ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

When big things are happening at your organization, it makes the PR roadmap fairly clear. One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change. So will joining social media conversations about the news.

How To 334

How To Media Healthcare Survey 334

ImPRessions - Crenshaw Communications

APRIL 19, 2017

Not long ago, a chief executive could lead a business, even a large one, fairly quietly, leaving public relations and social media management to the corporate communications team. The CEO job was mainly to deliver a strong financial performance. Yet social engagement presents both opportunities and risks for the top guy.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

Sword and the Script

JANUARY 31, 2023

My last PR tech sum went up in early November – and there’s a lot that happened between then and now. I’ve teased the deals in the headline, but there are a lot of AI happenings in PR too. He previously served as the CEO of iSentia for eight years. PR Tech Briefing]. million in November of 2021. What does it do?

Software 78

Software Case Study Technology Tools 78

Onclusive

AUGUST 22, 2017

This “PR scope creep” is partly due to ambition (hopefully) and partly due to the fact that the digital world in which we work is ever-expanding in nature — there’s always something new to learn and experiment with, especially in PR. If you oversee a team of PR strategists, simply give them a hug. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

wiredPRworks

MAY 11, 2021

In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. View the podcast marketing PR press release. About Barbara Rozgonyi CEO, CoryWest Media. Podcast Marketing PR Case Studies video.

Case Study 59

Case Study Study Video How To 59

wiredPRworks

MAY 11, 2021

In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. View the podcast marketing PR press release. About Barbara Rozgonyi CEO, CoryWest Media. Podcast Marketing PR Case Studies video.

Case Study 59

Case Study Study Video How To 59

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. How does PR’s use of gAI compare to marketing?

Survey 144

Survey Software B2B Pitching 144

Deirdre Breakenridge

JANUARY 14, 2019

For years, PR professionals were mostly focused on earned media for the credible third-party endorsement. Once, you were a comms grad just starting out — how has the PR industry changed? Related: Other than social, what new skills must comms students master in order to be competitive? Is PR Right for me? ”

Community 184

Community How To Media Ethics 184

5W PR

JUNE 21, 2021

While plenty of companies see scheduling an interview with journalists as a positive thing for the company, which can mean that they can call it a day, the reality is that the work is just getting started when that interview with the CEO is scheduled. Researching the Journalist. Reviewing Talking Points. Rules and Answers.

Interviews 88

Interviews Company Trends Data 88

Prohibition

AUGUST 19, 2021

We live in a world in which social interaction and social media networks are integral. It is important to remember that what people find when they search for you online and what other people say about you in the press, social media, online forums, profiles, videos, and images have an enormous influence on how they perceive you.

Reputation 118

Reputation Google Crisis Management Engineering 118

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Onward with this month’s PR Tech Sum. click image for higher resolution) 2.

Employee 133

Employee Software Survey Tools 133

5W PR

AUGUST 13, 2021

Although it’s an intimidating role, and plenty of business owners, founders, and CEOs tend to shy away from the spotlight, becoming the face of their own businesses is something that can be beneficial for many companies across a number of industries. Social Media Activity.

Case Study 88

Case Study Social Media Instagram Consumer 88

PRSay

APRIL 19, 2021

There are certainly exceptions to the rule but, in most cases, you want to begin with owned media, which is the cornerstone of your efforts. Without it, you have nothing to share on social media, nothing to amplify with paid and nothing to gain credibility for with earned. I’ll use “ PR metrics ” as an example.

Media 197

Media Newspapers Google Energy 197

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Jason Brown , Founder/Principal, PublicCity PR. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023.

Marketing 187

Marketing Content Marketing Data Social Media 187

Landis PR

JULY 19, 2021

We decided to publish an updated version of this popular blog since it provides valuable information for PR and marketing professionals. This blog originally appeared on the Public Relations Global Network (PRGN) website in May 2019. PR Daily is the go-to site for improving PR skills. Photo courtesy of Unsplash.

Blogging 119

Blogging Case Study Journalism Resources 119

wiredPRworks

MAY 3, 2021

A WIRED PR PRIMER mini-course for podcasters, speakers and event planners. Did you catch my WIRED PR primer course promo in my Podfest Master Class case study ? At the end of the presentation, I offered you free tuition to the WIRED PR PRIMER, a mini-course that sells for $97. WIRED PR PRIMER COURSE CODE.

Course 52

Course Case Study Strategy Energy 52

Onclusive

DECEMBER 19, 2019

This blog was originally published on AdAge.com on November 20, 2019. At the time of the study, people trusted editorial content 30 to 50 percent more than they trusted search engine ads, social media ads, online video ads, mobile ads and banner ads. CEOs, CFOs and CMOs pay for control. How could that be? The answer is control.

Marketing 195

Marketing Advertising Advertising System 195

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. Need help with marketing or PR? We’re more than a proactive partner, we’re an extension of your marketing and PR team. PR is competing with inbox fatigue.

Media Relations 172

Media Relations Media Pitching Survey 172

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. The goal of PR is to promote attention in a short amount of time. Content Factors.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

A company’s sales and marketing teams should consider PR as a lead-generation tool that can work in tandem with business development and paid advertising. PR as a lead generation machine. PR content should be optimized for SEO, complete with thoughtful keyword placement and inbound link accumulation. Earned media boosts SEO.

SEO 125

SEO Case Study Conference Retail 125

Burrelles Fresh Ideas

JANUARY 30, 2024

This post is the first of our new monthly roundup series, where once a month, we’ll identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. Top management has been accessible and available to the media, and Boeing CEO Dave Calhoun met with US senators last week to answer questions.

Ethics 96

Ethics Crisis Transportation Airlines 96

Shift Communications

MARCH 22, 2023

By Reva Seth, Senior Advisor The social values of brands and companies remain top of mind for consumers, customers and cultural influencers. In fact, 70% of consumers believe brands must take a public stand on social and political issues. Alternatively, Patagonia CEO Rose Marcario uses the open letter for advocacy.

Leadership 88

Leadership Community Corporate Consumer 88

Sword and the Script

AUGUST 3, 2021

PR Tech Sum: LexisNexis launches press release service; Talkwalker filters out automated accounts; Forrester released its “Wave” report for consumer intelligence; OnePitch allows you to rate your reporter matches. That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process.

Software 85

Software Case Study Pitching Technology 85

Cision

AUGUST 11, 2016

However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Social Media Today. ” – Andrew Hutchinson, Content Manager, Social Media Today.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

wiredPRworks

APRIL 27, 2021

Barbara Rozgonyi will present a Podcast Marketing PR Master Class case study with strategies for growing podcasts. Podcast Marketing PR Master Class for Podcasters. Creating and Launch Technology and Innovation Audience Growth Monetization and Marketing YouTube and Video Networking and Social.

Strategy 52

Strategy Case Study Marketing Energy 52

PRSay

MARCH 29, 2023

Kwittken said that PR professionals could use AI to predict the reporters who will be interested in their pitches. Then, the generative technology can tell PR practitioners how to make those media pitches more exciting and persuasive. You put those two things together,” he said, “and it’s magical for PR people.”

Pitching 72

Pitching LinkedIn Technology Engineering 72

ImPRessions - Crenshaw Communications

MAY 31, 2017

It was hit with a barrage of social scorn for its glitzy, but tone-deaf, ad featuring Kendall Jenner at a generic social protest. Today, there’s always a smartphone nearby, the outrage machine is ready to get cranking, and the social mob is willing to pile on even before all the facts are known. Know your dealbreakers.

Crisis 180

Crisis Airlines Brand Branding 180

Communications Conversations

APRIL 21, 2020

What if your dream job was to work in PR at Target. In that case, could you create a custom profile pic of you wearing the traditional Target red shirt? But, in many cases, “telling your story” equates to a bunch of gobbledeegook business language that only MBA-level folks can understand. Crazy idea, right?

LinkedIn 179

LinkedIn Local Creativity Pitching 179

PRSay

SEPTEMBER 16, 2020

Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. Set in a “radio show” format, we opened the calls with leading news from VHA’s COVID-19 cases and information from the top. We shared social listening reports from FEMA.

Ethics 202

Ethics Public Affairs Crisis Management Training 202

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. At the same time, the words vendors use have shifted.

Media Relations 147

Media Relations Media Print Software 147

5W PR

MARCH 13, 2019

5WPR CEO and Founder, Ronn Torossian spoke on this subject to two classes at Harvard Business School , Tuesday, by providing his expert analysis on the “United Breaks Guitars” case study. In the case of United Airlines, the company failed miserably at handling this – and other crisis PR issues.”. .

Crisis 84

Crisis Airlines Crisis Communications Case Study 84

5W PR

AUGUST 22, 2022

To do that companies should provide consumers with webinars, case studies, demos, free trials, and social proof. Ronn Torossian is CEO of 5WPR, a leading PR firm. The post Main Stages of a Marketing Funnel appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Marketing 88

Marketing Case Study Study Consumer 88

Communications Conversations

OCTOBER 22, 2014

Conducting a content audit, identifying your content resources (I blogged about that last week). Distributing content online largely revolved around a few key methods–social and email to name two. Sure, not all CEOs are active on LinkedIn. Gary Kelly, CEO of Southwest Airlines was one of them. Developing content.

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

wiredPRworks

MAY 3, 2021

A WIRED PR PRIMER mini-course for podcasters, speakers and event planners. Did you catch my WIRED PR primer course promo in my Podfest Master Class case study ? At the end of the presentation, I offered you free tuition to the WIRED PR PRIMER, a mini-course that sells for $97. WIRED PR PRIMER COURSE CODE.

Course 40

Course Case Study Strategy Energy 40

Melissa Agnes

AUGUST 29, 2014

From The Crisis Intelligence Blog. Does Common Sense On Social Media Come With Age? Melissa Agnes to Conduct Crisis Management Workshop at the GCC Government Social Media Summit in Dubai. Social Media for Healthcare: What’s The Potential? Social Media and the ‘Spiral of Silence’. Enjoy and have an awesome weekend!

Crisis Management 190

Crisis Management Viral Crisis Healthcare 190

Sword and the Script

AUGUST 25, 2020

Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution. Even the simplest of social media posts – the sharing of a neutral but informative news article – would take weeks. The social media marketer didn’t even have access to social media channels.

Marketing 85

Marketing Guidelines Social Media Conference 85