Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. In a digital world, use of social media is no longer optional. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight.

Social Media 52

Social Media Consumer Brand Branding 52

Onclusive

FEBRUARY 15, 2024

In fact, shaping and capitalising on both industry trends and consumer trends (rather than just responding), has numerous benefits. Stronger campaign performance, a competitive edge, and increased brand health to name a few. This is where social listening tools play a pivotal role. How does a social listening tool track trends?

Trends 195

Trends Marketing Analysis Leadership 195

NewsWhip

FEBRUARY 28, 2023

It’s easy to get lost in the noise of social media nowadays. With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. The average consumer’s attention span is short. Data backs it up.

Video 148

Video Brand Branding Instagram 148

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

Prohibition

JUNE 8, 2023

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience. Plan Your Content Plan content, stratetgise, video for social Before you hit record on your phone and start capturing visual content, take the time to plan and strategise.

Video 62

Video Social Media Instagram Media 62

Prohibition

OCTOBER 18, 2021

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative. For this reason, brands must actively represent a diverse range of social groups in their ads, or risk disengaging their target consumer. Cultural representation is another clear issue.

Advertising 62

Advertising Advertising Social Media Media 62

5W PR

SEPTEMBER 21, 2020

Today’s reliance on social media platforms to search and shop by all generations continues to shine a light on every social media marketing phase. Add to that the decreased likelihood of such things as misinformation, mistimed promotions, broken links, and off-brand Tweets or posts. Why is this important?

Social Media 88

Social Media Media Case Study Construction 88

Prohibition

JULY 7, 2023

In recent years, live video has emerged as a powerful tool and platform for businesses and influencers to engage with audiences in real-time and increase brand awareness amongst key audiences. Consider using a second device or asking a team member to monitor responses and questions while you focus on presenting the event.

Video 62

Video Social Media Media Instagram 62

Shift Communications

JULY 3, 2019

Keeping Up With Social Media. Last month, I had the opportunity to learn from successful social media professionals from a variety of organizations in the area at Boston’s PRSA Social Media Summit. How does your audience want to consume your content? Where is social media going?

Social Media 98

Social Media Media Storytelling Mobile 98

Prohibition

SEPTEMBER 13, 2022

TikTok has truly taken the social media world by storm. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app. Influencer Marketing on TikTok.

Brand 118

Brand Branding Video Social Media 118

Agility PR Solutions

AUGUST 21, 2018

Misinformation, fake news and data privacy concerns are seeding doubt in consumers around the integrity and authenticity of today’s brands and businesses. But faced with this crisis in trust, brands are presented with a unique opportunity to restore consumers’ confidence in their values and business practices through transparency.

Social Media 60

Social Media Brand Branding Privacy 60

Landis PR

AUGUST 1, 2022

Every organization, business and brand rely heavily on its public reputation for success. Publicity gives brands the power to reach a large audience and share their stories with the world. How Public Relations Helps Brands Sell. 6 Ways That Public Relations Can Help Brands Sell. Differentiate Your Brand from Competitors.

Publicity 98

Publicity Brand Branding SEO 98

Burrelles Fresh Ideas

AUGUST 29, 2023

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

Wadds Inc.

FEBRUARY 22, 2024

Social media has disrupted Gen Z’s relationship with news media, forcing publishers to adapt content and business models to maintain relevance. Gen Z has a different relationship with news than previous generations, getting most of its news via social media rather than directly from publishers.

Study 111

Study Social Media Journalism Survey 111

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests. I'm presenting it to me as the executive editor, but I am not.

Pitching 93

Pitching Consumer Trends Viral 93

Prohibition

JUNE 27, 2023

In recent years, TikTok has emerged as a powerful social media platform, capturing the attention and engagement of millions of users worldwide. Luxury brands , traditionally known for their exclusivity and high-end appeal, have been hesitant to embrace TikTok and its unvarnished content. million users in 2021.

Brand 71

Brand Branding Marketing Fashion 71

Konnect Agency

OCTOBER 7, 2021

Time Spent on Social Media continues to Grow. Social media has become such an integral part of our lives and we’re willing to bet that your customer is active on most of the popular platforms. Four Reasons to Hire a Social Media Agency. Keeping up with a successful social media presence is a full-time job.

Social Media 59

Social Media Agency Media Community 59

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. Market research is vital to understanding how target audiences consume info,” said Haworth. 3 Ways to Maintain Control of Your Corporate Social Media. Meet people where they are.

Social Media 117

Social Media Conference Media Corporate 117

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. Nevertheless, the core purchasing beliefs are the same with both types of audiences – consumers prefer to spend money with brands that they trust and like.

Brand 60

Brand Branding B2C B2B 60

The Hoyt Organization

APRIL 11, 2024

As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. How can PR professionals leverage this new influencer power to create authentic and personal connections with consumers on behalf of brands?

Social Media 64

Social Media Video Viral Brand 64

Burrelles Fresh Ideas

FEBRUARY 20, 2024

Every day, countless brands compete for attention on popular digital channels , yet only a few leave a lasting mark in people’s memories. Yet it’s important to note the secret to this lasting impact isn’t solely in the messaging but also in the presentation.

Video 86

Video Brand Branding Energy 86

5W PR

APRIL 22, 2019

Business to Business (B2B) and Business to Consumer (B2C) marketing are the two most prominent types of marketing relationships. Depending on a brand’s goals and target demographic, one of these groups of consumers may not apply. Let’s break down ways to optimize consumer communications for both marketing approaches.

Consumer 60

Consumer B2C Brand Branding 60

Prohibition

APRIL 13, 2021

Despite the fact that there’s been multiple new and improved social media platforms created in recent years, Facebook still continues to be the most popular site. Each month, social media advertising continues to change and develop. Long-term brand growth is a key focus for the platform. There are over 2.7

Advertising 62

Advertising Advertising Facebook Social Media 62

Buchanan PR

NOVEMBER 29, 2023

One of the most impactful social media trends of the year is the rise of social commerce, a subcategory of e-commerce that allows for direct sales through social media platforms. As a result, social commerce is reshaping the way businesses connect with audiences and drive sales.

Social Media 80

Social Media YouTube Instagram Trends 80

Prohibition

MAY 6, 2021

The world of social media is constantly changing and evolving – keeping social media managers and marketers on their toes! Last month, we saw some really exciting updates to the world of social media across all platforms. This will give users, marketers and brands a whole new way to be creative.

Social Media 62

Social Media Trends Marketing Media 62

5W PR

OCTOBER 31, 2019

Now, more than ever, consumers are seeking connections. Connections with one another, connections with brands, connections with strangers on the internet. Gone are the days where businesses can run rampant with little consumer recourse. Many brands go through the struggle of finding the right “human touch” for their channels.

Brand 113

Brand Branding Consumer Community 113

The Proactive Report

MARCH 27, 2020

Now is the time to be more present and add as much value to your customers and followers as you can. Consumers need to see consistency in brand messaging in times of uncertainty. And, as history has shown, brands that remain in-market with consistent messaging come out of a crisis ahead of their competitors. Plan Ahead.

Crisis 225

Crisis How To Small Business Social Media 225

Cision

AUGUST 21, 2015

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1. Looking to test changes to your brand’s products?

Consumer 120

Consumer Video Customer Service Twitter 120

Karen Freberg

MARCH 16, 2018

I had the chance to present and attend the CASE Social Media and Community conference in New Orleans these past few days. I have to thank social for this! Being present and active on social media is crucial to help establish relationships and connections. How did I get to CASE? Big takeaways.

Education 44

Education Social Media Trends Media 44

Business Wire

MARCH 22, 2017

By Vilan Trub, Business Wire The following is Part II of Business Wire's article providing insight into the top social media trends for 2017. Senior VP/Executive Editor-at-Large of Black Enterprise The key takeaway from Alfred’s presentation was “don’t play yourself.” Build a brand that represents you, the authentic you.

Social Media 150

Social Media Trends LinkedIn Media 150

Prohibition

OCTOBER 2, 2019

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. Some pretty impressive social media stats. 96% of UK social media users visited a social network in the past month.

Social Media 69

Social Media Corporate B2B Company 69

5W PR

DECEMBER 24, 2020

Employing novel methods like content marketing, social media, search engine optimization, and influencer outreach, digital PR is a powerful strategy that brands can roll-out to improve their online presence and visibility. That said: Why is digital PR important to your brand in 2021? Establish Your Brand as An Authority.

Digital PR 88

Digital PR Brand Branding Engineering 88

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Earned media , although quite labor intensive and hard to scale, still beats native and paid ads as a component of a PR program that’s heavy on earned coverage. But can we say that for sponsored content ?

Advertising 334

Advertising Advertising B2B SEO 334

Critical Mention

JANUARY 29, 2021

As is true with every crisis, this crisis, too, presents an opportunity for businesses with a strong digital backbone. With terms like “work from home” and “social distancing” going mainstream, and person-to-person interactions becoming increasingly rare, businesses changing course to adopt digital strategies are likely to fare well.

Brand 135

Brand Branding How To Radio 135

PRSay

OCTOBER 4, 2021

15, the live, online series of six modules — moderated by media relations strategist Judy Welage — will feature experts who present case studies and discuss the latest communications trends. On another note, it’s important to understand that each and every media placement should not end there. Starting on Nov.

Media Relations 202

Media Relations Media Pitching Case Study 202

5W PR

JANUARY 22, 2018

By: Lauren F, Social Media Specialist. How Instagram is shaping 2018 social media trends for brands. that sent all other social media platforms directly to second place? On Snapchat, brands are challenged with growing a following from scratch with little to no way of being discovered by new users.

Instagram 68

Instagram Social Media Media Retail 68

5W PR

JULY 19, 2023

In the apparel industry, competition is fierce as multiple brands vie for consumer attention. To stand out in this crowded marketplace, brands must employ successful apparel marketing strategies that capture interest and leave a lasting impact. Start by defining the brand’s values, personality, and target audience.

Apparel 78

Apparel Industry Customer Service Pinterest 78