Doctor Spin

DECEMBER 4, 2023

All human technologies, down to the campfire, are considered mediums. Learn more: Media Logic is Dead, Long Live Media Logic Subscribe and get a free ebook on how to get better PR ideas. Please support my blog by sharing it with other PR- and communication professionals. So, a house is a medium in McLuhan’s interpretation.

Wikipedia 52

Wikipedia eBook Television Newspapers 52

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. While you can keep a pulse on what your target publications are covering, your content marketing team can pick up these themes to amplify potential media coverage with blogs, case studies, eBooks and more.

Strategy 195

Strategy Marketing Measurement eBook 195

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. Learn more: Public Relations vs Marketing Subscribe and get a free ebook on how to get better PR ideas. In public relations, we call this: Investor Relations (IR) ( blog posts ) Not all online traffic is paid for by ads.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Doctor Spin

MARCH 1, 2024

Technology companies. Learn more: Where To Find Public Relations Entry-Level Jobs Subscribe and get a free ebook on how to get better PR ideas. Please support my PR blog by sharing it with other communication professionals. Healthcare organisations. Sports teams and organisations.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

PR 20/20

JANUARY 17, 2023

The funnel model also excludes the impact of evolving technologies as it relates to the buyer journey. These might include: Top visited blog posts or site pages. case studies, ebooks, blog posts). New technologies are allowing marketers to operate like scientists. But let's take a few steps back. billion by 2027.

Strategy 52

Strategy How To Technology B2B 52

Doctor Spin

NOVEMBER 29, 2023

In this blog post, I’ll explore the principles of thought leadership as a PR strategy. Please support my blog by sharing it with other PR- and communication professionals. Learn more: Existentialism for PR Advisers Subscribe and get a free ebook on how to get better PR ideas. What does thought leadership entail?

Leadership 52

Leadership Strategy Wikipedia eBook 52

ImPRessions - Crenshaw Communications

MAY 1, 2018

When it comes to technology, less is often more, and broader trends, insights, or predictions for the future are usually more compelling than technical explanations. Additionally, a byline can often be adapted across other content platforms like the company website, as a blog post, made into a video, a LinkedIn Slideshare, or an ebook.

B2B 147

B2B Leadership Customer Service eBook 147

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. For example, case studies and eBooks are excellent ways to showcase your knowledge. When she’s not writing, you can find her at music festivals, hiking or snowboarding. SCHEDULE A DEMO.

Marketing 75

Marketing eBook Case Study Measurement 75

Doctor Spin

NOVEMBER 16, 2023

Learn more: Types of Bad Thinking Habits Subscribe and get a free ebook on how to get better PR ideas. Learn more: How To Create Knowledge Subscribe and get a free ebook on how to get better PR ideas. It’s a reminder to approach technological innovations cautiously, considering potential negative impacts alongside the benefits.

eBook 52

eBook Analysis System Data 52

Waxing UnLyrical

JUNE 24, 2019

Their motivation is the overall betterment of science and technology. When you offer them an advance on a new technology or you ask them to help share how a company can improve (for example) cybersecurity, they are ready to engage. Blog interviews or contributions. eBook quotes and contributions. Event panel.

Measurement 95

Measurement eBook Tools Survey 95

Doctor Spin

FEBRUARY 22, 2024

Learn more: Public Relations Objectives Subscribe and get a free ebook on how to get better PR ideas. This often happens when there are big launches or significant technological advancements. link] Learn more: What Public Relations Does Subscribe and get a free ebook on how to get better PR ideas.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Waxing UnLyrical

JULY 31, 2013

If social business entails doing what we did before, but using social media and related technologies to do it, then I think we’re all missing a massive opportunity. Social business means so much more to me than a business on Facebook, a business that tweets, maintains a blog, and nurtures an enterprise social network.

eBook 83

eBook Enterprise Case Study Web 83

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. For example, case studies and eBooks are excellent ways to showcase your knowledge. When she’s not writing, you can find her at music festivals, hiking or snowboarding. SCHEDULE A DEMO.

Marketing 68

Marketing eBook Case Study Measurement 68

PR 20/20

OCTOBER 9, 2018

Specifically, I developed relationships with customers through our blog and through social channels that translated into increased sales just because of the relationships we developed. So much of the nonprofit work revolved around relationship building through social channels, user-generated content and blog content.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. For example, case studies and eBooks are excellent ways to showcase your knowledge. When she’s not writing, you can find her at music festivals, hiking or snowboarding. SCHEDULE A DEMO.

Marketing 60

Marketing eBook Case Study Measurement 60

Doctor Spin

NOVEMBER 17, 2023

Techlash —This mental model acknowledges that while technology can provide solutions, it can create anticipated and unanticipated problems. It’s a reminder to approach technological innovations cautiously, considering potential negative impacts alongside the benefits. For questions or PR support, contact me via jerry@spinfactory.com.

How To 52

How To eBook Wikipedia Viral 52

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. CNBC was one of just a few possibilities for business or technology stories in broadcast news. My little Toyota Corolla didn’t quite roll to the intersection. Riff off the placement.

Media Relations 60

Media Relations Media Interviews Pitching 60

Shift Communications

AUGUST 22, 2016

We create generic, one-size-fits-all communications, from eBooks to blogs to social media accounts to press releases, assuming that we have one giant audience who wants our stuff. Vice President, Marketing Technology. Why has this happened? Christopher S.

Analysis 60

Analysis eBook Analytics Study 60

PR 20/20

AUGUST 17, 2017

The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly. Next, get your core marketing technology solutions —automation, CRM, sales, CMS—in place and make certain that sales and marketing are fully aligned. Source: Mathew Sweezey ).

Marketing 49

Marketing eBook Case Study Comparison 49

Public Relations Sydney

JANUARY 12, 2015

How to pitch as a guest blogger Blogging is a powerful tool for communicating your business’ stories. Blogging is an efficient and cost effective way to publish content, allowing you to take control of the content. Quality counts The key to a successful guest blog post is the quality, creativity and originality of the content.

Pitching 40

Pitching How To eBook Blogging 40

Mindful Marketing

DECEMBER 17, 2015

Her technology and business articles have appeared in the New York Times, Information Week , and Computerworld and she has written advertorials for Fortune and Forbes on technology subjects. She blogs on public relations and marketing leadership issues for Fast Company. What is one technology you cannot live without?

Communications 50

Communications Marketing Internal International 50

The Resolution Blog

JANUARY 8, 2018

When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Don’t just report, evaluate We’ve teamed up with PR evaluation expert and founder of Experienced Media Analysts, Steph Bridgeman to launch a new eBook; #PRMeasurent : How to take it to the next level.

Tools 136

Tools Publicity SEO Measurement 136

Shift Communications

JANUARY 25, 2016

This was when Sheridan and his business partners decided to start a business blog where they would become a resource for customers and potential customers. They started off with a very direct application of “listen to the customer,” and answered customer questions in-depth on the blog.

Content Marketing 60

Content Marketing System Google Data 60

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break. Download our latest eBook!

Technology 115

Technology Big Data Video Data 115

Doctor Spin

DECEMBER 20, 2023

Think about it for a second: In this blog post, I’ve given you an overview of what’s been said elsewhere on this topic. Learn more: The Formula for Personal Branding Subscribe and get a free ebook on how to get better PR ideas. Please support my blog by sharing it with other PR- and communication professionals.

Brand 52

Brand Branding eBook Resources 52

Sword and the Script

JUNE 6, 2017

Cutting my teeth in the B2B high technology agency environment was so beneficial on many fronts. Also, when an agency team sends a draft of an eBook to review several hours prior to the call, strong in-house marketers review it, make notes, and come prepared. One publication or blog you read regularly is: MarketingProfs.

Agency 60

Agency Corporate Interviews eBook 60

Doctor Spin

NOVEMBER 22, 2023

Learn more: The Anatomy of Attention Subscribe and get a free ebook on how to get better PR ideas. Please support my blog by sharing it with other PR- and communication professionals. Read also: Digital-First is the Way Subscribe and get a free ebook on how to get better PR ideas. Stone Age, Bronze Age, Iron Age).

eBook 52

eBook Groups Biotechnology Resources 52

Doctor Spin

DECEMBER 7, 2023

Learn more: 10 Types of Intelligences: Howard Gardner’s Theory Subscribe and get a free ebook on how to get better PR ideas. Please support my blog by sharing it with other PR- and communication professionals. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. 6 Silfwer, J.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Doctor Spin

DECEMBER 4, 2023

In this blog post, social media logic refers to the media effects that social media platforms have on communication and content dissemination. A basic principle is that media, information technologies, and communication formats can affect events and social activities.“ Source: Writing Technologies eJournal 2 Dijck, J., & Poell, T.

Social Media 52

Social Media Media eBook Technology 52

Waxing UnLyrical

MARCH 11, 2015

The image below is a screenshot of Facebook Analytics from my blog’s Facebook Page: You can see that some posts are more popular than others, some were clicked-through more than others, but it’s all empty calories. . “The biggest challenge in measurement overall is the allure of measuring what’s easy.”

Measurement 40

Measurement How To Analytics Customer Service 40

Cision

JUNE 2, 2017

Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? In the blogging space HubSpot, Buffer, and Kissmetrics all do great work. The questions to ask include: Do they capture leads via email with pop-ups?

How To 198

How To Real Estate Web Case Study 198

PR 20/20

NOVEMBER 29, 2022

The evaluation phase gathers intelligence into historical performance, technology infrastructure, success potential, marketing assets, competitors, industry trends, and resources. Goals should be realistic and achievable based on your company's talent, technology, budgets, and potential for success. Content (ebooks, white papers).

Marketing 52

Marketing Analytics eBook System 52

Sword and the Script

SEPTEMBER 10, 2020

According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Spiceworks was acquired by Ziff Davis, a publisher of technology publications including Mashable, PC Magazine, MarTech Advisor and HR Technologist. It works too.

B2B 113

B2B Consumer Marketing Survey 113

Doctor Spin

NOVEMBER 5, 2023

In crude terms, gatekeepers had the power to sort messages but lacked the technology to send signals at points in time determined by receivers individually. Please support my blog by sharing it with other PR- and communication professionals. The marvel of algorithms is, contrary to popular belief, not their ability to sort signals.

Wikipedia 52

Wikipedia eBook Advertising Advertising 52

PR 20/20

JUNE 19, 2018

The most important aspect to tracking your campaign performance is becoming an expert in the technologies you use to monitor said performance. In addition, you must know what other technologies exist to supplement your current systems and fill any holes they may have. Step 4: Configure Your Tracking and Reporting Technologies.

How To 81

How To Marketing Analytics Data 81

Sword and the Script

DECEMBER 28, 2022

34% said ebooks. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. The average blog post was 1,376 words in 2022. The average blog post was 1,376 words in length this year. 66% said conferences (including virtual). to approximately $5.5

B2B 122

B2B Marketing Survey Software 122

Sword and the Script

JULY 19, 2022

If you are not a subscriber please do so by email to either the weekly blog or the monthly newsletter (the newest drops this week). 34% said ebooks. If you have a B2B survey or study, you’ve recently completed, feel free to send me a link to a press release or blog post about it. B2B prospects want published pricing.

B2B 89

B2B Report Survey Marketing 89