Sword and the Script

MAY 21, 2019

She left Disney in 2008 to focus on her kids, and when she returned a few years later, her old line of worked dried up with digital formats. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. 1) Why start a business focused on B2B paid social? Those were the glory days.

B2B 79

B2B Social Media Company Marketing 79

Shift Communications

MAY 10, 2022

In our new blog series, we talk what’s working (and not) across key social channels. We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy. Its user base is no match for Facebook or Instagram. Like Facebook, closed captions are a necessary feature.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR.

Blogging 104

Blogging Survey B2B Analysis 104

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. On one hand, it gets dinged for a lack of measurement. That’s the theme for this week’s Unscripted Marketing Links [UML].

Study 138

Study Media Relations Media Measurement 138

Deirdre Breakenridge

APRIL 10, 2017

You imagine having complete control over what clients you work with. But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. Now imagine if you were building PR firm specializing in food clients.

Travel 281

Travel Technology Conference LinkedIn 281

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ).

Social Media 233

Social Media How To Insurance Insurance 233

Communications Conversations

FEBRUARY 21, 2020

So, what does a “typical” day look like for me as an independent consultant and now, adjunct professor? Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. It’s for some social + PR consulting for a health care start-up in town. 10: 17 a.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157

Prohibition

MARCH 10, 2023

It’s estimated that over eight billion videos (the estimated population of humans on planet Earth) are watched on Facebook each day. Facebook video is a fantastic tool for marketers, looking to capture a brand’s story, promote a campaign or showcase a new product in an imaginative and engaging way.

Facebook 62

Facebook Video How To Mobile 62

Sword and the Script

FEBRUARY 2, 2021

This was true of every industry, except PR technology. While every other vertical market was, perhaps, overpromising what their AI whizbang could deliver, the traditional PR software vendors were largely silent. What does that mean? I think it suggests a general lack of R&D among the traditional technology providers in PR.

Software 120

Software Technology Advertising Advertising 120

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B.

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. >>> Looking for a B2B tech PR with expertise and execution?

Technology 122

Technology Publicity Software Print 122

Sword and the Script

DECEMBER 31, 2016

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven years of blogging, and 570+ posts, this struck me as a natural progression. I kept blogging too. 2) PR Salary: What’s a PR Pro Worth in 2016?

Blogging 103

Blogging Content Marketing B2B Social Media 103

Sword and the Script

DECEMBER 24, 2019

It’s something of a readout on the year in PR and marketing. 1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. over the next 12 months.

Marketing 78

Marketing Publicity Survey Study 78

Communications Conversations

DECEMBER 3, 2014

Two Facebook posts in the last week got me thinking: Should I really keep blogging? Does is still make sense for me? First, Geoff Livingston talked about how if he had to do it all over again, and start his social presence from the ground up, he would NOT blog. And, it got me thinking: Should I keep blogging in 2015?

Blogging 144

Blogging Writing Creativity Meeting 144

Sword and the Script

APRIL 4, 2017

Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. This particular survey was a solid read, merits a standalone post and so here are five findings that stood out to me: 1) The top producing channels for B2B leads.

B2B 63

B2B Study Marketing Survey 63

PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach. Why does this matter?

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Sword and the Script

JULY 18, 2017

Why, the business user asked, can I unwrap a new mobile device an intuitively understand how to use it, but the business software I use at work requires several hours or days of training? In B2B tech sectors, it’s been a driving force since the advent of the iPhone and cloud-based software. 1) The media landscape is fractured.

Trends 74

Trends Marketing Software Media 74

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. 1) Breaking Down the Results from the 2018 PR Salary Survey; Are You Earning What you are Worth? The median salary for a PR professional in early 2018 was $95,000, according to an annual salary survey by PR Week. The 2018 JOTW Communications Survey from Frank Strong.

Content Marketing 60

Content Marketing Survey B2B Google 60

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. Finally, the header image was created using DALLE-2.

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

JANUARY 9, 2018

Even the advertisers are aiming for a bigger investment in PR. Here are some things you or PR team should consider doing to extend your investment in PR. Here are some things you or PR team should consider doing to extend your investment in PR. People do not see everything PR is doing, so it’s.

Media 95

Media B2B Groups Conference 95

Rock the Status Quo

JANUARY 13, 2015

Two years ago, LinkedIn hit their tenth anniversary, last year marked Facebook’s tenth and next year will be time for Twitter to celebrate the same thing. Or if they are, it’s transparent promotion that only serves to demonstrate their complete lack of understanding of how social media actually works. Wow , right?

Social Media 100

Social Media Media Facebook B2B 100

Contently - Strategy

SEPTEMBER 10, 2020

In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action. In the early days, it was just blog posts and whitepapers. (Disclosure: LiveIntent is a Contently customer.). So yeah, video and then written content as well.

Brand 71

Brand Branding Marketing Facebook 71

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 90

Social Media Marketing Media Creativity 90

Sword and the Script

AUGUST 16, 2016

PR has an increasingly important role to play in building out media platforms an organization owns – owned media. It’s easy for a consumer to solicit instant opinions friends on Facebook the micro-moment before a purchase. If you need experienced B2B help with PR, content marketing, or social media be sure to check out.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Sword and the Script

JULY 10, 2018

The PR Opportunity for Brands as Publishers Tinker with Journalism. How to Generate Media Referenceable B2B Customers with a Blog. So, I contend, in fact, have proven, over and over , for PR, it’s because of the sorry state of media relations , and not in spite of , that an owned media strategy has become essential.

Media Relations 73

Media Relations Media Content Marketing Corporate 73

Sword and the Script

NOVEMBER 29, 2016

After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. Media Changes mean PR needs Content Marketing. For example, a buyer can solicit instant opinions friends on Facebook the micro-moment before a purchase. PR: The Best Kept Secret in Content Marketing.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Sword and the Script

JANUARY 28, 2017

The revenue doesn’t compare to Facebook but the streams are balanced and the fundamentals stronger. Still, it’s hard to argue with the stock performance of Facebook. A single share of Facebook in May of 2012 cost $40 – today it’s worth $130. A single share of Facebook in May of 2012 cost $40 – today it’s worth $130.

Social Media 60

Social Media LinkedIn Google Media 60

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. There’s a PR tech question in there too! And now, here’s this month’s PR technology summary….

Software 101

Software Analysis Data Tools 101

ZudePR

FEBRUARY 22, 2016

But how does this apply to me? You’re a family business owner wondering how to make sense of social media, blogging, and PR. You own a small-to-medium-sized business and spend a lot of time/effort on social media: mainly Facebook and Twitter. Facts for all seasons. Eureka facts. Mildly interesting, you think.

Social Media 75

Social Media SEO Media Local 75

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. It’s a daunting first task in PR.

Tools 136

Tools Publicity SEO Measurement 136

MaccaPR

DECEMBER 10, 2014

Clint is also co-founder of the Minnesota Search Engine Marketing Association , although his Facebook profile admits he’s actually “plotting world domination.” Here’s an example of what we do, for the industrial side of Red Wing Shoes : it relies on ThinkSEM to help generate B2B leads for its outside sales force across the country.

SEO 98

SEO Interviews Blogging Engineering 98

PR 20/20

OCTOBER 5, 2017

At the latest Cleveland HubSpot User Group (HUG) event , PR 20/20 founder and CEO Paul Roetzer ( @paulroetzer ) led a panel of inbound marketing champions who discussed their role as organizational change agents. Inbound Marketing Can Work In Any Industry. Do you have doubts about the viability of inbound marketing in your industry?

Marketing 45

Marketing Engineering Resources Consumer 45

Sword and the Script

MAY 22, 2018

After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. He’s been an independent consultant since 2006 and helps B2B companies with online marketing. If you’re into the technology marketing scene, chances are you do too – because he’s everywhere.

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

SEPTEMBER 24, 2016

Taking repeatable tasks, mapping them out, streamlining the process and then using software to get part of the work done. Google and Facebook take this to the next level. Taking repeatable tasks, mapping them out, streamlining the process and then using software to get part of the work done. Machine Learning vs. AI.

Marketing 60

Marketing Creativity B2B Ethics 60

Shift Communications

JUNE 22, 2015

Does all of that sharing create any kind of tangible benefit for the site? What does that value mean? We cannot say which is the driver; does excellent content that garners page views in turn drive social media shares? 71), followed by Facebook (r of.65), 71), followed by Facebook (r of.65), R-squared is.61;

Social Media 60

Social Media Media Data LinkedIn 60

Sword and the Script

APRIL 3, 2018

For example, a recent survey found 66% of PR pros say they use media monitoring tools. No Boolean search references were necessary, no was training required, no waiting 24 hours for the system to identify search result – Brand24 just worked and it started working right away. Setting Up Brand24 Searches.

Media 63

Media System Tools Google 63

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. Predictions reflect facts, experience, and often a bit of hope for the future. Even pessimistic predictions are hopeful.

Marketing 99

Marketing Content Marketing Advertising Advertising 99