ways to leverage media analysis to gauge your brand’s performance and uncover valuable data to gain a competitive edge. Dive into Sentiment Analysis Harness the power of media sentiment analysis to gauge how audiences perceive your brand and those of your competitors.

Analysis 195

Analysis Media Trends Data 195

5W PR

MAY 16, 2017

Just conquered The International Home + Housewares Show. With more than 2,100 exhibitors from around the globe showcasing the latest and greatest in innovations for the home, The International Home + Housewares Show returned to McCormick Place in Chicago and this year did not disappoint. Ran a half marathon, you ask?

Internal 68

Internal International Print Skype 68

PRSay

DECEMBER 22, 2023

Florida International University is a proud sponsor of PRSA. Whether a disaster impacts your company or an organizational issue disrupts your workplace’s ability to function as it should, well-mapped-out communication strategies should be structured to embrace the nuances of internal and external audiences. Engage in active listening.

Crisis Management 156

Crisis Management Crisis Crisis Communications Ethics 156

PRSay

JULY 10, 2023

Given the rapid pace of change and the harsh partisan rhetoric that seeps into even seemingly innocuous issues, there is reason to believe that brands and politics will become even more intertwined — especially as the 2024 presidential election nears. Among them, do brands have a responsibility to develop a public political strategy?

Brand 145

Brand Branding Nonprofit Government 145

ImPRessions - Crenshaw Communications

JUNE 28, 2022

The walls between practice areas mean there’s a disincentive to bring in staff from other groups even when needed. What’s the point of international offices or new services if they’re discouraged from spending time on client business due to internal competition or fiscal pressure? Value for money.

Agency 351

Agency Creativity Corporate Internal 351

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. Some I knew going in, but others are brand new. I’ve been able to use my content skills for press releases and bylined article drafts. Exclusive” .

Journalism 344

Journalism Internal International Pitching 344

5W PR

JUNE 1, 2023

When it comes to international foods and snacks, different regions have different tastes and preferences. For this reason, when creating a food marketing strategy , brands should consider customizing snack flavors for international markets to easily cater to their international snacks.

Local 88

Local Internal International Consumer 88

PRSay

AUGUST 25, 2020

Brands that do not include us and are not engaging with the LGBTQ community are starting to [be scrutinized] for why they are not being diverse and inclusive,” said panelist Rich Ferraro, chief communications officer for GLAAD, a non-governmental media-monitoring organization that fights the defamation of LGBTQ people.

Community 188

Community Brand Branding Advertising 188

Landis PR

MARCH 18, 2024

For example, whether you are presenting in front of large groups or participating in a sales pitch, you will need to know how to effectively communicate what you want to get across to your audience(s) succinctly and how to answer tough questions. Media training can be a wonderful way to practice in a low stakes environment.

Media Training 59

Media Training Training Media Interviews 59

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

2017 has seen its share of public relations hits and misses, and staying on the “hits” side of the ledger is linked with maintaining brand trust. Brands keep finding ways to do well by doing good. Other brands, like United Airlines, have worked to repair a loss of trust. Encourage internal authenticity first.

Brand 160

Brand Branding Film Internal 160

Stern + Associates

MARCH 5, 2024

The answers to these and similar questions will breathe life into a key component of your company’s innovation story: why innovation is important to your brand and the company’s purpose, values and business goals. How does the story serve both internal and external audiences? What lessons can be learned from their experiences?

How To 99

How To Corporate Storytelling Conference 99

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE. But as the agency that has tried to align its brand with public trust, one hopes it has learned from its mistakes. That’s so not what happened. But it gets worse!

Industry 217

Industry Reputation Groups Internal 217

Melissa Agnes

SEPTEMBER 4, 2020

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. How well do those findings represent you and the brand that you represent? Monitoring your personal brand. Google you.

Brand 234

Brand Branding Reputation Crisis 234

5W PR

OCTOBER 11, 2023

Joining PR associations Consider joining PR associations such as the Public Relations Society of America (PRSA) or the International Public Relations Association (IPRA). Global and international PR networks Networking isn’t confined to local or national boundaries. These organizations offer networking opportunities and resources.

Publicity 103

Publicity Internal International Resources 103

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Content is one of the engines for thought leadership, and there are many ways to get the story out, from posting on the company website to being a part of a group like the Forbes Business Council. It can be used in direct marketing, particularly email newsletters, press materials, sales presentations, and internal sessions.

Leadership 295

Leadership Industry Conference Trade Shows 295

PRSay

OCTOBER 17, 2019

They represent the world’s next age group: “Generation Alpha,” the demographic after Generation Z. Here’s what communicators need to know about this key, emerging group: Understanding the generation. Communicating with the Generation Coming after Gen Z ” at the PRSA 2019 International Conference in San Diego on Oct.

Groups 138

Groups Mobile Real Estate Skype 138

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

PR teams depend on a company or brand representative who can deliver a quick, incisive comment about a breaking news story or deep insights about a company move. Given that each story angle is different and every organization has its own internal structure, most can benefit from a deep media spokesperson bench that extends beyond the C-suite.

Media 323

Media Interviews Financial Construction 323

Onclusive

DECEMBER 6, 2019

Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. International Association of Business Communicators (IABC) World Conference . Public Relations Society of America (PRSA) International Conference. Digital Sales and Marketing World. Dates: April 5 – 7, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

5W PR

OCTOBER 20, 2020

While some brands like Ben & Jerry’s, Timberland, and Nike have been espousing various causes for years, recent events have greatly accelerated this movement, among many others. 93% believed that brand purpose would increase consumer trust and loyalty, while 88% felt doing so would differentiate them from their competition.

Brand 88

Brand Branding Survey Study 88

Karen Freberg

FEBRUARY 25, 2019

I have been to New Zealand, but it’s been nearly 26 years since I was here the last time (was here as part of my first family international trip!). Dan shared this point to the group of researchers and students and noted that it was impressive due to the fact it’s an article that’s nearly eight years old.

Social Media 50

Social Media Internal International Media 50

PRSay

JANUARY 9, 2024

As you likely know, traditional media training and crisis training tend to focus on one spokesperson, usually the CEO, who is put through his or her paces in front of a group. After being trained, people often feel more in control of how they present in group settings such as internal team meetings, video calls or major conferences.

Training 100

Training Conference Technology Meeting 100

PRSay

JULY 18, 2022

Christoph Horn is senior vice president of corporate communications and marketing at ZF Group, a global technology company supplying systems for cars, commercial vehicles and industrial technology, headquartered in Friedrichshafen, Germany. There is less flexibility when it comes to corporate identity/design and brand issues.

Local 94

Local Internal International Crisis 94

ImPRessions - Crenshaw Communications

APRIL 13, 2023

Internally, a diverse team sends a message that the company values inclusion and is committed to creating that kind of work environment. Being able to channel first-hand experience to identify different solutions for a company’s diverse audiences not only reflects genuine brand initiatives, but ultimately yields stronger campaigns.

Employee 156

Employee Community Groups Interviews 156

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How and when your brand responds to the press is crucial to saving your brand’s reputation. Understand your audience.

Crisis 186

Crisis How To Brand Branding 186

Sword and the Script

APRIL 19, 2022

There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work. Because Twitter offers PR advantages for brands willing to put in the effort. You don’t have interns firing off marketing emails or press releases – don’t do that here either. This is good.

B2B 103

B2B Twitter Brand Branding 103

PRSay

NOVEMBER 9, 2021

Effective planning ensures organizations are prepared to respond to a crisis in a timely and responsible manner to mitigate risk and protect their brand. It should also be aligned with the business’s continuity and compliance groups to ensure the response strategy is integrated across all aspects of the company. Listen to learn.

Crisis 195

Crisis Crisis Communications Crisis Management Training 195

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. The HBR co-authors divided corporate behavior in an economic downturn into four groups, from most reactive (“preventive-focused”) to an “optimal combination” of offensive and defensive strategies.

Comparison 296

Comparison Advertising Advertising Reputation 296