Sword and the Script

DECEMBER 3, 2019

Talkwalker has introduced a new feature it’s calling Customer Data +. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. 5) Picks from the PR tech vendor news blogs. Here are a few picks from the vendor blogs with a read.

Data 87

Data Enterprise Survey Instagram 87

Cision

MARCH 13, 2017

For example, you can achieve higher visibility via Google’s Rich Cards and Rich Snippets, (even without having a very high ranking in organic results): Source: Google Webmaster Central Blog. Social media has always been recognized as a strong customer service facilitator. Bank on Social for SEO & PR.

SEO 229

SEO Social Media Tools Google 229

Rock the Status Quo

JANUARY 22, 2015

Credible news sources – media – first, along with editorial by influencers and relevant ezines and blog post aggregators. and credibility around the company, it’s products and services. Take a fresh look at your blog. If you don’t have a blog, start one now and post AT LEAST twice a week.

Agency 100

Agency Survey Customer Service Engineering 100

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Customer acquisition in B2B categories like enterprise software or corporate accounting can be a slow process, in part due to steepness of the customer education curve. They want excellent customer service, corporate transparency and responsibility, even cultural relevance. Nerds, after all, have become cool.

B2C 120

B2C B2B Software Consumer 120

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions.

Conference 59

Conference Marketing Analytics Case Study 59

Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer. Out of respect, yesterday, I did not publish. But I did watch, listen and read. My instinct?

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Stephen Waddington

JULY 10, 2017

This isn’t purely the domain of private enterprise. Increasingly our public services, from swimming pools to transportation, are driven by profit rather than public service. Every aspect of an organisation is becoming social, from customer service to marketing; and from product development to sales.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Sword and the Script

NOVEMBER 5, 2019

Talkwalker has introduced a new feature it’s calling Customer Data +. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. 10) Picks from the PR tech vendor blogs. This isn’t a blog post, but perhaps it should be. What sort of data?

Internal 63

Internal International Data Media 63

Shift Communications

JUNE 20, 2018

A pipeline CRM should not be confused with the heavy duty enterprise CRMs including Microsoft Dynamics, Salesforce.com, and Sugar CRM. Having built-in marketing automation, a mobile app to make operation easier and portable, and induction of improved visuals lets a CRM tool admirably handle customer services and marketing.

Software 76

Software Tools Data Technology 76

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions.

Conference 40

Conference Marketing Analytics Case Study 40

PR 20/20

AUGUST 22, 2017

Why do we need a blog? For instance: Legal fears the company blog will violate copyright laws. Sales is unsure of handing over its customer database for email marketing campaigns. Blog visitors might leave a nasty comment. Customers might post a negative review. What is the ROI of social? What if we get sued?

Marketing 87

Marketing Resources Technology Internal 87

Barokas

FEBRUARY 5, 2019

Unless you are at a large enterprise, your marketing team is likely comprised of marketing generalists, with perhaps one or two content experts. Though content typically falls to the marketing team, it is useful across HR, investor relations, customer service and more. The first is the obvious resource strain.

How To 60

How To Marketing Resources Journalism 60

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Let’s not post new blog content 4x a month if that frequency isn’t working anymore. Independent news channels, blogs and podcasts will rise in readership/listenership. How has it changed?

Marketing 187

Marketing Content Marketing Data Social Media 187

Beyond PR

SEPTEMBER 8, 2016

This comes on the heels of CMI’s recent conversations with global enterprise marketers. Something I’ve been reflecting on a lot lately in taking over both Cision and PR Newswire’s blogs is the need for content marketers to stop and do a gut check — and a persona check, analytics check, etc. Take a second to slow down.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Sword and the Script

OCTOBER 11, 2016

However, the study takes it further: customers with a positive interaction – a response – are 44% more likely to share their experience and 30% more likely to recommend a brand. This is all the more reason to believe good customer service is good marketing. And don’t miss a post: subscribe to this blog by email here.

Social Media 60

Social Media Study Media Survey 60

NewsWhip

JUNE 10, 2021

Reputation risk vs. enterprise risk | Jump to text. It comes down to every customer service interaction. Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? Benefits of a framework for managing risk & examples | Jump to text. Planning for failure | Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Beyond PR

MARCH 30, 2018

In a recent column on PRWeek , Ivan Ristic of Diffusion suggested that while AI might be good for data mining keywords across blogs and online publications to find trends for clients, it still won’t replace relationships that make the industry go-round. “A A bot can’t lay claim to emotional intelligence, a cornerstone of all PR work.

Publicity 85

Publicity Training Technology Data 85

PR 20/20

SEPTEMBER 17, 2019

Enterprise and workplace. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics. In case you missed #INBOUND19, check out the recap on our blog. Experiential storytelling. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

Katie Paine's Measurement Blog

MARCH 9, 2023

Unless you pay for a professional account which will differentiate between URLs, it will also tell you that a story in an obscure food blog a www. Most services use Nielsen or ComScore to report viewers, but got help you if you have data from both because their numbers can vary dramatically. Then there’s broadcast. They do not.

Measurement 52

Measurement How To System Comparison 52

PR Conversations

NOVEMBER 5, 2014

In fact, they are practised by some major corporations—selling everything from enterprise software for collaboration to video conferencing, from strategy consulting to office furniture. Image from blog post: Cast this Magic Spell for Crystal Clear Internal Comms Copy. ” We need to shed some light on employee communications.

Employee 103

Employee Communications Internal International 103

PR 20/20

JULY 31, 2018

Then, we secured a big win: Someone in Africa saw an article that we posted on our blog, contacted our sales person for that region, and mentioned the blog. The only way they were affiliated with the company was through the blog. We needed buy in from engineering, product management and customer service.

Marketing 42

Marketing Leadership Engineering Education 42

Communications Conversations

MAY 1, 2015

I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. Jack believes in the power of social media – to connect people inside our company and our enterprise with each other. Has that been successful so far, in your eyes? .

Social Media 60

Social Media Media Twitter Insurance 60

Journalistics

MARCH 24, 2015

Thiscan be as simple as listening to what they have to say on social media and in the comments section of your blog, and responding to their questions and comments with a genuine response. Here are a couple of goals to consider: Why do you want to communicate with customers? What’s a digital content strategy? Content marketing?

Strategy 72

Strategy How To Measurement Analytics 72