Onclusive

DECEMBER 16, 2020

Fusion of PR and content marketing Content marketing is a proven way to break through the noise, as long as the content is highly visible. That’s why content marketing needs PR. A new metric, share of search, will build momentum as a way of measuring PR effectiveness and tying PR to market share.

Industry 221

Industry Content Marketing Corporate Analytics 221

Deirdre Breakenridge

OCTOBER 8, 2018

ET the #PRStudChat community will gather for a Twitter chat focused on Digital Media and AI. Our special guest driving the discussion will be Martin Waxman, APR, who leads digital and social media training and workshops. What are some examples of AI done really well in the context of a communications/marketing strategy?

Community 148

Community Big Data Media Resources 148

Cision

SEPTEMBER 1, 2015

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Brad Phillips is the president of Phillips Media Relations , which specializes in media and presentation training. They’re Too Focused on Internal Structure.

Media Training 120

Media Training Media Training Interviews 120

Cision

SEPTEMBER 1, 2015

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. Want to learn more media training tips? They Say Too Much.

Media Training 120

Media Training Media Training Small Business 120

Stuart Bruce

OCTOBER 6, 2016

Given that the report was commissioned by the PRCA it’s hard to know what to make of the finding that 45% of in-house respondents claim the majority of content for digital and social media activity comes from the PR and communications department, although this has dropped from 52%. There is a 31% drop in the use of expert blogs (21%).

Training 119

Training Digital PR Media Training Education 119

PR in High Definition

APRIL 27, 2023

If something isn’t relevant to your offering or market share, don’t weigh in. A company needs to focus on its own product, service and value offering, and not get distracted by hype that isn’t relevant to where they are positioned in the market. Don’t rush a POV Joining conversations is a key part of PR.

Case Study 62

Case Study Media Training Reputation Training 62

Communications Conversations

JANUARY 23, 2018

I know we see eye-to-eye on a lot of current issues and topics in PR, comms and social media marketing. I’ve talked about Natalie on this blog before–recently, in fact. I’ve gotten to know Kevin pretty well over the last three-plus years, and I think he’d be a tremendous person to work for, or with.

Social Media 141

Social Media Media Marketing Leadership 141

Melissa Agnes

SEPTEMBER 16, 2014

Editor’s Note: This is a great blog post that gives you an overview of what you can do, right now, to prevent a crisis. Everyone is using social media for marketing today. Here are three tactics you can employ now that will significantly lower the odds that a social media flub will trigger a public relations crisis.

Social Media 239

Social Media Crisis Training Media 239

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. It should work hand in hand with other content marketing initiatives.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g.

Agency 195

Agency Strategy Communications How To 195

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Thanks to the Ascend Training team for inviting me to present this program! Join us in the training room on Michigan Avenue or online. How blogging fits into a content marketing strategy.

Training 45

Training LinkedIn Marketing Pinterest 45

Shift Communications

JULY 19, 2017

As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. In this five part blog crisis management series, we’ll walk through how we would work with our pretend client, G.W., Media training. Owned media/messaging. Media relations.

Case Study 118

Case Study Crisis Management Crisis Study 118

PR for Anyone

OCTOBER 13, 2022

By using media, social media, influencer marketing, and video, you can establish your expertise and go to the next level of being known! Imagine having the media reach out to you because you are seen as THE go-to expert in the industry. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE.

YouTube 130

YouTube Video Industry How To 130

Waxing UnLyrical

JULY 3, 2013

But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market. And the reason they fail to hit their mark in the open market is that they fail to differentiate themselves from the competition.

Marketing 100

Marketing SEO Writing Engineering 100

wiredPRworks

MAY 6, 2020

Get media training before you go live on radio or video. As a former broadcast journalist, Amy leverages her media insider insights to empower the people and organizations she works to gain top tier exposure in outlets ranging from The Today Show, to The Wall Street Journal, and USA Today. Giveback stories are good. Need ideas?

Pitching 52

Pitching Training Radio Media Training 52

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. lags all other sectors but one (financial).

Conference 80

Conference Healthcare Marketing Crisis 80

PR for Anyone

MARCH 30, 2022

Additionally, you will get the SEO that comes with an online article and that is incredibly valuable in terms of links back to your site and the authority that it builds for your website or blog. So that’s why they call it earned media. So, advertising versus publicity…which one do you think is worth more?

Advertising 130

Advertising Advertising Publicity YouTube 130

Barokas

DECEMBER 5, 2019

Content marketing has taken on new life and meaning. Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. Video is now an integral part of marketing for all businesses. PR people outnumber reporters six to one.

Strategy 78

Strategy Media Storytelling Pinterest 78

PR in High Definition

OCTOBER 27, 2022

Smart phones and social media have transformed the way we ingest our media, and as a society we are increasingly looking to video to keep us informed and entertained – the average person watches 100 minutes of video every day. Be aware of optics.

Film 62

Film Interviews Video Media Training 62

Landis PR

OCTOBER 25, 2021

markets yielded out-of-date information each and every time. Media train and test new spokespersons. Communicate when necessary, with complete and compact information. Create a resource for up-to-date information that’s user-friendly and dated. Today’s Google search of COVID fact sheets for three U.S. Beta test an app.

Healthcare 98

Healthcare Communications Measurement Resources 98

Barokas

APRIL 23, 2020

Farmers markets are bustling, baseball is in full swing and the parks are filled with crowds of people happy to see the sun for the first time in months. If your spokespeople aren’t getting enough interview time with the media right now, take it as an opportunity to refine their skills. Set up a media training 101 or refresher.

Crisis 88

Crisis Product Launch Media Training Interviews 88

Barokas

MARCH 16, 2020

It’s also caused many companies to refocus their PR, marketing and communications plans. Reallocating hours normally spent on media relations and launches to invest time in other high value (but often de-prioritized) activities like media training, messaging refreshes, web site audits and long-term planning. .

Communications 88

Communications Case Study Conference Resources 88

Barokas

JANUARY 9, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, there are a handful of key questions to ask in building your media and communications strategy for 2019. One of the most important parts of ensuring a successful year in marketing and PR, is the relationships and quality of the team dynamic.

Strategy 60

Strategy Media Pinterest Storytelling 60

PR for Anyone

NOVEMBER 4, 2021

On both my website/blog I have a listing of success stories and also at the YouTube Channel and look for the success stories playlist. You’ll see many examples of how people landed in the media. So I want to invite you to head over to my blog at. This week, I want to give you some PR campaign examples.

Examples 130

Examples Pitching YouTube Video 130

PR in High Definition

APRIL 25, 2018

A weak brand can make retaining and attracting talent a difficult task, resulting in high levels of staff turnover, increased marketing and communications costs and an unproductive workforce. So, with that in mind, how can companies start building (or re-building) their employer brand and, of course, how can marketing and PR help?

Brand 75

Brand Branding Employee Exercises 75

PR for Anyone

OCTOBER 14, 2021

If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them? Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. Tell people on social media.

Tools 130

Tools How To Publicity Interviews 130

Critical Mention

MARCH 20, 2019

Salvatore is President of JMS Consulting a strategic communications firm specializing in media training, life and executive coaching. The post How to Conduct Skype and Facebook Live Interviews with the Media appeared first on Critical Mention - Media Monitoring. Until next time! Critical Mention. SCHEDULE A DEMO.

Skype 72

Skype Interviews Facebook How To 72

PRSay

OCTOBER 17, 2018

To them, it’s quantity over quality, like direct marketing. You disagree — if you didn’t, you wouldn’t keep reading these blog posts where I emphasize customization until my fingers get sore. But your boss or client keeps pushing you to bombard many more contacts with generic outreach. If 10 is good, 100 is better, right?

Pitching 179

Pitching Training Media Relations Consumer 179

PR in High Definition

AUGUST 24, 2020

Advertising on just one channel could easily garner the reach of a huge proportion of the population – the only difference is that social media is global, and unlike television adverts, has relatively little regulation compared to its power. It was research for a blog post” I pleaded to deaf ears as they stumbled away laughing hysterically.

Social Media 86

Social Media Media Television Ethics 86

PR for Anyone

NOVEMBER 11, 2021

People often question the difference between public relations and marketing. Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic. Do you have a blog? This week I’m going to talk about publicity and marketing. Community Relations.

Publicity 225

Publicity Marketing YouTube Video 225

PR for Anyone

SEPTEMBER 30, 2022

Watch this short video I did about that: There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. Get creative in your media pitches.

Pitching 130

Pitching Television Trends YouTube 130

PR for Anyone

SEPTEMBER 8, 2022

Here’s a short video on how to use media to land clients: Media is powerful so use it to your advantage! There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you.

Media 130

Media YouTube Video Interviews 130

PR for Anyone

SEPTEMBER 1, 2022

Check out this video on letting Tik Tok be your publicist: It’s really about listening and paying attention to what people are talking about and using that to create newsworthy stories the media will care about. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE.

Pitching 130

Pitching Video YouTube Viral 130

PR for Anyone

AUGUST 4, 2022

There are tons of videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. .” We LOVE to get these and we get them quite frequently because the system works. IF you do it. PR FOR ANYONE.

Publicity 130

Publicity YouTube Advertising Advertising 130

PR for Anyone

JULY 28, 2022

Watch that and then figure out which media outlets you. There are tons of videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. should be pitching to and put your various stories (i.e. PR FOR ANYONE.

Pitching 130

Pitching Media YouTube Interviews 130

PR for Anyone

JUNE 30, 2022

I’ve been covering PR myths for weeks and if you missed the last myth on PR is only for Celebrities, check it out here: And if you want to watch the other, you can check out the videos on YouTube HERE or read the posts on my blog HERE You’ll see why PR doesn’t get you sales but what does, whether or not size matters, and why PR doesn’t (..)

Crisis 130

Crisis YouTube Video Industry 130

Mora Communications

MAY 15, 2017

On Thursday, May 25 th , Ann Convery, creator of Speak Your Business™, will be a featured panelist at the event How to Find and Retain New Customers , presented by American Marketing Association (AMA) Los Angeles. Her media training evolved into Speak Your Business, a company that is out to revolutionize the way business owners communicate.

How To 56

How To System B2C Training 56