Cision

JULY 21, 2015

With visual content becoming a necessity in marketing strategies, including Instagram in brand’s social media strategy should be a no-brainer. More than a quarter of adults use Instagram in their daily lives. So why do so few brands have an account? Why haven’t more brands made use of Instagram?

Instagram 120

Instagram Brand Branding Social Media 120

wiredPRworks

MARCH 10, 2022

Along the way, we’ve collaborated on a variety of projects, met up for all kinds of drinks, and kept with a kind of synergetic sisterhood that only writers and creatives understand. By refusing to be bland and boring, Beth’s experience proves that amazing results come from being creative and having fun. How did they meet?

Creativity 98

Creativity Communications Instagram Interviews 98

NewsWhip

MARCH 24, 2022

He’s back again this year, but this time around that famous mustache has led to some big deals with brands off the court. The decision has since transformed athletes from all collegiate sports into influencers for big and small brands alike, and for the first time ever March Madness is part of that mix. .

Brand 148

Brand Branding Instagram Sports 148

NewsWhip

JULY 18, 2023

This has sparked Barbiemania, causing many brands from various industries to jump on the trend and collaborate with the beloved doll. Among these posts, the Instagram announcement emerged as the frontrunner, garnering an impressive total of 235.7K+ engagements.

Brand 78

Brand Branding Instagram Social Media 78

Barokas

MARCH 23, 2018

As an aspiring social media influencer, I recently found myself in a heated debate about everyone’s favorite time suck, Instagram. Rather, my opponent in this debate didn’t understand the value of Instagram for a B2B company, and while I understood her rationale, I didn’t agree with her conclusion. General Electric, 334k followers.

Instagram 128

Instagram B2B Company Creativity 128

5W PR

MAY 2, 2023

Instagram Instagram is a great platform for companies to showcase their products or services visually. Sponsored posts, stories, and ads can all be created on Instagram. With a large user base, Instagram is a valuable platform for companies advertising on social media.

Advertising 97

Advertising Advertising Social Media Reddit 97

5W PR

SEPTEMBER 27, 2023

Influencer partnerships have become a valuable marketing tool for brands. They help brands connect with their target audience in an authentic and engaging way. Skincare brands, in particular, benefit from influencer collaborations. This helps them build brand awareness, credibility, and loyalty among consumers.

Brand 78

Brand Branding How To Analytics 78

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. The main goal of social media marketing is to generate a dedicated audience for your brand. Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement.

Social Media 323

Social Media B2B Media Video 323

Cision

JULY 27, 2015

“In an effort to cut through the noise that will come with Instagram’s new advertising push, brands need to adopt a more strategic approach to their investment in social media. There’s no explanation on how to use Instagram for promoting a business.” Instagram is impressive. Optimize your hashtags.

Instagram 120

Instagram Mobile Social Media Writing 120

Deirdre Breakenridge

OCTOBER 30, 2017

Jeff Bezos said that your brand is what people say about you when you’re not in the room. The first step in boosting your brand is understanding what’s currently out there. I wrote a blog post about how to perform a quick digital audit on yourself, you can find it here. Instagram is a similar, but a different beast to tackle.

Brand 229

Brand Branding Pinterest Instagram 229

Communications Conversations

AUGUST 17, 2017

A few weeks ago, I shared a post featuring 10 local Minneapolis influencers I’d be connecting with if I were a Minnesota-based brand. Why they would make great brand ambassadors : Fast Horse counts Harris and Gardner of the creative firm Bodega Ltd. So, I thought I’d share a few of those folks with you today.

Instagram 114

Instagram Fashion Local Sports 114

5W PR

JULY 18, 2023

That includes beverage brands. With a well-crafted digital strategy, beverage companies can effectively engage with their target audience, increase brand awareness, and drive sales. Brand identity Before diving into digital marketing, it’s crucial to establish a clear brand identity.

Brand 78

Brand Branding Engineering Analytics 78

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. For brands, different audiences across all social media platforms.

Social Media 118

Social Media Video Marketing Media 118

NewsWhip

MARCH 8, 2022

We’re used to auto brands captivating us through our TV screens, showcasing just how adventurous, practical, or seductive a car can make us feel, but in this digital age they’re learning that connecting with consumers is going to take more than just a flashy commercial. View this post on Instagram A post shared by BMW (@bmw).

Social Media 148

Social Media Publicity Instagram Media 148

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Let’s not even start talking about more traditional online sources like blogs, news sites, and forums. Imagine: a brand like Starbucks averages over 63,000 daily mentions!

Training 399

Training Video Analysis Data 399

PRSay

MAY 10, 2018

As the old-school press release takes its last gasping breath, these “real” people are being handed the torch as the new spokespeople for brands. Seems the going rate is around $400 to $500 for a brand campaign whose deliverables are a blog post and accompanying social shares. Guidelines plus creative freedom.

Brand 128

Brand Branding Guidelines Creativity 128

The Proactive Report

DECEMBER 2, 2022

Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. That applies to everything from your branding look and feel, all the way to seemingly insignificant things like an image that accompanies a blog post.

Trends 147

Trends Instagram Creativity Small Business 147

PR in High Definition

AUGUST 29, 2014

I wouldn’t go as far as saying that yet, but Hyperlapse is a great new tool for brands to engage online. In case you’ve been on holiday or not spotted the news, Instagram has just launched a new standalone app called Hyperlapse. The post Hyperlapse – A new digital creative toy for PRs appeared first on Firefly Communications.

Creativity 105

Creativity Instagram Tools Blogging 105

Beyond PR

OCTOBER 24, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Brand identity also gets lost when you focus too much on data.

Creativity 70

Creativity Marketing Media Analytics 70

Communications Conversations

JULY 29, 2015

Instagram is arguable THE platform for brands right now. According to a SocialBakers survey, Instagram is CRUSHING Twitter in terms of engagement. You’re seeing brands like Nike, Starbucks and Adidas with MASSIVE communities on Instagram. Nordstrom uses rooftop Instagram installation to promote sale.

Instagram 60

Instagram Brand Branding Creativity 60

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Owned Media & Content Strategy. PR Reporting.

Training 370

Training Media Training Reputation Crisis Communications 370

Contently - Strategy

FEBRUARY 22, 2023

Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Video is now the main way people consume content online. Incentivize them with gift cards and other rewards.

Video 132

Video Strategy Marketing Instagram 132

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

5W PR

MARCH 10, 2023

Non-alcoholic beverage brands may think they face a challenge during holidays such as St. However, with “sober curiosity” on the rise among many consumers, there are still methods for successful beverage marketing for these brands during this time. Non-alcoholic beverage brands can harness the spirit of St.

Marketing 88

Marketing Pinterest Consumer Creativity 88

Prohibition

AUGUST 3, 2023

From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online. Instagram ‘video’ is now almost completely reel content, video captured in a vertical format.

Video 118

Video Social Media Media YouTube 118

5W PR

JANUARY 22, 2024

Platforms like Facebook, Instagram, and LinkedIn offer sophisticated targeting option͏s, al͏lowing advertisers to reach their ideal audience with precision. Customization and creativity Advertisers have the flexibility to create highly customized and creative ad content.

Advertising 78

Advertising Advertising Exercises Measurement 78

Prohibition

DECEMBER 12, 2023

From streamlining design processes and making faster copy changes, to generating compelling written work such as blogs and press releases, and even Instagram captions. In this blog, we’ll explore how you can use AI to supercharge your content strategy. Don’t neglect brand guidelines. Don’ts: Don’t solely rely on AI.

Guidelines 62

Guidelines B2C Tools Creativity 62

5W PR

SEPTEMBER 8, 2023

TikTok is a platform in social media marketing that provides brands with the chance to connect with a younger audience through short-form video content. These text-based posts, although simple, can be integrated strategically into marketing strategies to enhance brand awareness, convey messages, and drive engagement.

Product Launch 78

Product Launch Marketing Video Education 78

Sword and the Script

NOVEMBER 3, 2020

The new feature will allow customers to monitor brand mentions on thousands of the most popular podcasts,” according to a press release. The announcement says the product is “brand new” and names improved searches, filters, news-linked profiles and list building as among the key features. Separately, Cision said it’s Falcon.io

Instagram 147

Instagram Technology Resources Employee 147

Prohibition

JUNE 8, 2023

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience. See how we work with brands to bring ideas to life across social media. However, make sure that the trends align with your brand and maintain a level of authenticity.

Video 62

Video Social Media Instagram Media 62

5W PR

APRIL 4, 2023

In today’s competitive market, it’s more important than ever for food and beverage brands to make their products stand out on grocery shelves. With so many options available to consumers, it’s crucial for brands to differentiate themselves from their competitors and grab the attention of potential customers.

Creativity 88

Creativity Social Media Examples Brand 88

Shift Communications

JANUARY 25, 2023

Voice and tone are distinct attributes that an organization takes on to animate its brand and narrative. And some are using the brand narrative in adverse ways. The shift to inclusive branding and communications In recent years DE&I (Diversity, Equity and Inclusion) has moved to the forefront.

Strategy 78

Strategy Brand Branding How To 78

Shift Communications

MAY 24, 2022

Based on the recent influencer campaigns we’ve managed for clients (and are loving from other brands), here are the tricks for getting more value out of current and upcoming influencer marketing initiatives. When you treat influencers as brand ambassadors, more trust is developed between the brand, the influencer and their followers.

Strategy 97

Strategy Marketing Guidelines Creativity 97

Prohibition

DECEMBER 19, 2023

From new AI tools to major brands pulling budgets from advertising on X, we cover all of the updates that you should be keeping up on. These should help with adding an extra piece of creativity to upcoming campaigns. These should help with adding an extra piece of creativity to upcoming campaigns.

Advertising 62

Advertising Advertising Social Media Tools 62

5W PR

NOVEMBER 24, 2022

When it comes to Public relations for a company on social media platforms, one of the biggest players in the industry has been Instagram for a while now. In the last few years, Instagram has managed to grow and evolve at alarming rates, with a billion monthly active users, and 500 million users of the Instagram Stories feature alone.

Social Media 88

Social Media Instagram Media Advertising 88

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Here are some things to consider: Brand Alignment and Relevance It’s a common misconception that social trends are exclusively for consumer brands and companies.

Social Media 82

Social Media Trends Viral Media 82