Sword and the Script

AUGUST 4, 2020

The company says the product is a brand-new design and uses both automation and manual curation to build out and maintain accurate contacts. The company cites ease-of-use, filtering tools and a focus on customer service as distinguishing qualities.

Media Relations 156

Media Relations Media Print Software 156

Cision

OCTOBER 15, 2015

Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. Is your brand part of the majority of marketers risking failure? You can easily steer your brand towards success by implementing social media listening. Jeff Bullas.

Social Media 120

Social Media Media Employee Reputation 120

Sword and the Script

FEBRUARY 5, 2019

As I write this post, there are 450+ likes, 50 retweets and 250 comments (screenshot nearby). At first glance it seems great, the brand is seemingly benefiting with some organic lift stemming from its paid efforts. Would you buy a service from a company with customer references like that? Give our services a try.

Advertising 60

Advertising Advertising Social Media Twitter 60

Critical Mention

OCTOBER 3, 2019

Whether or not you’re new to the marketing scene, mastering the art of email marketing is an excellent way to generate ROI, feature your organization’s products and build brand exposure. These types of nurturing emails typically serve as a refresher of your products and services. Practice Email Segmentation. Display Testimonials.

Marketing 68

Marketing Training Groups Radio 68

Cision

JULY 6, 2015

Some social conversations tend to escalate from “ 0 to 100 real quick ” (obligatory Drake reference), and are illustrative (and sometimes entertaining) because they forego small talk altogether. Marketer Austin Malloy writes that “ a lot of people put what their interests are right in their bio.” But what about social media?

Social Media 120

Social Media Media Wikipedia Tools 120

Sword and the Script

JULY 2, 2019

The company rolled out three new chat channels to provided 24/7 support to customers. Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me.

Trends 60

Trends Media Report Technology 60

Beyond PR

SEPTEMBER 8, 2016

Joe warned the other 80%: “Mediocre content will hurt your brand more than doing nothing at all.” Write about the thing, not the keyword string. While this advice from Bryan Kramer may have been in reference to influencer marketing programs, it holds true for content creation as well. Take a second to slow down.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. What sort of data? Why would you do this?

Internal 64

Internal International Data Media 64

Katie Paine's Measurement Blog

MARCH 9, 2023

The problem is that fi you hire a measurement vendor before you agree on what success looks like, it’s very possible you’ll end up with a vendor that doesn’t measure what you need measured, Start with a solid list of metrics that have to be delivered, then write up a list of cretieria.

Measurement 52

Measurement How To System Comparison 52

Waxing UnLyrical

AUGUST 5, 2015

Freshly Picked for instance branded their Snapchat account almost like talking to your best friend – very casual and giving sneak peaks into upcoming lines.”. Brand discovery (“Discovery”). Refer from Snapchat? Do customer service on Snapchat? ” Of course, a lot of this can be measured.

Measurement 40

Measurement How To Marketing Engineering 40

Buzzstream

JUNE 14, 2024

But ultimately, the goal is the same: to get high-authority links to boost rankings and brand awareness. As digital PR continues to grow and refine worldwide, with new agencies and sites adopting the strategy daily, we thought it was worth exploring how brands use digital PR to support their SEO goals. However, not all links are equal.

Digital PR 62

Digital PR SEO Pitching Google 62

Norton's Notes

FEBRUARY 17, 2015

I thought it was a nice and simple idea where the brand gives its customers the opportunity to personalise their very own holiday brochure. Many other brands also created a personalised name-focused campaign, including Ben and Jerrys, Cadbury, Iron Bru and more recently Nutella. Starbucks – Nice To Meet You.

Social Media 28

Social Media Newspapers Customer Service Facebook 28

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

PR Fuel

DECEMBER 11, 2018

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy! Hiring the Right Customer Service Agents to Represent Your Brand. Your customer service agents are your front line employees. Probably not.

Training 40

Training Employee Customer Service Crisis 40

Buzzstream

JANUARY 5, 2024

For instance, you can connect with someone on LinkedIn, mentioned something unique in the connection message, and then email them and reference the same thing. Enter the account of the person you wish to search under Accounts, and then in the Words section, try words like: Gmail Contact me Email me Write me Snov.io

How To 83

How To LinkedIn Tools Google 83

Rock the Status Quo

JANUARY 22, 2015

Remember that “blog” refers to your entire compilation of posts – and “post” refers to a single blog post within your overall blog. If you are on a social media platform – respond to customers when they post on your page. It also fosters a lack of trust and customer service issues.

Agency 100

Agency Survey Customer Service Engineering 100

PR Conversations

APRIL 8, 2015

In Hahn’s chapter, he writes: “The best known of the public relations tools is advertising” and although the discipline was by 1948 well established in Madison Avenue , New York, the Mad Men era was yet to arrive. Customer services. Community service. Advertising, including direct mail. Vendor relations.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In Hahn’s chapter, he writes: “The best known of the public relations tools is advertising” and although the discipline was by 1948 well established in Madison Avenue , New York, the Mad Men era was yet to arrive. Customer services. Community service. Advertising, including direct mail. Vendor relations.

Retail 40

Retail Radio Advertising Advertising 40

Mindful Marketing

JANUARY 29, 2023

This question hit home for me when reading a recent Ad Age article , “ChatGPT writes Super Bowl ads—See how AI would script big game creative.” ” Media staff told the AI what they knew about several brands’ forthcoming Super Bowls spots and asked it to write the ad copy.

Ethics 98

Ethics Guidelines Fashion Transportation 98

PR 20/20

MAY 23, 2017

Disclaimer: This list is not comprehensive; we reference tons of marketing resources on a daily basis! Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Ann Handley , author of Everybody Writes , heads up content at ‘Profs.

Resources 53

Resources Marketing SEO Engineering 53

Buzzstream

FEBRUARY 9, 2024

I’m happy to help write a custom post, embed code, or any high-res graphics if you need them. I’m happy to help write a custom post, embed code, or any high-res graphics if you need them. So, by strategically writing posts that cover these keywords, you can be first in line when a researcher Googles the term.

Google 71

Google Infographics Pitching Resources 71

Cision

APRIL 18, 2016

This appears to require a set-up from Page settings although as of this writing Facebook hasn’t released documentation on the feature. Branded Content (Native advertising) Permitted in Instant Articles. Test it out by writing to m.me/cisionglobal What could be more customer service-y than an unsolicited autoresponse?

Facebook 0

Facebook Mobile Analytics Advertising 0

Waxing UnLyrical

NOVEMBER 24, 2010

Me: “Yes.&# “Via the very act of making that statement, you have probably ignored at least five to 10 forms of promotional alcohol brand advertising, between the time you entered the pub and the time you got to the bar. How and where can your consumer touch your brand? That’s what we do.&# Then they plan. And talk they do.

Travel 79

Travel Case Study Creativity Advertising 79

Sword and the Script

JANUARY 16, 2024

Effectively I treat these like an analyst briefing of sorts and write up an assessment based on the session. Here again, like many solution providers Propel has done their own customizations to embed the technology. Anyone can use ChatGPT to help with writing, so what benefits PR is when it’s embedded in the workflow.

Software 144

Software Pitching System Analytics 144

MaccaPR

FEBRUARY 10, 2015

Your teacher today will be America’s #1 Online Brand Strategist, Professor Taylor Swift (Cue: Insane, utterly-abandoned shrieking, evolving into wild explosive screaming and rhythmic chants of, ‘Taylor, We Love You!’) Is Taylor really composing every tweet, writing every post and personally popping each image online? January 30, 2012.

Social Media 48

Social Media Marketing Media YouTube 48