Cision

MAY 18, 2015

Influencer detection and customer relationship management. According to Forrester analyst Allison Smith (who is one of the foremost writers about enterprise-level social listening), customers expect social media listening tools to be the Swiss Army knives of social software – performing all of these functions competently.

Customer Service 120

Customer Service Social Media Analysis Data 120

Reputation Us

APRIL 12, 2023

According to the USB report, “We see strong interest from enterprises to integrate conservational AI into their existing ecosystem. The same goes for your customer service and sale departments. As a result, we believe conversational AI’s share in the broader AI’s addressable market can climb to 20% by 2025 (USD 18–20bn).”

Reputation 78

Reputation Financial Training Enterprise 78

Cision

MARCH 7, 2016

With the hub-and-spoke model, enterprise businesses can better visualize how to effectively distribute content and messaging to their different audiences. Enterprise businesses that implement the hub-and-spoke model will also be protected from any changes the third-party platforms make, whether it be organic reach or algorithms.

How To 120

How To Enterprise Social Media Customer Service 120

Stephen Waddington

SEPTEMBER 5, 2018

It’s a nascent market but one that has grown sufficiently large to attract the attention of enterprise analyst and research company Forrester. Its latest report The Forrester Wave: Social Listening Platforms, Q3 2018 examines the ten largest providers of social listening platforms. unsplash-logo Rahul Chakraborty.

Web 68

Web Social Media Tools Enterprise 68

Sword and the Script

JULY 30, 2019

Not any more than, a CRM database is customer service. Enterprise search is not knowledge management. Marketing technology (martech) is not marketing. Or consider these comparisons: Graphic design software is not creativity. A press release is not public relations. A spreadsheet is not accounting. An oven is not cooking.

Marketing 103

Marketing Comparison Enterprise Technology 103

Cision

MAY 3, 2016

Keep an eye on your branded mention volume because it often correlates with customer service questions. Larger enterprise companies will likely measure this daily, while smaller nonprofits may choose a weekly time frame.

Brand 120

Brand Branding Software Nonprofit 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. Everyone loves a story of customer service that goes above and beyond.

B2B 120

B2B Customer Service Software Technology 120

PR 20/20

JUNE 6, 2023

The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Stephen Waddington

JANUARY 15, 2020

Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. Workplace, launched as a commercial product in 2016, applies all the learnings from the consumer product to a private enterprise environment.

Storytelling 78

Storytelling Internal International Social Media 78

Sword and the Script

AUGUST 4, 2020

“We are leveraging sophisticated technology and our amazingly dedicated curation team to set up processes that ensure that customers are always seeing the most current, accurate data,” according to the company’s CTO Vishal Padhy in the product announcement.

Media Relations 147

Media Relations Media Print Measurement 147

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

But for business customers, the stakes are higher, and the products more expensive, so they need real answers and information. An enterprise software provider is better off posting inspiration for managers, practical advice, or stories about fostering innovation than hard-selling their product. Cultivate media and influencers.

B2B 170

B2B Social Media Media Education 170

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Customer acquisition in B2B categories like enterprise software or corporate accounting can be a slow process, in part due to steepness of the customer education curve. They want excellent customer service, corporate transparency and responsibility, even cultural relevance. Nerds, after all, have become cool.

B2C 120

B2C B2B Software Consumer 120

Sword and the Script

DECEMBER 3, 2019

Talkwalker has introduced a new feature it’s calling Customer Data +. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. IT professionals play the most impactful role in the enterprise purchase process.”. See item #1 here for more.

Data 87

Data Enterprise Survey Instagram 87

Beyond PR

MAY 18, 2016

PR Newswire has seen firsthand how this investment in people pays off, as we were honored during last week’s Marketing Nation Summit with the 2016 Marketo Revvie Award for Marketing Team of the Year, Enterprise. To offer an experience that will keep your audience coming back, your team must rethink the way you bring your message to market.

Marketing 75

Marketing Enterprise Customer Service Technology 75

PR 20/20

SEPTEMBER 5, 2018

The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. You’ll learn what’s possible now, and in the near future, through the eyes of the marketers, analysts and AI experts who are leading the way. Who Should Attend?

Conference 59

Conference Marketing Analytics Case Study 59

Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer. Out of respect, yesterday, I did not publish. But I did watch, listen and read. My instinct?

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Cision

MARCH 28, 2016

Enterprise businesses are going through a digital transformation and executives are demanding measurable returns. The cross-functional contribution of ideas should come from sales, customer service, research, product development and any other departments. Traditional marketing functions are no longer set up to win.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

Barokas

FEBRUARY 5, 2019

Unless you are at a large enterprise, your marketing team is likely comprised of marketing generalists, with perhaps one or two content experts. Though content typically falls to the marketing team, it is useful across HR, investor relations, customer service and more. The first is the obvious resource strain.

How To 60

How To Marketing Resources Journalism 60

PR 20/20

SEPTEMBER 5, 2018

The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. You’ll learn what’s possible now, and in the near future, through the eyes of the marketers, analysts and AI experts who are leading the way. Who Should Attend?

Conference 40

Conference Marketing Analytics Case Study 40

Shift Communications

JUNE 20, 2018

A pipeline CRM should not be confused with the heavy duty enterprise CRMs including Microsoft Dynamics, Salesforce.com, and Sugar CRM. Having built-in marketing automation, a mobile app to make operation easier and portable, and induction of improved visuals lets a CRM tool admirably handle customer services and marketing.

Software 76

Software Data Tools Technology 76

Beyond PR

SEPTEMBER 12, 2016

For instance, many companies with large customer bases struggle with quality customer service because there is simply too much volume. A brand management program can help monitor client interactions and find specific pain points in the current customer service process.

Reputation 40

Reputation Measurement Brand Branding 40

Solo PR Pro

AUGUST 2, 2016

With social, businesses got away from making sure they had good processes in place in favor of customer service. The problem is in order to provide quality customer service you must deliver on what you promised. Makasha Dorsey: From what I am seeing, I’d say internal communications processes.

Industry 40

Industry Trends Customer Service Internal 40

Solo PR Pro

AUGUST 2, 2016

With social, businesses got away from making sure they had good processes in place in favor of customer service. The problem is in order to provide quality customer service you must deliver on what you promised. Makasha Dorsey: From what I am seeing, I’d say internal communications processes.

Industry 40

Industry Trends Customer Service Internal 40

NewsWhip

JUNE 10, 2021

Reputation risk vs. enterprise risk | Jump to text. It comes down to every customer service interaction. Ben: Belinda Smith from McDonald’s asks, “How is reputation risk incorporated into enterprise risk management?” Benefits of a framework for managing risk & examples | Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

NOVEMBER 5, 2019

Talkwalker has introduced a new feature it’s calling Customer Data +. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. What sort of data? Why would you do this?

Internal 63

Internal International Data Media 63

Beyond PR

SEPTEMBER 8, 2016

This comes on the heels of CMI’s recent conversations with global enterprise marketers. Although it’s good to focus on content for your funnel, if 40% of your business is coming from current customers, why aren’t you creating 40% of content for those customers? It must involve marketing, sales and customer service teams.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Beyond PR

JUNE 1, 2016

Other team members started in roles varying from chemical engineering to customer service. And after learning so much from this year’s #MKTGnation Champions, it was an honor to find out PR Newswire was named a Revvie champion as Marketing Team of the Year, Enterprise. We even have a former sommelier!

Marketing 40

Marketing Chemicals Analytics Data 40

Katie Paine's Measurement Blog

MARCH 9, 2023

Chances are you need data in specific buckets – i.e. corporate, product, customer service etc. Some are designed around vertical markets, some are designed for large enterprises and most do a few things well, and the rest of the promises you can chalk up to good website copy. They do not.

Measurement 52

Measurement How To Comparison System 52

PR 20/20

AUGUST 22, 2017

Once again, executive level–who might not be as accustomed to responding to criticism as, say, customer service–are likely to be thrown by negativity. Because it’s an internal enterprise social platform, it can be viewed as a sandbox for appropriate online behavior and the benefits of social as a business tool.

Marketing 87

Marketing Resources Technology Internal 87

PR 20/20

SEPTEMBER 17, 2019

Enterprise and workplace. This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

Critical Mention

APRIL 26, 2017

It’s all about customer service. Ask the right questions.listen.and engage your customers. The overwhelming choice was to add videoboard systems. We listened to the fans and purchased the boards for the upcoming season and it changed the atmosphere and marketing elements dramatically.

Sports 60

Sports Internal International Enterprise 60

PR Conversations

NOVEMBER 5, 2014

In fact, they are practised by some major corporations—selling everything from enterprise software for collaboration to video conferencing, from strategy consulting to office furniture. Crucially, these fake revelations and unsupported claims are not the preserve of seedy and friendless men and women.

Employee 103

Employee Communications Internal International 103

Communications Conversations

MAY 1, 2015

I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. Jack believes in the power of social media – to connect people inside our company and our enterprise with each other.

Social Media 60

Social Media Media Twitter Insurance 60

Masters in Communications

APRIL 22, 2019

Marketing's unifying factor, however, is its a flexible enterprise that lends itself to application across practically any industry. The most successful organizations appreciate post-sales marketing and develop specific plans to help ensure customer retention and repeat business. Initiatives such as: Customer service and tech support.

Communications 40

Communications Marketing Advertising Advertising 40

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. But then you also have customer service and customer experience teams that are focused on when someone just has a bad, or a good, customer experience and how you react to that.

Media 202

Media Storytelling Technology Data 202

Cision

MARCH 13, 2017

Social media has always been recognized as a strong customer service facilitator. Here’s a great example of how customer complaints and feedback can be converted into marketing: “Apple responds to people’s tweets with entire commercials” – via Mashable. Bank on Social for SEO & PR.

SEO 229

SEO Social Media Tools Google 229

Cision

DECEMBER 27, 2017

I’m sure you’ve all heard how smaller companies can be nimbler and more flexible than their enterprise counterparts (and competitors), but I want to get a bit more concrete than that. Some products, industries, and especially customer service approaches are highly susceptible to diseconomies of scale.

Marketing 180

Marketing Skype Customer Service Brand 180