Bianchi Biz Blog

OCTOBER 9, 2023

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. Describe the craziest or most fun story you have worked on. What advice do you have for PR people that want to pitch you?

Transportation 101

Transportation Meeting Newspapers Media 101

5W PR

DECEMBER 18, 2019

Always create press releases in the form of an authentic news story rather than writing it like an ad. Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business. Conclusion.

Strategy 133

Strategy Marketing Trade Shows Video 133

Bianchi Biz Blog

JUNE 19, 2023

I’m proud of the work our team at Transport Topics has done in trade show coverage. I worked for other firms like Grandview Media, Babcox Media and other trade organizations before arriving at Transport Topics. I fell in love with writing when I was in sixth grade. A space to watch, for sure.

Transportation 94

Transportation Meeting Media Newspapers 94

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. White papers, simple bylined articles, or guest blog posts are very effective and SEO-worthy ways to collaborate with influencers. Industry events. Bylined content.

B2B 136

B2B Brand Branding Trade Shows 136

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Did you know peanut butter and jelly only became popular because of the invention of pre-sliced bread?

Company 68

Company Trade Shows How To Product Launch 68

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Blogs – an executive’s own, plus a commenting strategy for others. Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers. White papers – a great way to demonstrate thought capital in long form to a particular audience.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Sword and the Script

MAY 16, 2020

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. 13) Most plan their stories in the near term.

Survey 170

Survey Media Relations Pitching Media 170

PR Fuel

MARCH 14, 2021

Not only will you pique the interest of journalists who may want to write a story on your business, but you’ll also be able to attract the attention of qualified leads. Press releases are different than content marketing blog pieces in that they’re also written like a news story. Gain Backlinks. Brand Visibility.

SEO 52

SEO Engineering Web Trade Shows 52

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. Schedule some strategic posts to be published during the show. Sales people belong in the booth.

Trade Shows 86

Trade Shows B2B Conference Marketing 86

Polaris

AUGUST 28, 2014

Over the last (almost) 3 years, I’ve written more than 236 blog posts. Since I’m in the process of revamping my site and my blog, I toyed with the idea of just deleting the ones I didn’t like. I only need to write 3 tips, instead of 8, to make my point.). Some of them are pretty good. and some of them are just downright awful.

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. I’ve found that employers expect not just one skill like writing, but design skills as well.”. Semi-controlled chaos.

Communications 126

Communications Crisis Internal International 126

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Sword and the Script

JANUARY 8, 2019

1) Soft interviews on your company blog. Ask your customers for interviews on your corporate blog – soft interviews. Make it safe and easy: they talk – you write – they edit and approve (this would work for a podcast too). That may not work on a blog but can work for long-form content like a report, ebook or white paper.

B2B 78

B2B Media eBook Interviews 78

PR 20/20

FEBRUARY 7, 2019

Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on. And vice versa, trade shows were not part of our mix at HubSpot, but a huge part of our strategy at Toast.

Marketing 74

Marketing SEO Trade Shows Technology 74

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Contently - Strategy

SEPTEMBER 10, 2020

In the early days, it was just blog posts and whitepapers. It’s great to hear how you guys are developing real shows and series around it, and taking that to the next level. We can’t do trade shows, can’t do in person events. Do you see that accelerating? Last question—the hot seat question.

Brand 118

Brand Branding Marketing Facebook 118

Communications Conversations

JANUARY 14, 2016

It even goes as far as to SHOW you how to write an email to Nick. And, there’s a handy little tool that gives you the opportunity to write your own email to Nick–and then it CRITIQUES it and offers SUGGESTIONS! It goes on to give you tips on how to best email Nick. Some ideas on how best to work with Nick.

Tools 60

Tools Trade Shows LinkedIn Web 60

Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. But at the end of the day we write off a fair amount of work. To trade shows. And, like many, I particularly enjoy the Sunday edition. But, it happens.

Corporate 148

Corporate Fashion Agency Travel 148

Sword and the Script

MAY 14, 2016

Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. A cloud technology vendor told me that trade shows were the number one source of leads for his company. People drop their phone and turn to the search engine to look for a repair shop.

Marketing 60

Marketing B2B Local Customer Service 60

Cision

DECEMBER 28, 2017

Editor’s Note: This post was originally published on PR Newswire’s Beyond PR blog. Next year, don’t let it come to that. ” as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Cision

APRIL 20, 2016

When a reporter writes about you, it’s an unbiased look at your brand, whereas advertising is heavily slanted in your direction. You probably are already reading magazines, newspaper columns, blog posts and websites that are good candidates to start with. But a good pitch starts with finding the right reporters.

Report 120

Report Pitching Trade Shows Newspapers 120

Sword and the Script

JANUARY 9, 2018

3) Surgically weave it into blog posts. This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. Every time you blog about the topic or a related one, you should evaluate whether a reference to that story makes sense. It probably does.

Media 102

Media B2B Groups Conference 102

PR 20/20

AUGUST 2, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. But, we still invest a lot in trade shows. For my made-up marketing department, these tasks look like the following: Create and edit content for our blog and for social media. Write posts on each topic. Publish posts to blog.

How To 41

How To Marketing Software Tools 41

Beyond PR

DECEMBER 19, 2016

as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. February: Strategize Your Blog Content for the Future. A lot of businesses come up with blog topics in the moment rather than planning in advance.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

MaccaPR

OCTOBER 7, 2014

Part 2 of a 2-part Special Blog Post: See Part 1 Here. If your YouTube video features former executives who have since left the company – or "cutting edge" insights from 2008 trade shows – take them behind the barn and put them out of their misery. Condition: Your YouTube Icon Is Buried.

YouTube 61

YouTube Video SEO Trade Shows 61

PR 20/20

OCTOBER 5, 2017

Another real-world example: The Corzan® Industrial Systems’ corporate blog , which Jorge started, caters to industrial engineers interested in chlorinated polyvinyl chloride (CPVC) applications. It’s easy to place an ad in the paper, pay for a list and send an email blast or attend a trade show with no lead-in or follow-up tactics.

Marketing 45

Marketing Engineering Resources Consumer 45

Solo PR Pro

JUNE 21, 2016

You can pitch by-lined articles to industry or area publications, publish thought leadership pieces on LinkedIn or your own blog. Make sure that you write for the audience you want to serve. You can also network in person by attending conferences or trade shows. Collaborate.

Local 41

Local How To Skype Trade Shows 41

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Blog - If you maintain a blog, craft a post (or two) that relates to your new content offer with a call-to-action button at the end inviting readers to your landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

The Hoffman Agency

APRIL 8, 2019

But there are obvious downsides, primarily being unable to support markets with communications that might benefit from increased awareness, even if on an ad hoc basis (around, for instance, a key trade show). A decision to concentrate activity into one or two markets can also be driven by available budget.

Publicity 28

Publicity Agency Trade Shows Resources 28

ReimaginePR

SEPTEMBER 5, 2016

You have a blog, you have a potential audience, and now you need to connect the two, but you’re not sure how. But, that’s okay, because by creating a solid blog strategy, you can find your audience. Here’s a checklist for what you should do after writing every blog post. Create a Clear Reason for Your Blog.

Blogging 120

Blogging How To Infographics Writing 120

MaccaPR

FEBRUARY 10, 2015

As far as I know, Swift could have a stadium full of publicists and social media specialists frantically tweeting, Tumblring, Instagramming, YouTubing, Facebooking and blogging on her behalf. Is Taylor really composing every tweet, writing every post and personally popping each image online? Lesson #7 - Have You Ever Been Experienced?

Social Media 48

Social Media Marketing Media YouTube 48

MaccaPR

AUGUST 5, 2015

Or is it an acceptable social media best practice to publish blog posts that are credited to an anonymous company voice? That seemingly simple question - asked of our Minneapolis PR firm last month by a client - reminded me of what happened with the first corporate blog our firm helped create. We love your blog!”.

Blogging 48

Blogging Employee Corporate Google 48