Sword and the Script

NOVEMBER 20, 2018

Some of this advice was good five years ago, and some of it is just terrible nonsense that spams up the web with repetitive muck. In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it. Distribution tends to fall to the wayside for several reasons.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Sword and the Script

DECEMBER 26, 2017

1) How long should a blog post be? The average post today is 1,142 words long but it’s clear that blog posts are getting longer – 41% longer than the typical post three years ago. A Chief Marketer report found the content most effective at moving prospects through the B2B sales funnel are articles and blogs [49%]. (

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

5W PR

APRIL 4, 2017

Whether a hotel is small, inexpensive, luxury, a resort, near a national park, or something else, PR should be a primary concern for any destination. In small communities near a significant tourist attraction, there are built-in approaches that can be shared on websites and social media. PR Benefits. Find What’s Unique.

Hotels 74

Hotels Local Travel Social Media 74

Communications Conversations

OCTOBER 15, 2019

It’s tougher to get the media’s attention that it was five years ago–for lots of reasons (in addition to those listed above). A few ideas that have worked for me recently: Subject lines are everything. The stats back up the claim. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1.

Media Relations 100

Media Relations Pitching Media Report 100

MaccaPR

AUGUST 14, 2017

But if you run a company, whether that be a PR agency or otherwise, might it be smarter to recognize that your “enemies” (aka: competitors) could actually be as valuable as your “friends”? Consider this: For years, our Minneapolis PR agency has puzzled clients by expressing respect for the PR agencies with whom we compete.

Agency 59

Agency Pitching Retail Social Media 59

Sword and the Script

MARCH 5, 2019

By department, the numbers work out like this: Marketing: 35%. While most influencer marketing programs involve money trending hands, influencers are in fact still people, and as any leader knows, you get more from people that like working for you. If you treat it as more than a transaction, the influencers you work with should too.

Survey 60

Survey Trends Marketing B2B 60

ZudePR

JANUARY 21, 2016

I’ll continue… I’ve learnt more in this period than I have in half a working lifetime of successful gainful employment. But the overriding one – and the one that concerns me here in this blog post – is the amount I have read. I’ll only be five minutes.” You Should Read This If.

Digg 104

Digg SEO System Reddit 104

Sword and the Script

MAY 26, 2015

That’s not by accident, and though I’ve managed a half-dozen or so firms in my tenure, including international firms, I tend to favor a smaller shops, that are nimble, highly responsive, provide access to the firm’s leadership and by virtue of being a small business, have some of their own skin in the game. by Frank Strong.

Corporate 60

Corporate Communications Web Creativity 60

Communications Conversations

APRIL 28, 2015

But if I had given a speech it would have been about how fortunate I have been in my career to work under talented people who have given me the opportunity to grow both personally and professionally, and haven’t fired me for tweeting about Taylor Swift too much. What does winning this award mean to you? Well, it was an honor.

Writing 60

Writing Banking Blogging Meeting 60

Sword and the Script

APRIL 25, 2017

Most of these ideas are good substance for blog posts and social media. Certainly, there are more traditional PR methods that could be used – an online press release or even contributed content could work. In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations.

Trade Shows 83

Trade Shows B2B Conference Marketing 83

ZudePR

JUNE 6, 2016

Do deep work – a nd start living a life you're proud of? Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. Five book recommendations. Learn new habits?

Writing 114

Writing Social Media SEO Blogging 114

The Stalwart Blog

APRIL 26, 2020

This show is the sole creation of the Lake Forest Chamber of Commerce and our CEO Mary Visconte who actually thought up this concept when the lockdown took place four or five weeks ago, so we’re very thankful to be on. This show is basically focused on providing a voice to the small business community.

Crisis 78

Crisis Local Facebook Social Media 78

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. But don’t think it’ll ever get you anywhere at work. Your blog is just not working and you’re wondering why. One where the more truthful and honest you are, the more you enjoy your work, the more money you make.

Communications 81

Communications How To Blogging Content Marketing 81

Buzzstream

NOVEMBER 10, 2020

To get an estimate of how many releases they receive daily, I reached out to two journalists that I previously worked with at OK! To get an estimate of how many releases they receive daily, I reached out to two journalists that I previously worked with at OK! Pitches can make or break a PR campaign. It’s as simple as that.

Pitching 164

Pitching Writing Digital PR How To 164

Frederik Vincx

DECEMBER 11, 2015

Better work, happier clients, and more time left to sell to other clients. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). But before we start with practicalities, let’s look at why your team would want to evaluate the way you work. Long form blog posts? The result?

How To 60

How To Software System Employee 60

ZudePR

APRIL 8, 2018

E: Have the time and inclination to read your non-polished work. G: Work to a deadline. When you spend the best part of six months working on a book, without showing a word of it to anyone, you tend to lose a bit of perspective. You can read the first 8,000-word article (chock full of actionable tactics) here. B: Be honest.

Google 101

Google Writing Skype Technology 101

ZudePR

JULY 20, 2016

You’re working for “the man” and wondering what going it alone is like (don’t let your big boss catch you reading this). Striving to be the best I can – at work, family, hobbies (my marathon PB is 2:42 , aged 42) – is important to me. In 2014, a whopping 581,000 businesses started up in the UK. One of them was me, Zude PR.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

NOVEMBER 26, 2016

As with every week, below are three exceptional articles, reports or blog posts, that I’ve vetted and recommend for further reading. In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. in its own ads.”).

Brand 60

Brand Branding Content Marketing Film 60

MaccaPR

OCTOBER 14, 2015

Here are five benefits of doing so: Benefits of Marketing with LinkedIn Pulse. As the president and editor-in-chief of The Huffington Post , she would have been inaccessible five years ago. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

MaccaPR

OCTOBER 5, 2015

Here at MaccaPR, we've blogged about content marketing a number of times (e.g." Here at MaccaPR, we've blogged about content marketing a number of times (e.g." We bring you five steps to navigate the implementation of your very own content marketing strategy. Step 1: Gain Buy-In of Senior Leadership.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Sword and the Script

APRIL 17, 2018

He says he spent the next several years as a small agency partner focused on technology clients and “the redeye from San Jose to Atlanta became my new nightmare.”. By his own assessment he “started out as a young, idealistic creative” with a degree in art history. But it also brought experience. Well, in a word, chaotic.

Marketing 62

Marketing Technology Data System 62

ZudePR

JANUARY 26, 2016

I’m working more and more with graphic design agencies; helping clients sell more online. Underneath each tip, I draw on 19 years’ experience as a PR consultant (four working for a small five-consultant agency, 13 for the world’s biggest, then coming up for two years as a one man band) to give my two-penneth.

How To 65

How To Meeting Creativity Agency 65

Sword and the Script

OCTOBER 31, 2017

This is because they are missing some of the basic essentials you must have to grow the program and demonstrate the benefit to the business. If you’re publishing five times a week, you can easily find space for experimentation. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

The Hoffman Agency

SEPTEMBER 7, 2020

While all three landing pages carry a call to action (contact links) to generate new business leads for the agency, only the Storytelling Training page is primarily focused on our services, in this case remote storytelling workshops. By Jackson Dulzo, Senior Account Executive.

Advertising 36

Advertising Advertising B2B Facebook 36

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Many things are said to make the world go around. Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

NOVEMBER 14, 2017

Marketing has made so many small incremental changes over time – think social, digital and content – that we’ve forgotten to pause and examine the effects. Marketing has evolved substantially – as anyone that works in marketing will attest. That could have been 20 years ago or more. 1) Challenge your marketing beliefs.

Marketing 65

Marketing Content Marketing Insurance Insurance 65

Beyond PR

JUNE 5, 2018

Incorporating proper keywords is going to drive more traffic and help with rankings, something that is especially true when it comes to long tail keywords (phrases or terms with three to five words, or longer). With so much data being created every single second, it is remarkable that PR content gets any traction at all.

Media 40

Media Employee Pitching Data 40

ZudePR

MAY 22, 2018

For the past 20 years, I’ve worked as a journalist then PR consultant; jobs where expressing your thoughts clearly is crucial. If items were not covered there, I repaired to the comprehenesive online The Guardian style guide. If The Guardian failed me, I checked the Oxford Dictionary of English. Reading RESET could change your life.

Writing 95

Writing Google Comparison Government 95

MaccaPR

FEBRUARY 10, 2015

Your teacher today will be America’s #1 Online Brand Strategist, Professor Taylor Swift (Cue: Insane, utterly-abandoned shrieking, evolving into wild explosive screaming and rhythmic chants of, ‘Taylor, We Love You!’) Source: Billboard ). The secret behind those astonishing numbers? The good news?

Social Media 48

Social Media Marketing Media YouTube 48