NewsWhip

SEPTEMBER 21, 2023

The biggest brand crises of 2023 Read now Consider a hypothetical scenario in which your organization uses predictive analytics and detects a potential crisis before it escalates. You can almost think of predictive analytics as a form of PR insurance.

Analytics 88

Analytics Media Crisis Insurance 88

ImPRessions - Crenshaw Communications

AUGUST 22, 2018

The incident didn’t get a lot of attention, but you can bet it mattered to the people who count – the local community. A business can spend millions on brand reputation and community service. We once represented a company that pioneered a specific kind of insurance available online at a great price.

Customer Service 136

Customer Service Insurance Insurance Banking 136

Reputation Us

JUNE 1, 2023

Casey : Simply put, we define brand and reputation differently. Brand is what you say about your company. Rather, this management position is a hybrid, involving HR, operations, technology, finance, customer service, community affairs, and marketing. These acts are plaguing homes, schools, and working communities.

Technology 78

Technology Interviews Reputation Crisis 78

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. for less than 10 years.

Insurance 74

Insurance Insurance Interviews Marketing 74

Communications Conversations

JUNE 15, 2020

Paul businesses restore operations, and fund efforts to advance equality and inclusivity in the Twin Cities community. ” Target donated “$10 million commitment and ongoing resources to advance social justice and support rebuilding and recovery efforts in local communities.” Medtronic CEO, Geoff Martha.

Company 88

Company Insurance Insurance Local 88

The Stalwart Blog

FEBRUARY 24, 2015

The Chargers are also a part of our civic pride and a rallying point for many in our community! Keeping the Chargers in San Diego is not debatable on its brand value to the City, but more on the public will. I hope they stay. I also believe their move to LA will hurt them as an organization too! The bottom line is this.

Brand 60

Brand Branding Tourism Insurance 60

Scott Public Relations

OCTOBER 13, 2019

A savvy communicator or PR professional can take advantage of these signals to craft a message and brand that catches the journalistic eye. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Scott Public Relations

JANUARY 24, 2019

Estimated page views can indicate that your brand awareness is growing, even if it doesn’t equate to actual increases in sales or customers. Google Analytics can help you sift these branded searches out of the general traffic, and gain a better understanding of your PR efforts’ actual progress.

Publicity 45

Publicity Insurance Insurance Healthcare 45

Beyond PR

NOVEMBER 30, 2017

In less than 50 words, Live Nation sums up their purpose, names their brands, and gives readers a place to go to find more information. And it’s true – Live Nation and their brands are household names, so it’s not necessary to waste words explaining themselves. Farmers Insurance : [link]. Live Nation Entertainment : [link].

Examples 65

Examples Insurance Insurance Fashion 65

Scott Public Relations

NOVEMBER 16, 2018

Communications professionals in all industries are facing new challenges to maintaining credibility and the strength of their brands, but a survey of European operators discovered they don’t all view the issue in the same way. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

” Crafting and packaging compelling stories and conveying them to the right audience is the essence of building a brand through PR. This led to a story pitch unlike anything the client had done before, ultimately resulting in interest from the major paper in the community. Leverage all milestones.

Publicity 149

Publicity Insurance Insurance Interviews 149

Scott Public Relations

DECEMBER 13, 2018

Here are three important goals identified by Cision in their article, “ 3 Ways to Prepare Your Brand for a Major PR Campaign.”. The goal of a PR campaign is to present your brand to a wider audience, and your website is often the best place to draw attention back to for representing your brand.

Healthcare 40

Healthcare Insurance Insurance How To 40

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Here are seven ways to maximize the power of social media as a brand visibility and lead generation tool. Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services. Build a community.

B2B 170

B2B Social Media Media Education 170

Solo PR Pro

JANUARY 17, 2023

After an exploratory phase, I wrote a business plan and began building a brand. I also saw a niche for solo PR consultants with my specialties — media relations, crisis communications and community outreach — in my area. Emily Myers Duke (EMD): January 2018 — celebrating five years this month! Elisa Smith (ES): July 2017.

Agency 108

Agency Travel Groups Community 108

Scott Public Relations

NOVEMBER 30, 2018

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Social Media 40

Social Media Insurance Insurance Healthcare 40

wiredPRworks

APRIL 6, 2022

Ted insures flawless audio delivery for live productions and radio broadcasts as a system engineer for teams like the Indianapolis Colts, Butler University Basketball, and Indiana University’s football and basketball teams. Few job settings require such acute and constant attention to detail as a live sporting event broadcast.

How To 52

How To Engineering System Insurance 52

wiredPRworks

JANUARY 13, 2022

Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. About Barbara Rozgonyi, Sales Performance Expert. Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth.

Strategy 52

Strategy Training Insurance Insurance 52

Solo PR Pro

JANUARY 14, 2020

We asked our Solo PR Pro community what advice they would give to someone about to start their solo business. 3) If you're brand new, consider volunteering at a nonprofit to expand your contacts and build a resume. – Terri Thornton , Owner, Thornton Communications. It worked out better than I could have hoped.

Insurance 110

Insurance Insurance Banking Groups 110

Reputation Us

APRIL 17, 2019

Before joining RepUs, Hutchison served as a Vice President at several regional and national commercial banks, an advisor for a large insurance and investment management firm, director of investor relations for an innovative nonprofit organization, and a recruiter for Oregon’s top-ranked MBA program.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Scott Public Relations

OCTOBER 13, 2019

A savvy communicator or PR professional can take advantage of these signals to craft a message and brand that catches the journalistic eye. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. RW: I work with Family & Community Somerset County (FCSSC) and it has opened my eyes to the need for care in our community.

Media Relations 68

Media Relations Media Insurance Insurance 68

Reputation Us

JANUARY 11, 2016

Data security must be heightened to avoid Health Insurance Portability and Accountability Act violations that can negatively impact your organization’s reputation. As health care consumers feel empowered and encouraged to share their feedback and voice their opinions, they build a personal connection with health care brands.

Communications 60

Communications Insurance Insurance Privacy 60

wiredPRworks

JUNE 5, 2018

Authors include Fortune 500 brand marketers, B2B marketers, B2C marketers, small business freelancers, agency owners, and consultants whose creative work powers some of the biggest brands in the world. Digital Marketers Sound Off Highlights. Tools leading digital marketers recommend. Thanks for reading!!!

Marketing 45

Marketing Insurance Insurance B2C 45

PR Job Coach

MARCH 29, 2012

Insure that the content of the “Work and Education” section is consistent with your resume and your LinkedIn profile. And again, pick only those subjects and topics that are critical in communicating your “brand” and “character.” Make liberal use of links and content that support your personal brand and professional value.

Facebook 160

Facebook How To Construction Insurance 160

Communications Conversations

OCTOBER 11, 2017

Again, not looking for clicks–merely looking to be helpful and provide a community resource. UnitedHealth Group (careers/employer brand blog) + its Optum’s Health Care Conversation: [link]. OneBeacon Insurance Group: [link]. Use it as fodder with your boss to build the case to build your own corporate blog.

Corporate 60

Corporate Blogging Insurance Insurance 60

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. The question is, will Musk’s brand of leadership succeed?

Twitter 78

Twitter Banking Financial Employee 78

Sword and the Script

JANUARY 14, 2020

It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. She’s a former colleague and friend and currently heads communications for the Auto Care Association. Data collection about your car – and how you drive and where you go.

Marketing 79

Marketing Data Wireless Industry 79

Mindful Marketing

JANUARY 16, 2022

Some of the ad text suggests an altruistic reason: “Domino’s wants to help the people and restaurants in our local communities.” When people consider Domino’s brand, the company wants them to think of food delivery, which the commercial accomplishes. ” One might take that explanation at face value.

Local 80

Local Corporate Insurance Insurance 80

Waxing UnLyrical

MAY 18, 2015

Why: “Thought leadership is what positions your brand as an expert in your industry. Content Marketing: Without Community, It’s Only Half the Equation. ” I explain why community engagement is an incredibly important part of building thought leadership in this recent WUL post. ” 4.

Leadership 40

Leadership Insurance Insurance Community 40

ImPRessions - Crenshaw Communications

MAY 28, 2019

Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire. Influencers are effective, but how much more powerful is an authentic fan of that brand? But an insurer for people with the leisure time and wealth to collect vintage Maseratis has a special opportunity. Be entertaining.

Brand 249

Brand Branding Insurance Insurance 249

Communications Conversations

MAY 1, 2015

As part of that research, I stumbled on American Family Insurance CEO, Jack Salzwedel. That includes recognizing the good things our employees, agents and affiliate companies are doing every day in our communities. He’s a busy CEO and recognized social media would be a factor in how he communicated with various audiences.

Social Media 60

Social Media Media Twitter Insurance 60

Communications Conversations

JANUARY 13, 2017

It’s all growing and changing so fast, but the biggest driver for us (and I’d argue for anyone doing health care, or at least health insurance) is focusing more on the consumer. Historically, health insurance companies (like many areas of health care) are very B2B focused.

Insurance 60

Insurance Insurance Social Media Corporate 60

PR in High Definition

JANUARY 17, 2017

It is only by educating press about the technology and how it works in reality that comms professionals in emerging fintech sectors will be able to do their brands justice. To a consumer, or consumer journalist, this is unexciting: the likes of PayPal allow you to do the same – and has done for years. 2017: A year of change.

Technology 48

Technology Automotive Retail Banking 48

David PR Group

JUNE 27, 2014

How much insurance should the drivers carry? In Miami, Uber and Lyft took nontraditional approaches to PR and community relations. Neither Uber nor Lyft joined any of the local chambers of commerce or made any visible connections to charities or other community groups. Should ridesharing services be regulated like taxis?

Technology 40

Technology Local Crisis Management Crisis Communications 40

Prohibition

DECEMBER 13, 2021

A crisis is distinguished from routine disruptions by its potential for threat and harm to the reputation or physical assets of an individual, organisation or community. The goal of crisis management is to minimise the possible short-term and long-term damage from the widespread knowledge of that crisis to the reputation of your brand.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. Here are five of the most common. Traditional Trend Piece. How can marketers cope?

Leadership 353

Leadership Insurance Insurance B2B 353

NewsWhip

JUNE 10, 2021

So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. So for us, risk is really about, how do we protect our brand in this landscape of any action you take could have an impact on us? Is it isolated in one community or one space or one network?

Reputation 78

Reputation Crisis Management Crisis Enterprise 78