5W PR

JULY 13, 2023

Giada De Laurentiis, a renowned chef, TV personality, and founder of Giadzy, delivered a keynote presentation at the Summer Fancy Food Show, where she shared insights into emerging food trends shaping the specialty food industry and driving the success of her own brand.

Trends 78

Trends Travel Consumer Local 78

Prohibition

JUNE 27, 2023

Luxury brands , traditionally known for their exclusivity and high-end appeal, have been hesitant to embrace TikTok and its unvarnished content. As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025.

Brand 71

Brand Branding Marketing Fashion 71

Cision

AUGUST 4, 2016

Approximately 82 percent of consumers actually enjoy reading branded content, if it’s relevant to what they’re looking to learn about. Rather than force-feeding audiences nonstop, lackluster content, take a moment to return to Storytelling 101. Gathering consumer insights is key to ensuring relevance.

Brand 120

Brand Branding Guidelines Storytelling 120

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. It’s considered the most credible and influential source for storytelling. Sponsored content is content that an organization or brand pays to place and promote. Here are the chief ones. .

Advertising 334

Advertising Advertising B2B SEO 334

Onclusive

APRIL 9, 2019

Measuring Reader Engagement and Brand Impact. The addition of Ozmotik will provide communications teams with two important new metrics: Reader Engagement which measures if earned media is actually being read and how much of the content is being consumed; and Brand Impact which measures the influence that content is having on its readers.

Analytics 284

Analytics Content Marketing Corporate Company 284

5W PR

JULY 19, 2023

In the apparel industry, competition is fierce as multiple brands vie for consumer attention. To stand out in this crowded marketplace, brands must employ successful apparel marketing strategies that capture interest and leave a lasting impact. Start by defining the brand’s values, personality, and target audience.

Apparel 78

Apparel Industry Customer Service Pinterest 78

Buchanan PR

NOVEMBER 29, 2023

The convergence of social media and e-commerce is becoming increasingly prominent as many consumers turn to online shopping and look to social media influencers for trusted purchase reviews. In fact, a report from this year found that consumers ages 18-54 prefer to find new products on social media.

Social Media 80

Social Media YouTube Instagram Trends 80

Onclusive

DECEMBER 6, 2019

Here, you can meet senior level marketing professionals who are tackling the challenges present in delivering ROI. The conference is currently calling for keynote speakers, but one that they have announced already is Abigail Posner, Head of Strategy at Google’s Brand Unit. Plan for two full days of sessions, speakers, and networking.

Conference 329

Conference Marketing Case Study Measurement 329

Cision

JUNE 12, 2017

Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. Broadcasters incentivized brands to sponsor daytime programming which targeted this audience by halving rates for advertisements during those hours.

Advertising 190

Advertising Advertising Radio Television 190

Prohibition

AUGUST 3, 2023

For brands, using video content is an almost certified method to drive strong engagement and increase brand awareness in doing so. With the increasing use of smartphones and the dominance of mobile browsing, users are consuming visual content in a portrait orientation more than ever before.

Video 118

Video Social Media Media YouTube 118

Cision

MAY 25, 2017

He presented a recent study Forrester published that had a shocking conclusion. Owned Media Requires Great Storytelling. One of the best cases for owned media, in a world where every brand is creating more content, came from Managing Director of Consumer Marketing at Edelman, Stephanie Smirnov.

Advertising 272

Advertising Advertising Storytelling Media 272

Beyond PR

AUGUST 25, 2016

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. Your brand’s Netflix is out there.

Storytelling 40

Storytelling Brand Branding Wireless 40

Beyond PR

JUNE 29, 2017

What if you paint pictures with words and tell tales around something as seemingly boring as a brand? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s no doubt the way we consume stories has changed.

Storytelling 73

Storytelling Data Communications Technology 73

Shift Communications

JULY 3, 2019

The opening keynote speaker was Tory Starr, Director of Social Media at WGBH, which was a presentation that I found especially interesting. Her key points touched upon tips and tricks regarding social governance, engagement, storytelling and social strategy. How does your audience want to consume your content?

Social Media 98

Social Media Media Storytelling Mobile 98

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

Buchanan PR

JANUARY 8, 2024

Good taste and notable presentation – important factors to consider both when whipping up a dish, and when constructing a marketing campaign in the food and beverage industry. From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023.

Marketing 52

Marketing Viral Trends Consumer 52

PRSay

OCTOBER 2, 2017

Nick Bell will be presenting a professional development session on Oct. Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. Because the more people that trust your brand, the more often they will choose you over competitors. So how can brands build trust?

Data 144

Data How To Storytelling Analytics 144

Landis PR

DECEMBER 18, 2023

If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. If you land a brand mention in a news article, share it from the outlet to your brand’s social media with a sentence or two of bonus context.

Conference 59

Conference Consumer Social Media Google 59

Konnect Agency

FEBRUARY 6, 2024

Brands tapping into the credibility invested in celebrities or influencers is nothing new, but the landscape is rapidly growing and evolving. That’s why when it comes to properly leveraging trends and audiences with influencers, it requires a strong foundation between the brand and partner, one that doesn’t happen overnight.

Trends 52

Trends Banking Social Media Consumer 52

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling.

Corporate 48

Corporate Examples Storytelling Brand 48

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. But to do that, we must deliver our message to consumers at the right time, in the exact right way—so as not to be intrusive or irrelevant. What : Today’s consumers have more choices than ever and are less brand loyal than at any point in history.

Storytelling 63

Storytelling B2B Content Marketing Data 63

Cision

MAY 19, 2017

How can brands keep up? In order to keep up with the pace of the constantly evolving marketing industry, you need to be an active and present participant in it. Being hyperaware of your environment is a great way to help guide brand strategy. What is one thing that most brands are not doing, but should be?

Consumer 226

Consumer Trends Agency Pitching 226

Contently - Strategy

SEPTEMBER 27, 2023

Gucci’s Metaverse High-end fashion brand Gucci demonstrated the potential of the metaverse by launching “ Gucci Town ,” a virtual world nestled within the Roblox Metaverse. It can be accessed via Ikea’s iOS app or website, showcasing how AR is redefining the consumer experience in home design.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

PRSay

JANUARY 9, 2020

Public relations has come a long way in the last 10 years on so many fronts, presenting both new challenges and opportunities. Organic reach on social media was also still possible for brands. As marketers, leaders and media consumers, we need to shift our views of traditional news outlets to incorporate more niche, targeted outlets.

Trends 165

Trends Nonprofit Consumer Newspapers 165

Cision

APRIL 2, 2015

A brand doesn’t have to undertake all of those. Has a brand ever surprised you in such a kooky way that you just had to tell someone. You were the target of trigger marketing, which can come in the form of ads, branded content and live events. Often, people share photos and reviews they’ve created about your brand online.

Airlines 120

Airlines Storytelling Local Travel 120

Cision

NOVEMBER 19, 2015

In what could have easily been a sold-out event on StubHub, Landsberg’s standing-room-only presentation at Social Media Week in Chicago focused on using consumer actions to drive content. According to Landsberg, “ great content is grounded by human truth, [it] fills a specific consumer need and creates reciprocal value.”.

Viral 120

Viral Content Marketing Consumer Storytelling 120

PRSay

OCTOBER 22, 2019

Shaw began by describing the three ages of communications: 1920 to 1960 as the age of propaganda (manipulating people through mass media), 1979 to 2009 as the age of exploration (from public relations to communications), and 2010 to the present day as the age of disinformation (digital technology, social media and “the art of the lie”).

Conference 113

Conference Communications Storytelling Social Media 113

Cision

APRIL 22, 2015

Last week, Cision’s journalism facing brand Help a Reporter Out (HARO) attended New Media Expo in Las Vegas. We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. This goes for any business or brand, really! In the present, it’s the era of on-demand.

Media 120

Media Storytelling Content Marketing Journalism 120

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

On the bright side, GDPR has presented opportunities for data privacy and security thought leaders to build visibility and reputation through insights and expert commentary. Internally, data can inform our PR strategy and make our branded content better and more engaging. Artificial intelligence.

Trends 157

Trends Privacy Data Reputation 157

5W PR

FEBRUARY 10, 2020

Every brand should have a story, and every customer of that brand should connect that product or service with that story. Without a story, consumers are left to buy on price or convenience, benefits that are easily beaten in tight markets that often will not allow new players to get a foothold in a crowded market.

Guidelines 97

Guidelines Energy Storytelling Advertising 97

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Ishmael's Corner

FEBRUARY 3, 2015

We are fans of SlideShare as a platform for business storytelling. While consumer brands use SlideShare, its marriage of in-depth content and social make it a natural for B2B companies. While consumer brands use SlideShare, its marriage of in-depth content and social make it a natural for B2B companies.

Social Media 60

Social Media Storytelling B2B Media 60

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

At of my early PR agency jobs, the founder would start every new business presentation with a story about how he started the business after working in propaganda for the U.S. Like many PR professionals, we’ve had experience with web-based rumors that threaten a brand’s reputation. Attribute everything. Everything counts.

Publicity 120

Publicity Storytelling Journalism Viral 120

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Here are my note from Russ’s excellent presentation.

Marketing 52

Marketing Storytelling Content Marketing Conference 52

Contently - Strategy

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. The takeaway was clear: Video could be so much more than just a tool for flashy commercials and basic brand awareness. Videos that build awareness will attract eyeballs and give your brand some necessary visibility.

Video 111

Video How To Education YouTube 111

Contently - Strategy

AUGUST 11, 2022

Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. But keep in mind that this moment full of challenges also presents opportunities. However, ad spend is down , particularly in consumer and B2B tech.

Content Marketing 138

Content Marketing Marketing Strategy Consumer 138

PRSay

APRIL 22, 2016

As consumers, we spend little time thinking about the people behind our favorite brands. Are you seen in their eyes as a corporate conglomerate or faceless brand, or do they see a dedicated team that is passionate about pleasing their customers? Tip #3: Create voluntary brand champions within your company.

Agriculture 90

Agriculture Employee Corporate Training 90