ImPRessions - Crenshaw Communications

APRIL 18, 2023

Gartner calls reputation management “the practice of influencing stakeholder perceptions and public conversations about an organization and its brands.” Anyone considering how to influence stakeholder perception and drive conversation around a brand would be wise to consider both. There are ways to turn bad publicity into a net gain.

Reputation 333

Reputation Crisis Customer Service B2B 333

Rock the Status Quo

JANUARY 1, 2015

It might even transform those product review queens into unshakable, unstoppable brand ambassadors. Beauty brands have such an incredible opportunity to engage, and it’s shocking how few actually do it. Five Product Review Brand Ambassador Do’s & Don’ts 1. Wouldn’t it be fun?

Brand 100

Brand Branding YouTube Social Media 100

HMA Public Relations

SEPTEMBER 29, 2021

Are your employees a empowered to represent your brand effectively? Your employees are a direct reflection of your business and have direct influence on whether your customers will be satisfied. Hear more in this week's episode of #CSOM with Abbie Fink and Adrian McIntyre.

Employee 77

Employee Brand Branding 77

Agility PR Solutions

OCTOBER 17, 2019

It’s indeed a global village these days when it comes to working and staffing, and it’s very common now to work alongside colleagues from other nations, whether physically or virtually—but you might be surprised that your globally-mobile employees are bringing a lot more than solid performance and cultural enlightenment to your business brand.

Mobile 60

Mobile Employee Brand Branding 60

Agility PR Solutions

SEPTEMBER 7, 2023

A digital public relations ambassador is a person who represents and promotes a brand and its products or services through digital PR strategies such as acquiring high-quality backlinks and publishing content.

Digital PR 168

Digital PR Employee Strategy Brand 168

Culpwrit

APRIL 11, 2019

By Arturo Echevarria When I first accepted my role to be a brand ambassador for HBO, never in a million years would I have imagined that it would lead to me being flown out to NYC to attend the final premiere of one of the most culturally prominent shows on television. In February, the account […].

Television 60

Television Brand Branding 60

NewsWhip

NOVEMBER 21, 2023

Not only has the group achieved success in their music careers, but they’ve also become highly sought-after brand ambassadors due to their influence among their fan base. With this in mind, we decided to take a closer look at each member’s brand collaborations that garnered high engagement on social media this fall. engagements.

Brand 78

Brand Branding Fashion Instagram 78

PRSay

SEPTEMBER 19, 2023

The Navy’s collaboration with Yeoman 2 nd Class Joshua Kelley was part of its Digital Ambassador Program, an effort to spotlight service members with popular social media accounts who the Navy deems as positive representatives. Before choosing an influencer, organizations should also define what they expect to gain from the collaboration.

Communications 175

Communications Ethics Public Affairs Social Media 175

Brand24

DECEMBER 1, 2021

In this article we will discuss what influencer marketing is, how to identify your next brand ambassador, and what tools you might need to work. The post What is Influencer Marketing? An Ultimate Guide by Brand24 first appeared on Brand24 Blog.

Marketing 193

Marketing Tools Blogging Brand 193

Cision

NOVEMBER 22, 2017

The truth is this: If you’re not seeing returns from your micro-influencers or brand ambassadors, it’s more likely that your brand is doing something wrong. It’s a hard-knock life for brands looking to get micro-influencer campaigns off the ground for small test budgets. Finding Useful Ambassadors.

How To 284

How To Instagram Mobile Video 284

5W PR

APRIL 5, 2023

In recent years, indie beauty brands have gained traction as consumers seek unique and innovative products not found at traditional retailers. With an influx of indie brands on the market, it can be difficult to gain a cult following. Beauty brands should focus on quality over quantity when creating content.

Brand 78

Brand Branding Retail Instagram 78

Brand24

NOVEMBER 16, 2021

With the right tools they can become your brand ambassadors. Nano influencers stay in very specific niches that may be relevant to your company. The post How Nano Influencers Help Your Business Grow and Where to Find Them? first appeared on Brand24 Blog.

Tools 140

Tools Blogging Company Brand 140

5W PR

OCTOBER 19, 2023

From Hollywood A-listers to sports superstars, brands have often turned to famous faces to promote their products or services. Their association with any brand can quickly grab the attention of consumers and create a lasting impression. Credibility and trust Well-liked and respected celebrities can lend credibility to a brand.

Brand 78

Brand Branding Product Launch Sports 78

Ronn Torossian

AUGUST 9, 2016

With all the buzz on social media , it can be difficult to get your brand singled out and heard among the others. For this reason, many brands enlist social media ambassadors to help publicize their products, services or their story. Every brand has a story, and sometimes, all a brand needs are the right people to tell it.

Social Media 150

Social Media Media Storytelling Brand 150

Cision

MAY 25, 2016

Last month, I talked to six professionals who use social media marketing to further their brands. Sometimes your efforts alone aren’t enough to really boost awareness of your brand. Take your social strategy to the next level by identifying your brand ambassadors and getting them involved.”. Find Industry Influencers.

Social Media 216

Social Media Media Knowledge Base Tools 216

Brand24

NOVEMBER 16, 2021

With the right tools they can become your brand ambassadors. Nano influencers stay in very specific niches that may be relevant to your company. The post How Nano Influencers Help Your Business Grow and Where to Find Them? first appeared on Brand24 Blog.

Tools 101

Tools Blogging Company Brand 101

Agility PR Solutions

MAY 16, 2022

It’s also good for drumming up the loyalty you need to create enthusiastic brand ambassadors to promote your brand. Providing a positive, seamless user experience—or UX—for your website visitors is a great way to make as many sales as possible and build credibility with your target audience.

How To 92

How To Brand Branding Analysis 92

Shift Communications

APRIL 29, 2019

This successful collaboration teaches us three important lessons about developing a successful long-term relationship with an ambassador. Know when your ambassador has become a liability. However, any ambassador relationship has an inherent level of risk. A controversial ambassador can cause irreparable damage to their brand.

Sports 121

Sports Retail Consumer Examples 121

5W PR

MARCH 11, 2024

In the bustling world of digital marketing, brands are constantly battling to connect and resonate with their target consumers. Enter influencers, with their engaged communities and credibility, they serve as a bridge between brands and their desired audience. Partnerships need to be genuine and resonate with the brand ethos.

Marketing 78

Marketing Guidelines Fashion Data 78

5W PR

FEBRUARY 28, 2024

For brands that are considering jumping in, they should prepare for the ride of their lives. With the right strategies, companies can transform their brand presence from a passive attendee to a vibrant player, riding the Austin vortex to new heights of success. What is SXSW? This event can be a great launchpad for many companies.

Brand 78

Brand Branding How To Film 78

Flack's Revenge

JULY 3, 2019

Should brands get involved in culture wars? E.g. some thought that Nike was very shrewd in hiring Colin Kaepernick as a brand ambassador. He’s polarizing, but the bold move seemed to sync with their brand. Some say that brands should express human, relatable qualities. Either way, they placed their bet.

Brand 149

Brand Branding Ethics Company 149

5W PR

JANUARY 3, 2024

In the ever-evolving landscape of digital marketing, shoppable content has emerged as a game-changer, transforming the way brands connect with consumers and drive sales. Shoppable videos Interactive videos, often used in influencer marketing or brand campaigns, allow viewers to click on products within the video and proceed to purchase.

Brand 78

Brand Branding Mobile Pinterest 78

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. Emerging tech companies are often challenger brands. Good PR agencies/teams don’t just talk about your brand from 9 to 5.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

Communications Conversations

AUGUST 17, 2017

A few weeks ago, I shared a post featuring 10 local Minneapolis influencers I’d be connecting with if I were a Minnesota-based brand. Why they would make great brand ambassadors : Fast Horse counts Harris and Gardner of the creative firm Bodega Ltd. So, I thought I’d share a few of those folks with you today.

Instagram 114

Instagram Fashion Local Sports 114

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

If a company can inspire employees to believe in and be proud of its purpose and ethos, then employees are more likely to become brand ambassadors. In 2013, General Electric embarked on a program to make their employees brand ambassadors – for the express purpose of recruiting. Employees are credible influencers.

Internal 136

Internal International Communications Employee 136

Communications Conversations

JULY 11, 2017

And, I see no end in sight as brands find new and interesting ways to partner and work with influencers ( including agencies using influencers as creatives ). Have a “personality fit” with your brand (i.e., Create content that excites your brand, and your customers. Influencer marketing. So hot right now. Tom Horgen.

Instagram 122

Instagram Brand Branding Local 122

NewsWhip

MARCH 21, 2023

The rise of TikTok has prompted questions about what social media platform will be most valuable for brands in 2023, and it has even been suggested that a veteran like Instagram is going out of style. In fact, since the beginning of 2023, the top 100 brand posts on Instagram have totalled over 92.8 The data, however, proves otherwise.

Instagram 78

Instagram Brand Branding Automotive 78

NewsWhip

NOVEMBER 11, 2021

For brands, celebrity spokespeople are a time-honored tradition, with endorsements from athletes, actors, and celebrities a key part of marketing efforts for decades. Let’s take a look at how a brand like State Farm could make sure they’re up to date with what their partners are saying that may affect reputation.

Reputation 78

Reputation Brand Branding Reddit 78

Cision

JUNE 15, 2015

With the ever-increasing use of social media, brands have to accept that they’re no longer in complete control of their image. So who can PR professionals rely on when a threat looms above their brand? Identify Influencers to Be Brand Ambassadors. Target key influencers to build a brand ambassador barrier.

Crisis Communications 120

Crisis Communications Crisis Software Communications 120

Cision

MARCH 14, 2017

Burying competition, the brand even developed a robust landing page that allows users to buy stuffed Buster toys, listen to and purchase the video’s soundtrack, learn about nature from an expert, and donate to the Wildlife Trusts. The most successful brands combine creative messaging with strategy.

Creativity 208

Creativity Comparison Construction Retail 208

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. Social content has a humanizing effect on a brand, making it and the resulting conversation more authentic. A strong leader is expected to be a brand ambassador, a voice for corporate reputation, and even a social media influencer.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A strategic public relations campaign can build significant corporate and product brand value, especially over time. But it’s not a contest. A milestone event.

Marketing 310

Marketing Product Launch Corporate Viral 310

Beyond PR

MARCH 27, 2018

Influencer and brand ambassador marketing used to be an untapped land of opportunity. Now, everyone is looking for the best ambassadors — a subset of influencers sought-after for their authentic voices and true brand loyalty. But higher demand means brands have to work harder to differentiate their campaigns.

Fashion 73

Fashion Instagram Enterprise Brand 73

5W PR

SEPTEMBER 25, 2023

In an increasingly crowded and competitive market, building a strong brand identity is essential for a company’s success. One of the most potent tools for achieving this is brand storytelling. What is brand storytelling? Establishing values Through storytelling, a brand can communicate its core values and beliefs.

Storytelling 78

Storytelling Brand Branding Consumer 78

Cision

NOVEMBER 8, 2016

While connecting with influencers in your industry is a great way to reach a lot of people quickly, don’t leave out a more obvious — and often more attainable — source to help with your marketing: Brand evangelists. Chances are, these rare gems are already gushing about your brand somewhere online. All you have to do is find them.

Brand 292

Brand Branding How To Social Media 292

PRSay

MAY 10, 2022

DO lead with the benefits: Inspire the next generation of data enthusiasts by joining our Tic-Tac-Toe Student Ambassador program today. DON’T lead with the features: Learn from Applesauce why brand loyalty is essential for your brand to succeed today, and register for our webinar today.

Case Study 180

Case Study Training Writing Storytelling 180

PRSay

MAY 13, 2022

A positive internship experience turns an intern into a powerful brand ambassador, even if it doesn’t result in a full-time position. Smart agencies and organizations offer ongoing training opportunities where interns can hone their knowledge and skills. John Elsasser is PRSA’s publications director. He joined PRSA in 1994.

Nonprofit 144

Nonprofit Internal International Corporate 144