Cision

SEPTEMBER 23, 2015

We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. Yet, we still receive feedback from clients that, although our media coverage secured looks great, it doesn’t appear to have a tangible impact on the bottom line .

Measurement 120

Measurement Comparison Analytics Nonprofit 120

wiredPRworks

NOVEMBER 10, 2016

Influencer marketing was known as blogger relations - and it was the number one most effective, and difficult, form of social media marketing as you can see in this Marketing Sherpa graphic. Influencer marketing sounds magical, and it can be, when you have a 3D strategic plan to make it work. Here's my session.

Marketing 65

Marketing Conference Advertising Advertising 65

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. I see a few things.

Marketing 189

Marketing Content Marketing Data Social Media 189

Communications Conversations

OCTOBER 18, 2016

You know, the people holding the PR world together! (OK, In all seriousness, I kinda get why all these lists overlook us Xers. There are a whole lot of people in that 35-49 age group that go (and have gone) wildly unnoticed over the last 15-20 years of their working lives. Any one of us would be lucky to work for Susan Roeder.

Agency 60

Agency Groups Public Affairs B2B 60

ZudePR

MARCH 22, 2018

with a certainty that your work will be on sale soon? 5 Life and Work Sometimes Get in the Way #6 A Stem Forms #7 The Research Phase #8 Attending Writing School #9 Final Preparations #10 What First-Drafting a Book in 46 Days Looks Like #11 Tips on First-Drafting a Book by a First-Time (Self-Publishing) Author Next Steps Conclusion Codicil.

Writing 83

Writing Google Blogging Exercises 83

Contently - Strategy

OCTOBER 15, 2020

They’re looking for something that’ll give their products and services an extra edge. Something that’ll convince potential customers to learn more. Lately, innovative marketing teams have been thinking beyond the standard blog post. B2B companies always have to think a step ahead.

B2B 130

B2B Trends Video Course 130

Contently - Strategy

OCTOBER 15, 2021

They’re looking for something that’ll give their products and services an extra edge. Something that’ll convince potential customers to learn more. Lately, innovative marketing teams have been thinking beyond the standard blog post. B2B companies always have to think a step ahead.

B2B 57

B2B Content Marketing Trends Marketing 57

Sword and the Script

DECEMBER 10, 2019

In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. In fact, we put together ten powerful tips that will help boost your efforts even when resources are limited.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Buzzstream

FEBRUARY 3, 2021

We’ll explore why it’s so important and how much of a difference it can make to clients, what makes a successful campaign and what changes we can expect to see this year. Building awareness of your brand/products/services and boosting your credibility. What is the purpose of Digital PR? Gaining referral traffic for your site.

Digital PR 170

Digital PR Industry Strategy Film 170

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. But don’t think it’ll ever get you anywhere at work. Your blog is just not working and you’re wondering why. And we were questioning why. You own a business and want to increase sales.

Communications 81

Communications How To Blogging Content Marketing 81

MaccaPR

NOVEMBER 10, 2015

This year’s sold-out Minnesota Interactive Marketing Association (MIMA) Summit in downtown Minneapolis brought together 1,400 of our state’s brightest marketers, technologists and entrepreneurs to hear about new strategies to disrupt the status quo. Feed Social Media As If It’s A Living Breathing Organism.

Marketing 48

Marketing Social Media Video Mobile 48

Waxing UnLyrical

SEPTEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How A Fake Taxidermist Is Keeping AT&T On Its Toes September 27th, 2010 Tweet Remember how @BPGlobalPR , the fake BP “PR&# Twitterfeed took off? Meet @ATT_Fake_PR (formerly @ATT_Wireless_PR).

Wireless 74

Wireless Twitter Writing Measurement 74

Buzzstream

FEBRUARY 9, 2024

Building links is supposed to take work. Usually, the more effort it takes, the more valuable the link. Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. So, if it looks too easy, it probably isn’t too valuable. What is White Hat Link Building?

Google 71

Google Infographics Pitching Resources 71

Frederik Vincx

DECEMBER 11, 2015

Better work, happier clients, and more time left to sell to other clients. Better work, happier clients, and more time left to sell to other clients. Foster a learning culture. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? The result?

How To 60

How To Software System Employee 60

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. Society is demanding that companies, both public and private, serve a social purpose. That process needs to start with listening and bringing people together. Please let me know what I’ve missed.

Publicity 120

Publicity Analysis Measurement Tools 120

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? The term “PR” has become synonymous with “press releases” (easy enough to understand why), “buzz,” “publicity,” and “spin.”

Facebook 106

Facebook Twitter Education Industry 106

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 1) Owned media gains on distrust of mass media. 2) Microtargeting augmented by social surround sound. 4) New emphasis on trust.

Social Media 91

Social Media Marketing Media Creativity 91

Waxing UnLyrical

APRIL 2, 2016

If you work in Social PR today (and there’s a strong chance you do, if you’re reading this post), you might be hard-pressed to remember the “medieval times” of the PR world. You know… the “old” days, back when we didn’t have social media. GIPHY link.

Strategy 40

Strategy Case Study Community Creativity 40