Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? Collaborating with a great PR agency could be your secret weapon. many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. Retainer PR agency.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Ethical Voices

JULY 25, 2022

Joining me on this week’s episode is Filomena Fanelli , CEO of Impact PR & Communications. She discusses a number of important ethical issues, including: Why we need to trust but verify. How to make your employees understand and live your values. I never imagined I’d have a career in public relations.

Ethics 81

Ethics Training Real Estate Agency 81

Cision

MAY 29, 2017

Think about the year 2000 — you put a keyword in the search bar and websites with the highest keyword concentration were the ones that appeared on top. Let us take a look. To understand what content discovery is all about, let us review some examples. Why is Content Discovery Important? Enter content discovery!

How To 129

How To Content Marketing Engineering Advertising 129

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? Paul Quigley, NewsWhip CEO, is joined by fellow PR Week Dashboard 25 honoree Bryan Pedersen, Chief Innovation Officer of MSL. He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications.

Advertising 131

Advertising Advertising Data Reputation 131

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Tell us a bit about your role at Bospar and who your clients are. How did your time as an on-air reporter at CNBC prepare you for the role you have now?

Strategy 52

Strategy Interviews Pitching Energy 52

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. This is because they are missing some of the basic essentials you must have to grow the program and demonstrate the benefit to the business. You have to be able to execute.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

ZudePR

MAY 17, 2016

Did you know that 80 per cent of people read a headline while only 20 per cent will read the rest? Advertising legend David Ogilvy agreed: On the average, five times as many people read the headline as read the body copy. I was waxing lyrical about all the new online tools PRs can use to do their jobs better.

How To 60

How To Tools Writing Viral 60

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. Let me unpack this a bit. I will NEVER cover someone/something for money.

Blogging 73

Blogging Twitter Facebook Measurement 73

Norton's Notes

AUGUST 19, 2015

Over the last five to ten years we have seen a big shift in how blogs are being used, I myself remember starting my personal blog back in 2007 and a number of my colleagues thought I was crazy. Why bother wasting your time with that? There were a number of PR blogs but not hundreds in the PR space as there are today.

Blogging 28

Blogging Writing Advertising Advertising 28

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more. Why would you do this?

Internal 63

Internal International Data Media 63

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 91

Social Media Marketing Media Creativity 91

Stephen Waddington

NOVEMBER 19, 2017

I’ve also included a call to action that may be helpful in your planning for 2018. I’ve also included a call to action that may be helpful in your planning for 2018. If there’s anything that I can do in my role at Ketchum to help your organisation address any of the issues highlighted, please let me know.

Publicity 164

Publicity Ethics Data Community 164

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. You own a business and want to increase sales. And we were questioning why.

Communications 81

Communications How To Blogging Content Marketing 81

Communications Conversations

DECEMBER 19, 2017

A few weeks ago, I made a pledge to support #HeForShe and my female colleagues by blogging about ideas relevant to this issue on a monthly basis. First up: Which female business leader do you most admire and why? I can tell you I wouldn’t have handled nearly as well as Natalie has handled it. So, here goes!

Agency 68

Agency Creativity Leadership Industry 68

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. And now, onward with this’s month’s PR Tech Sum …. Best of all, it’s free with registration.

Marketing 63

Marketing Pitching Corporate Tools 63

Rock the Status Quo

APRIL 11, 2015

DO A SITUATION AUTOPSY. The agency? Thinking through and understanding exactly what happened can give you the street-smarts to prevent it from happening again. He told me not to say a word, ranting at me, mocking what we had done so far and telling me to do whatever I had to do to rank on page one.

SEO 100

SEO Marketing Small Business Google 100

Sword and the Script

APRIL 17, 2018

It led him down the path of B2C advertising and it all seemed fine until he stumbled into the world of B2B and was hooked. He says he spent the next several years as a small agency partner focused on technology clients and “the redeye from San Jose to Atlanta became my new nightmare.”. Why is it important?

Marketing 62

Marketing Technology Data System 62

Beyond PR

MAY 30, 2017

Think about the year 2000 — you put a keyword in the search bar and websites with the highest keyword concentration were the ones that appeared on top. Let us take a look. To understand what content discovery is all about, let us review some examples. Why is Content Discovery Important? Enter content discovery!

How To 40

How To Engineering Content Marketing Advertising 40

Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. The goal is to make your team adaptable for increasingly fast changing communication requirements. What’s ahead: Map your PR team workflow. Are you up to speed?

How To 60

How To Software System Employee 60

MaccaPR

NOVEMBER 10, 2015

But how do marketers connect the dots between social media and engaged consumers by providing real value? Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. Bring Your Content Into Real Life.

Marketing 48

Marketing Social Media Video Mobile 48

Waxing UnLyrical

JUNE 2, 2011

In my last post I discussed the interview process – from the brand side – that brings a PR professional on board for a specific client (upscale gourmet food/dessert B2C). Anyone who is on the brand side can hopefully relate; and if you are in PR, you may get insight that could help you land work you are a good fit for.

How To 76

How To Pitching Local Interviews 76

Journalistics

MARCH 18, 2016

Nearly 400 attendees fought back food comas (and the urge to skip the session to visit one of the Disney Parks) to hear each of our five experienced social media professionals share a quick one-minute tip on six different timely social media topics (in case you were wondering where the 30 ideas in 30 minutes came from).

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Nearly 400 attendees fought back food comas (and the urge to skip the session to visit one of the Disney Parks) to hear each of our five experienced social media professionals share a quick one-minute tip on six different timely social media topics (in case you were wondering where the 30 ideas in 30 minutes came from).

Social Media 40

Social Media Media Storytelling Local 40

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

Measurement 103

Measurement Education Facebook Course 103

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? Most PR pros (and firms). What good PR actually entails is a lot more. In this world of Web 2.0,

Facebook 106

Facebook Twitter Education Industry 106