Polaris

APRIL 14, 2015

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Yet business blogging is an important part of marketing today. Regular blogging can have a big impact on your business. Here at Polaris our blog targets marketers and business owners. Buyer Personas.

Writing 100

Writing Blogging eBook Google 100

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 1) How long should a blog post be? Today the average blog post is 1151 words. hours to write.”.

Blogging 107

Blogging Survey B2B Analysis 107

PR Fuel

APRIL 28, 2022

Over 90% of marketers say content is a valuable business asset. Meanwhile, nearly 80% of content marketers incorporate press releases into their content marketing strategies. Why write press releases, though? Traditional marketing materials like billboards and flyers can appear in front of any local consumer.

Writing 94

Writing SEO Consumer Crisis 94

Garrett Public Relations

SEPTEMBER 26, 2020

Are you focusing on writing quality content? The post Writing for SEO – How Important Is It For Your Small Business? Or focusing on creating content for SEO purposes? And can you balance both? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Small Business 168

Small Business SEO Writing Publicity 168

PR 20/20

FEBRUARY 3, 2020

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. AI can help.

Blogging 73

Blogging How To Engineering Tools 73

PRSay

MAY 10, 2022

If so, then join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting on May 16. Here’s how one of my clients did it in a recent persuasive-writing workshop: DON’T lead with the features: Use your Tic-Tac-Toe skills to inspire the next generation of data enthusiasts. Get FREE writing tips here.

Case Study 191

Case Study Training Writing Storytelling 191

Contently - Strategy

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. Writing for intent parallels writing for SEO.

Google 144

Google Engineering SEO Writing 144

Sword and the Script

FEBRUARY 18, 2020

Should you put dates on your blog posts and content? In fact, the top result is more than six years old at the time of this writing ( see this screenshot with the markup ). Here are the survey results: Should you or shouldn’t you put a date blog posts when you publish them? The data supporting this point is pretty weak.

Blogging 121

Blogging Survey Google Engineering 121

5W PR

OCTOBER 5, 2020

Newsletter marketing is the practice of companies sending informational emails and other content related to their products or services through an email newsletter to their subscriber list. Journalists used to rave about social media platforms and search engines due to their ability to offer them a lot of exposure to the mass public.

Marketing 88

Marketing Engineering Education Advertising 88

Landis PR

MAY 1, 2023

While new AI resources for PR and marketing professionals are constantly being developed, we’ve compiled a list of those that have caught our attention for their usefulness, creativity, ingenuity, or expertise. language models, AutoGPT can access websites and search engines to gather data and verify its accuracy.

Tools 52

Tools Marketing Writing Resources 52

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! Data drives marketing.

Trends 108

Trends Marketing Mobile YouTube 108

Burrelles Fresh Ideas

JANUARY 2, 2024

The Evolution of SEO: From Keywords to Intent The landscape of search engine optimization (SEO) is continually morphing, reshaping how we interact with the digital world. This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content. The Role of Video Content in SEO Today, 92.3%

SEO 84

SEO Mobile Engineering Ethics 84

Prohibition

MARCH 1, 2024

With the rise of AI-powered search engines, there is now a secret weapon: a research assistant that streamlines results for quick and effective story telling. It is important to recognise that AI is not a magic wand, but a tool that can be used to make writing more efficient, and factually correct. What’s worse? They can all differ.

Engineering 62

Engineering B2C Fashion Trends 62

Buzzstream

JANUARY 22, 2024

Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” Today, Guest posting and guest posting sites continue to climb in popularity.

Analysis 90

Analysis SEO Guidelines Google 90

Critical Mention

SEPTEMBER 24, 2019

Close out 2019’s last quarter with a bang by boosting your marketing practices. It’s no secret that marketing trends are always changing. With that said, it’s best to keep an eye out and make sure your organization is executing marketing practices that will help reach short-term and long-term goals. Produce Content Marketing.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

PR 20/20

JUNE 30, 2022

I may not be an engineer or architect, but like you, I’m pretty familiar with the purpose of a pillar. So as a marketer, why should you care? Well, believe it or not, the characteristics of a constructional pillar are the same when it comes to SEO (search engine optimization). Faster Content Creation. Increased Organic Traffic.

Engineering 80

Engineering SEO Instagram Writing 80

ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy? So, what does this have to do with you?

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Garrett Public Relations

SEPTEMBER 26, 2020

Are you focusing on writing quality content? The post Writing for SEO – How Important Is It For Your Small Business? Or focusing on content for SEO purposes? And can you balance both? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Small Business 78

Small Business SEO Writing Publicity 78

ISEBOX

OCTOBER 4, 2016

People always talk about finding your “angle” when referring to writing. Find the right angle for the personas you’re writing for, and create an article (or multiple articles if you’re distributing to multiple personas) for distribution. It’s also important to write in a tone that is on point with what you’re writing.

Writing 70

Writing SEO Engineering Blogging 70

Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. That’s a blog post for another day. Guest post by Sean McGinnis.

Blogging 111

Blogging SEO Web Google 111

Critical Mention

SEPTEMBER 13, 2019

In this post, we provide organizations with our top digital marketing tips that will help elevate your business marketing strategy. Let’s say your competitors are practicing successful digital communication by providing clean, simple and straightforward marketing collateral. Utilize Video Marketing Strategies.

Marketing 92

Marketing SEO Radio Video 92

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills. The point is: You’ll learn a lot.

Content Marketing 111

Content Marketing Marketing SEO Video 111

Sword and the Script

NOVEMBER 28, 2017

They write quality posts. These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. 1) How long does it take to write a blog post? The average time spent composing a blog post this year was three hours and twenty minutes (3:20).

Study 81

Study B2B Marketing Survey 81

Contently - Strategy

MARCH 22, 2024

SEO content is content optimized for search engines. This applies to all sorts of content, including blogs, videos, podcasts, and content offers like e-books. Use this information to brainstorm for a blog or other content topics. Q: Can SEO content alone guarantee high rankings on search engine results pages?

SEO 52

SEO How To Engineering Mobile 52

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

ISEBOX

OCTOBER 10, 2016

And when it’s true, pull out your Personas and write a version of the release for each persona. The thing about writing multiple releases is to make the tone and angle fit who you’re sending it to. If The Personas Require Different Angles, Write Different Angles. The Well Written Press Release #3: Write for Personas.

Writing 70

Writing Technology SEO Engineering 70

PR 20/20

APRIL 29, 2023

Content production, such as blogging, is an effective way for associations to communicate with members, build authority, increase visibility, and drive traffic to their website. Additionally, as the experts in their field, and creating blog content can help associations like yours establish authority and thought leadership.

Engineering 77

Engineering Google Tools Blogging 77

PR Fuel

AUGUST 26, 2021

Without a content marketing strategy, you could miss a chance to reach customers. It’s not enough to start blogging, though. You can also use press releases to create an omnichannel marketing strategy. For example, you can share your press release on: Your company website blog. Print publications and blogs.

Engineering 105

Engineering SEO Consumer Content Marketing 105

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services.

SEO 98

SEO Interviews Blogging Engineering 98

Buzzstream

JANUARY 9, 2019

Content marketing takes time and effort. And, unfortunately, average tactics such as blogging, keyword-optimized landing pages and the occasional guest post will only get you average results (at best!). Reciprocal marketing in a nutshell. So let’s dive in! This is my personal checklist: 1.

Content Marketing 134

Content Marketing Marketing How To Resources 134

Critical Mention

NOVEMBER 26, 2018

Using an influencer to boost awareness of a product or service has been part of marketing for centuries. In today’s digital age, influencer marketing has evolved tremendously, but its core remains the same. We’ve listed six reasons influencer marketing is critical for your business today: 1. They create fresh content.

Marketing 80

Marketing SEO Advertising Advertising 80

Contently - Strategy

MAY 11, 2024

It generates two types of results for local queries: “organic results,” or the blue links you’re accustomed to seeing on Search Engine Results Pages (SERP); and “local pack,” which showcases top business listings on Google Maps. Businesses seeking to maximize visibility should aim to appear in both.

Local 97

Local SEO Strategy How To 97

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. – elevate your status to the top on search engines and short lists. Get your PR PRIMER now.

Writing 49

Writing How To Engineering Education 49

Cision

JULY 12, 2017

Meta descriptions are the little snippets of words that show up below your page links in search engines. Especially since search engines may automatically pull top image results into any web search, you should take advantage of this opportunity by including descriptive image titles in your photo and image uploads.

Brand 236

Brand Branding Engineering Web 236

Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? Google continuously updates its algorithms to rank blog posts and web pages.

SEO 134

SEO Strategy Google Engineering 134

PR 20/20

DECEMBER 14, 2022

“I s it okay to edit a blog post months or years after it’s been published?”. This is a common question we hear as an inbound marketing agency. In fact, this blog post you’re reading right now will likely become a content edit in a year or two. Content edits are when you edit an existing blog post to keep the content relevant.

SEO 52

SEO Google Engineering eBook 52

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239