Onclusive

JANUARY 7, 2021

Your communications team owns your company’s earned media, which is key to building the trust amongst all of your stakeholders, be it customers, employees or investors. Communications is a major driver of corporate reputation—your biggest brand asset. Other stakeholder relations (investors, analysts, policy makers, society, etc.)

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Communications Corporate Reputation Employee 248

5W PR

AUGUST 23, 2023

Professionals in this field shape and maintain organizational reputations, manage communication strategies, and engage with stakeholders. Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation.

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Publicity Public Affairs Crisis Communications Policies 78

PRSay

SEPTEMBER 10, 2020

Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. But public relations doesn’t have such a provision, which means that practitioners much decide whether or not to help a particular organization build, grow and protect its reputation.

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Ethics Policies Guidelines Employee 135

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Monitoring & Analysis.

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Media Training Crisis Communications Conference Training 397

David PR Group

MAY 26, 2017

I heard yet another online reputation horror story this week as a business struggles to find new talent because online reviews suggest the company is not great place to work. This includes search results which may be the first to publish negative news stories, hate blogs and social media posts that are building viral strength.

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Reputation Policies Web Employee 44

PR in High Definition

NOVEMBER 27, 2018

Google, Facebook, Uber, many of the tech giants have been facing scandals and feeling the ill-effects of a damaged reputation. It’s a good reminder that a great reputation is a company’s most valuable, if intangible, asset and not to underestimate the effect it can have on your business success and bottom line. Reputation is not image.

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Reputation How To Google Employee 48

NewsWhip

DECEMBER 21, 2022

In this blog, analyzing the top brand stories from 2022, we’re going to share the dominant brands, themes and voices driving public engagement. This happened despite the previous CEO having spoken semi-publicly to employees about their fears, as covered by NPR. People often associate good employees with a good brand.

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Brand Branding Policies Local 78

Cision

FEBRUARY 11, 2016

In fact, if you don’t give customers, clients and potential employees a peak at what truly drives your organization, you are losing loyalty, sales and your business’s future thought leaders and valuable role players. The streaming media company first announced its extensive parental leave policy last summer. How can you stand out?

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How To Media Employee Policies 120

Melissa Agnes

APRIL 15, 2014

On the other hand, it was the fault of the employee, the tweeter (yes, that they hired and trusted) but the appropriate actions from here on out can help them salvage their reputation. Your frontline is directly related to your organization’s reputation. Be wise in your selections, policies and choices.

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Airlines Case Study Policies Reputation 243

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. PR strategies are designed to manage the public’s perception and ensure positive association and reputation. It also involves crisis communication to mitigate damage to the company’s reputation. However, public relations has such know-how.

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Publicity Marketing eBook Public Affairs 52

Shift Communications

NOVEMBER 9, 2022

Among them are Meta (at 11,000 employees), Twitter, Salesforce, Stripe and Zendesk. Twitter’s policy-focused, nameless email offers no apology or details. It left the public (and likely Twitter’s remaining employees) wondering about, well, everything. By Sarah Babbitt, VP, Agency Marketing. Salesforce kept it private.

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Employee Twitter Policies Agency 78

PRSay

JULY 14, 2020

But for my team at MediaSource , transparency has been the best policy. From the first week of the lockdowns, I wanted to be sure that my employees knew that the situation was fluid, that we would be assessing things as we went and that their jobs were safe. For MediaSource, this wasn’t much of a change.

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System Community Social Media Employee 157

Melissa Agnes

JUNE 17, 2014

But neither are their executives, who are just as vulnerable to online reputation attacks. Business leaders – especially those very visible in the public and online – are easy targets for disgruntled customers, former employees and ex-business partners, among others, whether on Facebook, Twitter, other popular websites or blogs.

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Wikipedia Reputation Policies Report 210

Barokas

AUGUST 22, 2019

Company culture rests on the values every employee brings with them to the office each day. When your company’s culture, customer service and communications strategy are all aligned – it can help your business maintain a healthy reputation and even lead to brand loyalty. Your employees are your biggest advocates.

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Customer Service Company Strategy Communications 84

PR in High Definition

FEBRUARY 24, 2020

It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. It’s a horrible experience to lead a round of redundancies or close a facility, but it’s possible to do it with kindness, treating employees with respect, as humans.

Leadership 71

Leadership Reputation Employee Hotels 71

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Because in a democracy, public opinion will ultimately shape public policy. Driving Employee Engagement. link] Most organisations have employees.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

David PR Group

MARCH 30, 2017

Having recently written a book about online reputation issues , I spend a lot of time thinking about online risk, and I am increasingly interested in cybersecurity. Online reputation and cybersecurity are both interconnected and of critical importance for most businesses. Do your employees touch private data?

Real Estate 40

Real Estate Automotive Insurance Insurance 40

Landis PR

APRIL 8, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michael Diegelmann, cometis AG. For the original blog, please visit here. Photo courtesy of Pixabay Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes.

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Company Report Government Local 59

Doctor Spin

APRIL 17, 2023

They offer free shipping and returns, a 365-day return policy, and a 24/7 customer service line. Southwest Airlines employees celebrate passenger’s 104th birthday. The company also offers a no-questions-asked return policy, even if the product has been opened and partially used. Nordstrom Press Room. 4 Ormont Blumberg, P.

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Strategy Customer Service Airlines Hotels 52

Sword and the Script

OCTOBER 25, 2022

Heightened customer reputation, improvements to retain customers, reorganizations.”. Importance of companies having a voice on social justice and other policy issues.”. More virtual events, remote employees require different channels of internal communications.”. Blended media. Retention and restructuring. More internal comms.

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Communications Crisis Internal International 124

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. When it comes to reputation, there is little distinction between a real conflict and a perceived one. Otherwise, the client’s reputation is as threatened as that of the agency partner. Op-Ed by Daniel Tisch, APR, FCPRS.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. When it comes to reputation, there is little distinction between a real conflict and a perceived one. Otherwise, the client’s reputation is as threatened as that of the agency partner. Op-Ed by Daniel Tisch, APR, FCPRS.

Journalism 40

Journalism Reputation Ethics Corporate 40

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”.

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Interviews Publicity Technology Social Media 100

Melissa Agnes

SEPTEMBER 16, 2014

Editor’s Note: This is a great blog post that gives you an overview of what you can do, right now, to prevent a crisis. But neglected, they can turn into a full blown reputation crash and even a pretty big hit to the bottom line. Don’t forget newpapers, blogs, chat rooms, and magazines. By Chris Syme. Not necessarily.

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Social Media Crisis Training Media 239

ImPRessions - Crenshaw Communications

MAY 15, 2018

Facebook’s first instinct was to claim it was a victim of Cambridge Analytica’s mistake and to deflect with a series of privacy policy changes. Tesla didn’t issue a statement about the accident until four days later, with a blog post titled “What We Know About Last Week’s Accident.”

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Crisis Privacy Airlines Facebook 136

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

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Crisis How To Crisis Management Crisis Communications 62

Mindful Marketing

JULY 16, 2022

reported that between 2017 and 2021, hundreds of EY employees acted unfairly either by using an ill-gotten answer key for an ethics component of the CPA exam or by cheating on ethics tests required for continuing education. ” ​ Subscribe to Mindful Matters blog. The Security and Exchange Commission (S.E.C.)

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Ethics Pharmaceuticals Corporate Financial 89

MaccaPR

FEBRUARY 19, 2018

No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. But how many are also monitoring what their own employees, franchisees, and managers are posting?

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Instagram Crisis Local Privacy 98

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. It influences opinion, which influences action. It can be very destructive.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

David PR Group

AUGUST 17, 2017

They let her know that they weren’t going to be bullied and that her treatment of not only Delta employees, but the airline’s other customers, was inappropriate. Delta left me unceremoniously stranded in New York City back in April — but that was a topic of a prior blog post. Businesses have rights on social media too.

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Airlines Reputation Customer Service Social Media 54

Shift Communications

AUGUST 4, 2015

Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. These guidelines apply to (COMPANY) employees or contractors who create or contribute to blogs, wikis, social networks, virtual worlds, or any other kind of Social Media.

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Guidelines Social Media Media Privacy 60

PR in High Definition

MARCH 24, 2020

There’s an insurance policy for everything these days – and we mean that literally. However, in our industry, reputations are a bit less tangible – but you can nonetheless take out insurance to cover them! According to a study in 2018, reputation represents as much as 41% of the FTSE 100. Is this ridiculous?

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Insurance Insurance Reputation Policies 73

PR in High Definition

APRIL 23, 2020

There has been incredible development in technology itself, but the reputation of the industry has fluctuated, often to extremes. In 2019, The Best Place to Work Institute revealed that 60% of top 20 companies listed in the annual World’s Best Workplaces list had an active remote working policy. The tide was turning though.

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Government Technology Conference Energy 77

Solo PR Pro

MARCH 29, 2016

Check references – Just as you would with a job candidate, try to get a sense of your prospective subcontractor or partner’s reputation and professional track record. Type of relationship, e.g., employee, independent contractor. Put together a pre-qualification questionnaire to help steer you during this meeting. Project scope.

System 40

System Government Insurance Insurance 40

Flatiron Communications

FEBRUARY 16, 2015

Not too long ago, positive change inevitably occurred following an embarrassing news report of a company behaving badly, e.g., shafting its employees out of their justly earned wages. In a Daily Beast piece that asks “Will big service industry corporations finally be held accountable for the money they cheat from their employees?,”

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Crisis Management Crisis Insurance Insurance 28

Doctor Spin

DECEMBER 15, 2023

It typically includes official announcements, policy changes, organisational updates, and strategic directions. This is the upward flow of information from lower-level employees to the management and leadership teams. This type of communication occurs among employees at the same level within the organisational hierarchy.

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System Employee Meeting Internal 52

Cision

DECEMBER 4, 2017

GitLab, a startup with $25 million in funding, got into a major PR embarrassment when one of its employees accidentally deleted client data from the primary database server. They even published a blog post explaining what happened to the developer responsible for the crisis who became popular as “team-member-1” on social media.

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Crisis Brand Branding How To 271