Communications Conversations

MARCH 19, 2015

Fairly damning, and pretty much the exact opposite of what PR folks paid to build positive reputations for brands want to see. How could a brand like Spirit have SUCH a negative brand reputation and still be in business? And yet they seem to have a HORRIBLE brand reputation.

Airlines 60

Airlines Reputation Brand Branding 60

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How and when your brand responds to the press is crucial to saving your brand’s reputation. As the situation changes, change your course. Assign roles.

Crisis 186

Crisis How To Brand Branding 186

PR in High Definition

JUNE 25, 2020

Why do we reach for the same brand in the supermarket? That instant ‘warm recall’ of a product/service or a company that puts a smile on someone’s face, and creates loyal, returning or new customers is surely the holy grail of reputation. Will you pull through with a great reputation? How will your business emerge?

Reputation 75

Reputation Employee Leadership Product Launch 75

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2017

Today’s divided political climate has affected PR strategy for many companies and brands, including those who like to stay far away from partisan issues. Though it may be an opportune time for some brands to take a stand on relevant issues, many choose to remain neutral on hot-button topics, and understandably so.

Brand 136

Brand Branding Advertising Advertising 136

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

PR in High Definition

JUNE 25, 2020

Why do we reach for the same brand in the supermarket? That instant ‘warm recall’ of a product/service or a company that puts a smile on someone’s face, and creates loyal, returning or new customers is surely the holy grail of reputation. Will you pull through with a great reputation? How will your business emerge?

Reputation 48

Reputation Employee Leadership Product Launch 48

ImPRessions - Crenshaw Communications

JUNE 7, 2018

It may be unnecessary or even counterproductive to join the fray when brand ambassadors, or regular customers, are already on the case. Strategic silence was the best course of action here, because any interjection by the brand would have probably amplified the negative attention and fueled greater criticism.

SEO 227

SEO Privacy Crisis Crisis Management 227

Flack's Revenge

DECEMBER 5, 2018

What’s not safe is ignoring social conversations, especially those related to your brand and category. Interestingly, brands that take a stand, even a controversial one, are generally way ahead of those that sit on the sidelines. Social will evolve both as an organic and paid channel and of course, new social networks will arise.

Social Media 149

Social Media Marketing Media B2B 149

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Social Media 0

Cision

MAY 18, 2015

According to a paper published by the Semantic Technology Institute , social listening may encompass one or all of the following functions: Reputation management. Influencer detection and customer relationship management. Probably the least exciting aspect of social listening is customer service. Competitor analysis.

Customer Service 120

Customer Service Social Media Analysis Data 120

Stephen Waddington

MAY 16, 2017

Journalists in almost every category have been augmented by so-called influencers that have built their own networks on reputation. Increasingly influencers demand a fee for working with an organisation or brand. It puts public relations on a collision course with marketing disciplines. Influencer relations.

Publicity 119

Publicity Customer Service Community Internal 119

Contently - Strategy

AUGUST 11, 2022

Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. Paid ads and content marketing have inverse reputations. You may find you have a lot of material on a topic and can create a course out of those pieces.

Content Marketing 138

Content Marketing Marketing Strategy Consumer 138

Stephen Waddington

JANUARY 6, 2019

Digital PR , Danny Whatmough Reputation Management , Tony Langham T he Power of Purpose , John O’Brien and Andrew Cave Becoming , Michelle Obama Danny Whatmough and Tony Langham’s books are from a new series produced by the PRCA and published by Emerald that provide a rock solid introduction to different aspects of public relations.

Radio 76

Radio Customer Service Small Business Analytics 76

Doctor Spin

APRIL 5, 2023

This builds trust over time and makes customers more likely to stick around even when they have other options. Of course, building trust isn’t enough if no one knows who you are in the first place. The media and potential customers often overlook small businesses without a well-known brand.

Small Business 52

Small Business Strategy eBook Reputation 52

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding.

Interviews 100

Interviews Publicity Technology Social Media 100

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. Of course, none of the above will matter if your company’s executive doesn’t have something to say! Don’t shy away from edgy or contrarian viewpoints.

B2B 147

B2B Leadership Customer Service eBook 147

Doctor Spin

APRIL 5, 2023

This builds trust over time and makes customers more likely to stick around even when they have other options. Of course, building trust isn’t enough if no one knows who you are in the first place. Reputation. Reputation plays a huge role in public relations for B2B. the 3 R:s): Recognition. Improved crisis management.

B2B 52

B2B Strategy eBook Small Business 52

Critical Mention

AUGUST 21, 2018

Of course, it’s normal to be upset about a negative review. Writing it to appeal to your target audience also improves your reputation in the long run. Failing to respond quickly implies that you aren’t focused on your customers or their feedback. It doesn’t mean responding in haste. Respond quickly.

Customer Service 61

Customer Service Writing Financial Local 61

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. a free marketing course). LinkedIn Official Blog ( @LinkedIn ): Tips to rock your LinkedIn presence, plus solid insight into personal branding and career advice.

Blogging 52

Blogging Marketing Pinterest SEO 52

Cision

APRIL 5, 2016

If your brand doesn’t keep up, it will be left behind. I strongly believe in the good of PR and how it can affect a company or brand reputation. And of course seeing my family and friends! Communication has shifted, and people are connecting faster and in more ways than ever. I couldn’t be more excited.

Sports 120

Sports Industry Customer Service Travel 120

PRSay

JUNE 26, 2016

Of course, using social media data along with web analytics, customer service, and sales and marketing data helps to paint a much clearer picture of your customers and how they feel about your business. However, it’s not just your communication goals (exposure, message retention, engagement, etc.)

Social Media 113

Social Media Media Infographics Community 113

Prohibition

JANUARY 7, 2022

Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. Crisis management is the process of dealing with an unfavourable situation that could seriously damage a company’s reputation, sales and growth.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Cision

JULY 6, 2015

Some social conversations are focused on a customer service concern with little latitude for platitude, but social customers otherwise manage interpersonal distance quite effectively (mute, unfollow, disregard, delete). Want to make your brand more sociable on social?

Social Media 120

Social Media Media Wikipedia Tools 120

Prohibition

NOVEMBER 9, 2021

Similarly, each brand will have a type of audience and message that must be considered when developing a paid social campaign. Organic social media refers to freely shared material (posts, pictures, videos, memes, and Stories) that all users, including brands and businesses, publish on their social platforms and brand’s social pages.

Advertising 62

Advertising Advertising Social Media Facebook 62

Communications Conversations

JANUARY 13, 2017

And, she’s got a great reputation as a valued counselor over at Blue Cross Blue Shield of Minnesota. Sometimes that means taking care of their customer service needs. I’m also focusing on taking electives courses that will help me in leadership development. Let’s meet Laura!

Insurance 60

Insurance Insurance Social Media Corporate 60

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. They had to be younger than 30. And, they had to work in Minnesota.

Social Media 128

Social Media Agriculture Marketing Media 128

Buzzstream

FEBRUARY 9, 2024

This, of course, requires you first to create a resource that is worthy of pitching. I’m happy to help write a custom post, embed code, or any high-res graphics if you need them. Finding Unlinked Mentions As the name implies, unlinked mentions are instances of your brand or website not being linked to your site.

Google 71

Google Infographics Pitching Resources 71

wiredPRworks

OCTOBER 9, 2015

With over 360 million members, LinkedIn offers a high-performance personal branding platform you activate, design, and manage. Grow your business by integrating LinkedIn into sales, customer service, marketing, or PR efforts for immediate and long-term impact throughout your company and its community. 10:30 am - 11:15 am.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

PR Conversations

APRIL 8, 2015

The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. Customer services. Community service. Advertising, including direct mail. Press and radio publicity. Vendor relations. Stockholder relations. Relations with lawmakers.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. Customer services. Community service. Advertising, including direct mail. Press and radio publicity. Vendor relations. Stockholder relations. Relations with lawmakers.

Retail 40

Retail Radio Advertising Advertising 40

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. even a free marketing course). LinkedIn Official Blog ( @LinkedIn ): Tips to rock your LinkedIn presence, plus solid insight into personal branding and career advice.

Resources 53

Resources Marketing SEO Engineering 53

Cision

MAY 21, 2015

AskPat is a brand new, DAILY podcast. From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. 13) Mike Stelzner.

Social Media 120

Social Media Marketing Pinterest Media 120

Norton's Notes

OCTOBER 13, 2014

Service Offerings. It’s interesting to read that brand awareness and reach is the the primary reason that those surveyed want to invest in social media (87%), followed by customer service (51%). What PR has always been great at, and is founded upon, is reputation management and content creation. They try again.

Digital PR 45

Digital PR Trends Training Media Training 45

PR Fuel

NOVEMBER 27, 2018

Zappos is more well-known for their great customer service, going out of their way to make their kings feel like part of the team. These stories weren’t pushed out by the companies themselves (though Zappos CEO Tony Hsieh includes it in his speeches on customer service); they spread organically throughout the web via word of mouth.

Survey 45

Survey Company Customer Service Small Business 45