Communications Conversations

APRIL 19, 2022

In case you missed it, last week Southwest Air turned the keys over to the social media intern on Twitter. It’s the Social Media Intern. Of course, the marketing community was all over this. And Southwest Air has a history of these kinds of creative tactics. Hey everyone. First–it was funny.

Internal 122

Internal International Social Media Twitter 122

Karen Freberg

MARCH 12, 2022

This is especially true when it comes to social media, as the industry continues to change and evolve each and every day. My social media class has some standard assignments that are always incorporated (ex. personal brand assignment, strategic plan, etc). Why these brands?

Creativity 99

Creativity Social Media Groups Video 99

ImPRessions - Crenshaw Communications

JUNE 27, 2022

The right public relations strategy allows brands to build visibility while creating or deepening connections with key audiences. Social media adds value. Social media posts can be more than company news and updates. Brands get creative on social channels. Email marketing connects the dots.

Social Media 322

Social Media Data Report Tools 322

Cision

OCTOBER 23, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. People drive a brand, not analytics.

Creativity 149

Creativity Marketing Media Analytics 149

Prohibition

APRIL 26, 2022

Influencer marketing is a great way to further your brand awareness and social presence online. Now, it’s a mainstream form of social media marketing used by brands worldwide and has grown to include macro influencers, micro influencers and nano influencers. billion globally this year !

Social Media 62

Social Media Brand Branding Media 62

Prohibition

FEBRUARY 18, 2021

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. The latest social media updates to help social media marketers stay up to date.

Social Media 118

Social Media Trends Media YouTube 118

PRSay

AUGUST 30, 2023

Then, user-generated “Barbenheimer” memes , which combined images from both films, went viral on social media, sparking the idea that people could see the movies back-to-back on the same day. Robert Oppenheimer in the movie, told the AP that “of course” he planned to see “Barbie.” Connect with her on LinkedIn.

Brand 131

Brand Branding Film Insurance 131

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

Creativity 150

Creativity Web Social Media Data 150

Deirdre Breakenridge

NOVEMBER 5, 2018

Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. ET, to discuss change and social media.

Community 150

Community Social Media Media Education 150

Prohibition

JUNE 8, 2023

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience. Plan Your Content Plan content, stratetgise, video for social Before you hit record on your phone and start capturing visual content, take the time to plan and strategise.

Video 62

Video Social Media Instagram Media 62

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Of course, the changes we see aren’t usually sudden. Brand purpose has real purpose. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Branded content is king. Social commerce will flourish.

Trends 385

Trends Employee Viral Advertising 385

Karen Freberg

FEBRUARY 8, 2021

This Super Bowl was unlike any other – being played during a global pandemic, forcing everyone to adjust to the new normal and bring to the table new, fresh, creative, and inspiring ideas. It’s interesting to see which brands had the most positive sentiment, and which ones did not. Some things still happen even in 2021.

Social Media 104

Social Media Trends Media Reddit 104

Karen Freberg

FEBRUARY 2, 2020

It’s truly a special time for all of us to come together, watch some football, and as professionals in the marketing/PR/social media field, analyze and review all of the ads that came out before, during, and after the game. Tapping into social media talent in new ways. Sprint did something that was pretty creative.

Social Media 78

Social Media Analysis Media Viral 78

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year. How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. Not every brand has a tight, easily told story, and some have complicated, dull, or even questionable histories.

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Digital and social media proficiency This one’s a given.

Analytics 170

Analytics Tools Social Media Trends 170

Shift Communications

DECEMBER 2, 2014

In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. However, there comes a time when we can no longer learn anything from courses offered after studying those books for years. Oh, the joy and freedom to be creative!). Chel Wolverton.

Social Media 165

Social Media Media Guidelines Study 165

Prohibition

JUNE 17, 2021

Another month has past, and yet again, the social media updates and trends have not stopped coming! From platforms battling it out to master audio first, to expansions within AR capabilities, there’s been a lot going on recently in the world of social media. TikTok creates new Business Creative Hub.

Social Media 62

Social Media Reddit Trends Pinterest 62

PRSay

JULY 2, 2019

In fact, for most brands, it’s surprisingly hard to be hip. In order to make sure that your brand can relate to all demographics and speak today’s language, your communications team will have to effortlessly engage in pop culture references and branding without trying too hard. Of course, this is easier said than done.

Brand 138

Brand Branding Insurance Insurance 138

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. A good content calendar is like a roadmap that helps a brand tell its story. Of course, every.

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

MARCH 11, 2021

That starts with planning earned and branded content around the schedules of target publications, as well as key dates, milestone events, and industry happenings. An edcal is a content roadmap that ensures a steady flow of media coverage, even absent major news announcements. A successful PR campaign is a strategic one.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Burrelles Fresh Ideas

AUGUST 29, 2023

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

This is particularly true for marketing, and the same applies to brand and corporate communications. corporate communications will be challenged to involve and engage employees, with an emphasis on mental health and wellness, team-building, and creativity. New social platforms drive influencer culture. Innovation still rules.

Trends 407

Trends Communications Employee Corporate 407

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Owned Media & Content Strategy. Media Monitoring & Analysis.

Training 370

Training Media Training Reputation Crisis Communications 370

The Proactive Report

NOVEMBER 14, 2022

Social Media Audit – Gather Insights and Intelligence. Use what you learn in your social audit to identify the audience most likely to support you in 2023. Use it to attract and gather a strong community of people who like and trust your brand. People respond to brands who share their goals and values.

Digital PR 264

Digital PR Marketing Infographics Video 264

Karen Freberg

DECEMBER 18, 2019

This was especially the case as I ventured in teaching social media earlier in the decade (amazing!). 2020 is going to mark my seventh year teaching social media (8th total) at the University of Louisville. I am actually going to use my social media book for my class. You may be thinking – Karen!

Social Media 52

Social Media Media Video Course 52

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A great brand marketing PR campaign can even drive leads and sales.

Marketing 310

Marketing Product Launch Corporate Viral 310

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Owned Media/Content Strategy. Social Media & Community Management. Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Training 397

Contently - Strategy

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. And based on personal experience, the platform’s algorithm has gotten very good at recommending related content on the “For You” page—including posts that come from brands. It depends. Teach us (quickly).

B2B 139

B2B Brand Branding B2C 139

Communications Conversations

SEPTEMBER 8, 2017

Of course, it was National PSL Day. But I’m guessing it’s a creative challenge to come up with new and interesting ways to play up this launch each year. Overall, a creative execution to an “event” that comes around every 12 months. So, creative social execution or PR mess? Most likely.

Creativity 87

Creativity Facebook Course Twitter 87

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat.

Consumer 243

Consumer Brand Branding How To 243

Karen Freberg

AUGUST 21, 2017

We have seen a lot of brands and organizations who participated in this year’s Solar Eclipse , and of course, the conversations amongst the social media professionals was: Who will be the one brand (or team) we will be talking about the next day on and offline for having great brand integration and strategy for the event?

Social Media 40

Social Media Brand Branding Media 40

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How and when your brand responds to the press is crucial to saving your brand’s reputation. As the situation changes, change your course. Assign roles.

Crisis 186

Crisis How To Brand Branding 186

Critical Mention

NOVEMBER 6, 2018

Your brand’s story is perhaps one of the greatest opportunities to connect with your customers, yet it’s overlooked by many businesses. Developing your brand’s story is an essential part of your marketing strategy, so we’re going to be exploring eight effective ways to you tell your brand’s story on social media: 1.

Social Media 65

Social Media Media Writing Infographics 65

Beyond PR

OCTOBER 24, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. People drive a brand, not analytics.

Creativity 70

Creativity Marketing Media Analytics 70

Karen Freberg

OCTOBER 20, 2017

This conference captured not only attention, but my creative soul, and that is a first. EDUMax and Adobe MAX have become my favorite branded conference experience. This is my third Creative Campus event by Adobe, but my second MAX. However, I was invited as a Creative Campus Thought Leader, one honor I will truly treasure.

Creativity 40

Creativity Social Media Education Conference 40