Sword and the Script

FEBRUARY 23, 2020

What do you think the top challenges facing communications and PR professionals today? How do you measure PR results? Your input is needed! I’ve also written a ton for the blog on the topic and you can find all of those posts neatly organized under the tag JOTW. Benchmarks your comms efforts.

Survey 86

Survey Public Affairs Corporate Trends 86

Cision

NOVEMBER 11, 2016

As new markets keep reaching out and needing PR representation, her team is ready to jump in. Is your company prepared to deal with the growing technological marketplace needing some communications help? How did you get your start in PR? How did you get your start in PR? How can brands keep up?

Communications 253

Communications Data Local Survey 253

Stuart Bruce

MARCH 14, 2018

PR and corporate communications recruitment firm VMA Group today published a new research report on ‘communicating in an integrated world’. I was privileged to be invited as a CIPR board member to sit on a panel to discuss its findings. when 32% use blogs. Pinterest drives traffic to your blog.

Corporate 115

Corporate Communications Pinterest Public Affairs 115

Sword and the Script

JUNE 15, 2021

More than a proactive partner: an extension of your marketing and PR team. If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. The first step in communications is audience identification. And most B2B marketing writers are indeed making it up.

Survey 117

Survey B2B Marketing Interviews 117

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. It’s a daunting first task in PR.

Tools 136

Tools Publicity SEO Measurement 136

Konnect Agency

NOVEMBER 26, 2019

A client stays on a with their public relations firm when they feel the agency is consistently keeping their brand top-of-mind and reaching their target customer, but how does a public relations agency do this? Many companies sign a PR firm when they’re launching a product or creating new innovation within their current product line.

How To 80

How To Print Agency Social Media 80

Shift Communications

FEBRUARY 8, 2022

So how do you figure out if a cultural event is something your company should have a stance on? How do you know and what should you do if you end up alienating your stakeholders? Let’s explore a few things that you can use to help guide your decision for the year ahead. . By Stephanie Chan, Account Director, Technology.

Employee 78

Employee Leadership Consumer Internal 78

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. ” We’re delighted you also waded into our blog’s territory to opine. .”

Reputation 52

Reputation Social Media Internal International 52

Barokas

DECEMBER 5, 2019

PR people outnumber reporters six to one. As a top public relations firm, we have adapted, developed new strategies and embraced new tools that allow us to move forward in an ever-changing and excessively noisy landscape. Below is a list of considerations and questions we lean on when helping our clients forecast for the coming year.

Strategy 78

Strategy Media Storytelling Pinterest 78

Deirdre Breakenridge

OCTOBER 20, 2015

I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. To me, the ever-changing PR landscape is like a rabbit, while we are all like turtles crawling along to catch up. Sounds intimidating?

Education 150

Education Training Course Social Media 150

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. My opinion on this is nuanced. Simple, right?

Blogging 73

Blogging Twitter Facebook Measurement 73

Cision

APRIL 20, 2015

What if they want to know cool things about your products and services and don’t have time for entertainment? Let’s see how I did: Mistake #1: All of your editing is focused on optimizing content (your headlines aren’t “click”-magnets). Write “good” content.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Tell us a bit about your role at Bospar and who your clients are. How did your time as an on-air reporter at CNBC prepare you for the role you have now? Video is powerful.

Strategy 52

Strategy Interviews Pitching Energy 52

PR in High Definition

MAY 31, 2017

In the last few years, we’ve seen PR teams manoeuvre themselves closer to ‘core’ marketing skills. Whilst the marketing automation revolution has led to a formalisation of marketing measurement for inbound, the concept of sourcing MQLs has led many PRs up the garden path. Did you do a double take? The problem is perspective.

Measurement 48

Measurement Financial Advertising Advertising 48

PR in High Definition

AUGUST 27, 2019

We all went on a summer holiday… or maybe not if you happened to book your flight with BA. Not only could this quickly turn your dream vacation into the holiday from hell, it’s also a PR person’s nightmare. When it comes to social media trolls, do not engage! However, there can be a right time to say nothing.

Crisis 72

Crisis How To Reputation Newspapers 72

Waxing UnLyrical

DECEMBER 14, 2016

When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. During that chat Shonali said something very interesting about PR goals: A4: Ultimately, all business efforts tie back to a) increasing revenue, b) lowering costs, c) improving cust. How does it figure in PR?

Employee 40

Employee Measurement Social Media Product Launch 40

ZudePR

JULY 20, 2016

One of them was me, Zude PR. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). Grab Your 28 Top Tips in this Must-Have FREE Tipsheet. You’re a fan of honesty.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

NOVEMBER 1, 2016

She has never published a blog post, or an article for a leading association of business communicators , or given a formal presentation. While it’s not the first time I’ve been named to a list , given the effort, equity, and sheer mental exercise I’ve poured into marketing, PR and social media every day, it’s nice to be recognized.

Marketing 60

Marketing Study Survey Content Marketing 60

PR 20/20

MAY 12, 2016

The future belongs to dynamic agencies with more efficient management systems, integrated services, versatile talent, value-based pricing models, a love for data, and a commitment to producing measurable results. Their value and success will be measured by outcomes, not outputs.”. However, these digital-savvy firms are in short supply.

Agency 40

Agency Marketing Financial System 40

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Public relations statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

ImPRessions - Crenshaw Communications

DECEMBER 12, 2017

As brands set plans and budgets for 2018, engaging a public relations firm may be at the top of the list. Note PR agency “red flags” A poorly designed website. Site design can be an individual choice, but there are some things a PR website should NOT have. The canned proposal. Staff turnover.

Agency 159

Agency Meeting Measurement Construction 159

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. The goal of PR is to promote attention in a short amount of time. Content Factors.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. The responses are nothing short of an eccentric collection of exceptional contributions – truly interesting perspectives worth your while to peruse. 1) Marketing embraces sustainability.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Cision

DECEMBER 8, 2015

This week I sat down with Gini Dietrich, founder and CEO of Arment Dietrich to discuss content. If you scroll through any list of social influencers or successful people in PR, you will see that trait. If you want more, she ’ s hosting a Cision webinar, “ From A to Z: Blogging and Content for PR ,” today at 2 p.m.

Content Marketing 120

Content Marketing Analytics Blogging Education 120

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. It’s clear that thinking outside the box in PR is a requirement for today’s PR professionals who want to stay competitive.

Creativity 100

Creativity Pitching Writing Conference 100

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52

Victorious PR

FEBRUARY 22, 2023

I started Victorious PR in 2020 and grew it to 7-figures in the first year by WORD OF MOUTH ALONE. Hint: Word of mouth, IS PR. Victorious PR has produced results like Bao Le, who was featured on Yahoo Finance where he shared his story about how he got to be where he is today with his business! And your team can do this for YOU.

Publicity 52

Publicity Video Pitching Google 52

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. Your blog is just not working and you’re wondering why. Walk through the door and when you’ve stopped blinking, I’ll show you the light.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I don’t know if we PR pros have a faulty gene or what, but we make it so easy for other professionals to beat up on us.

Pitching 111

Pitching Facebook Interviews Twitter 111

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. To figure out which handles to target when I launch ads on Twitter. Branding, Social Media, Marketing, PR & Professional Coach.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

Measurement 103

Measurement Education Facebook Course 103

The Hoffman Agency

SEPTEMBER 7, 2020

It’s here that traditional PR techniques like media relations and thought leadership combine beautifully with the new generation of publicity tools, including paid social ads and search engine optimization. Spec out your slice of the Facebook B2B audience and target it directly. Let’s get started!

Advertising 36

Advertising Advertising B2B Facebook 36

Melissa Agnes

FEBRUARY 24, 2015

No matter what organization you work for, these three things absolutely apply to you and are critical for your crisis management success (which is something I explore in much more detail in my presentations, so if you’re interested in hiring me to speak at your next event, click here to learn more.).

Social Media 113

Social Media Viral Crisis Management How To 113

Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. The goal is to make your team adaptable for increasingly fast changing communication requirements. What’s ahead: Map your PR team workflow. Now is the time to improve your workflow.

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . PR and communications predictions. Predictions from PR and martech providers; and. Efficient marketing execution and measurement. Predictions usually include some element of aspiration. My own predictions.

Marketing 169

Marketing Employee Content Marketing Training 169