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Top Blogs For PR To Follow

ImPRessions - Crenshaw Communications

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Follow these blogs to increase your PR acumen.

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4 PR Lessons From the Way Popeyes Launched Its Popular New Chicken Sandwich

PRSay

Within days, the sandwich had stirred a fast-food fight with its own hashtag, generated a meme battle and had blogs and news organizations scrambling to post reviews. Communicators can use this same mindset in other scenarios, opting for optimistic new content and lighthearted engagement over a stoic statement or an overly serious apology.

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Regaining Public Trust After a Crisis

5W PR

If you have those components going for you, if that crisis (or maybe “when” is better since with social media it’s almost impossible not to meltdown with something or other) comes, those people who have done business with you are more likely to give you the benefit of the doubt. Start apologizing with a solution tacked on at the end.

Crisis 76
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STOP! Read this before you email that press release!

ReimaginePR

I expected the response to be a resounding yes – as in my mind, scraping an email off of the web, adding it to an untargeted list and blindly blasting a release undermines a publicist’s primary objective: to build and maintain the integrity of relationships with the media and public. If I can hook it up, I will!

Web 120
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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. CRISIS LESSON #6: APOLOGIES MUST BE APOLOGETIC. CRISIS LESSON #1: EVERYTHING YOU BELIEVE IS PRIVATE WILL BE SHARED PUBLICLY.

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Putting it Right: Rebuilding After a PR Crisis

5W PR

You want to be driving those headlines by initiating communication and delivering salient narratives that get traction in the court of public opinion. Offer humanity and warmth, not callous boilerplate “apologies” they’ve heard countless times before. Remember, there are very few “take backs” in communication these days.

Crisis 60
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The Most Epic PR Fails of 2017

Barokas

No brand is safe anymore; it doesn’t matter if you’re a 10-person startup or a billion-dollar corporation, everyone can learn a lesson or two of what not to do in a public relations fiasco. Equifax first learned on July 29 this year that personal data had been exposed, yet it didn’t notify the public until Sept.

Crisis 76