Shift Communications

NOVEMBER 29, 2022

2023 to-do: Intently listen to what customers are doing and love most and allow them to run with those stories. Before committing to a macro-level partner (and price tag), test a strategic approach with ongoing nano and micro influencers, who are creating big ROI because they have sizable engagement rates and 1:1 trust with their audience.

Consumer 78

Consumer Trends Marketing SMB 78

Sword and the Script

JUNE 15, 2021

Ask your new best friend in sales to sit in on their sales calls as an observer – and just listen and take notes. In both cases, listen for questions customers ask. of blogs over more than a decade on this blog and they are tagged under various labels like studies , marketing surveys , PR surveys and surveys of journalists.

Survey 116

Survey B2B Marketing Interviews 116

Solo PR Pro

JUNE 25, 2019

Podcasting is a way to reach potential clients that may not follow you on social or read your blogs. Keep yourself top-of-mind with consistent communication with your listeners, and the next time they need communications support, who will come to mind first? Share in the comments below or on social media and remember to tag #solopr!

Leadership 72

Leadership Tools Video Local 72

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Product reviews on platforms like YouTube, social media platforms, or blogs.

Media 97

Media Nonprofit Pitching Analytics 97

Cision

APRIL 14, 2017

Listen to your target audience to uncover the influencers they are following and the publications they are reading. This year has seen influencer marketing earn a larger slice of the budget but before communications teams had time to celebrate this news, sponsored posts and partnerships with influencer also came with a higher price tag.

Media 231

Media Pitching Social Media Instagram 231

Waxing UnLyrical

JANUARY 14, 2011

If you’re just getting started blogging (or maybe even if you’ve been doing it a while), here are some WordPress plugins I really really like. I really like its functionality, plus it’s a great way for folks to search on your blog as well as on the Interwebz without actually leaving your blog. LinkWithin.

Blogging 93

Blogging Facebook Twitter Measurement 93

Deirdre Breakenridge

DECEMBER 4, 2018

A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. Although this blog is tailored to nonprofits, any organization can use these tips for youth engagement. Credit: Giving Compass (www.givingcompass.org). Just last month on Sept.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Waxing UnLyrical

NOVEMBER 17, 2010

They might be helpful to you as you continue on your path as a blogging Grasshopper. This is hugely helpful, because each theme is different and, as a result, the way a post looks when published on one blog, might look completely different on another. I just get kicks out of mobile blogging w/ multimedia.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. 2) Listen: simple searches and monitoring. This includes blogs, discussions and other formats. Then they take it a step further, in the screenshot above, you’ll also notice contacts are tagged.

Software 113

Software Tools Publicity System 113

Waxing UnLyrical

NOVEMBER 4, 2010

A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. And they wouldn’t bother to poke around on the blog to find it.

Blogging 96

Blogging Facebook Twitter How To 96

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

Konnect Agency

NOVEMBER 24, 2020

This popular medium is an easy-to-consume format for listeners to learn and catch up on both business and personal topics of interest. Podcast listeners tune it to learn and be inspired. For one, you can transcribe and provides links to where the podcast lives as a company blog post.

SEO 52

SEO YouTube Instagram Reputation 52

Sword and the Script

AUGUST 4, 2020

Talkwalker acquires Nielson Social The social listening platform Talkwalker said it acquired Nielsen Social for an undisclosed sum. The Nielsen brand was omitted from the Talkwalker acquisition announcement, which suggests to me the price tag was immaterial or disclosure would have been required.

Media Relations 147

Media Relations Media Print Software 147

Waxing UnLyrical

JANUARY 18, 2011

What this does is let you select a certain number of blogs from your blogroll, and only that number of blogs will be displayed. I love how, when you click on an image, it starts the slideshow right on your blog! Don’t forget I started out this post with my initial list of five ways for you to spice up your blogging.

Blogging 81

Blogging Facebook Twitter Measurement 81

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.

Blogging 73

Blogging Twitter Facebook Measurement 73

Konnect Agency

MAY 12, 2020

By responding to someone’s post, you show them that their feedback is important and that you’re listening. Tweet about your latest updates, blog posts and news, and integrate images, videos, and links to add visual components to your post. Find something interesting to comment on? This will also help boost your social engagement.

Twitter 102

Twitter Social Media Energy Resources 102

Prohibition

APRIL 17, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. Someone who blogs, knows their Foursquare from their flickr, and at least pretends to understand Google’s spiders. Dealing with new business activities.

Agency 48

Agency Crisis Management Fashion Social Media 48

Critical Mention

MARCH 27, 2019

It is also a great idea to use social listening tools, follow and engage in competing channels or those that serve your target niche in various ways. Meta tags and image descriptions: You need to optimize all of your pages with keyword-rich meta descriptions, image tags, etc. Don’t skimp on this part of the process.

Strategy 61

Strategy Marketing SEO Social Media 61

Waxing UnLyrical

OCTOBER 14, 2010

Lead, don’t lecture In my view, a lecturer gives students information, expects them to listen, and assumes that they will absorb what they heard. Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Image: BES Photos via Flickr, CC 2.0

Blogging 71

Blogging Twitter Creativity Facebook 71

Cision

APRIL 7, 2016

Per the social media giant’s blog , the program will be available to publishers of any size, located in any country on April 12. Tip: Use your social listening tools to see what’s trending and think of how you can incorporate your brand’s perspective to gain media coverage. If you notice a topic (e.g.

Facebook 120

Facebook Media Trends Mobile 120

The Resolution Blog

AUGUST 5, 2019

You know a meme is successful when pages that haven’t been paid to promote it start sharing it, and when people start tagging their mates in it. You need to see loads of tagged names in the comments?—?that’s You can listen to the full interview with Elliot and Ricky on the PR Resolution Podcast here. that’s when you know.

Marketing 120

Marketing Film Instagram Video 120

Communications Conversations

OCTOBER 23, 2017

Over the last week, I’ve had three separate, but distinct, experiences: I listened to #HeForShe founder, Elizabeth Nyamayaro (who was outstanding, by the way), talk about the constant struggle women experience as they seek out leadership positions at corporations, agencies and other organizations across the world at MIMA Summit.

Leadership 84

Leadership Newspapers Corporate Agency 84

Prohibition

APRIL 29, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. You need to know your blogs and Foursquare from your Snapchat, and at least pretend to understand Google spiders.

Agency 54

Agency Creativity Hotels Social Media 54

Sword and the Script

MAY 4, 2021

The price tag was $17.8 In a video review of the product, (embedded nearby) the Influencer Marketing Hub called Klear a “ hybrid social listening and analytics tool.” This new feature lets PR pros view, compile and share key data and produce customized executive reports,” the company wrote in a blog post.

Tools 99

Tools Survey Pitching Analytics 99

Waxing UnLyrical

JULY 11, 2011

Video Blog Posts. I did not even listen to my own advice in this video (2 to 2½ minutes); I went on for a full 3+ minutes! Once it’s loaded, embed it into your blog post, your website; anywhere you can that you own and have control over is an excellent place to host your videos. I view it as a mini-blog post.

YouTube 90

YouTube Video Blogging Guidelines 90

Solo PR Pro

JULY 16, 2019

They will do an interview for blogs, new podcasts, they never discriminate and welcome every opportunity. Share in the comments below or on social and tag #solopr. Don't forget to listen to our brand new podcast, That Solo Life ! Adams has advice here too, “I have clients that say ‘yes’ to everything. We'd love to hear from you!

Pitching 45

Pitching Resources Interviews Internal 45

Solo PR Pro

JANUARY 7, 2019

Increased reliance on these smart speakers — for news, listening to music, and searching for information — means PR pros need to incorporate “speakable content” into client communications plans. Find other keywords to explain and tag your topic, so it aligns with how people search for it. Social Listening.

Trends 45

Trends Google Crisis Management Data 45

Bad Pitch Blog

SEPTEMBER 20, 2006

If you can’t make those, but still want more bad pitch, stop by the Forward blog and listen to a podcast interview I did recently with Paull Young. Just look under Listen and check out the 9/10/06 interview that also includes insights from MarketWatch senior columnist Chuck Jaffe. So fire up those iPods and have a listen!

Pitching 40

Pitching Blogging Conference Interviews 40

Cision

MAY 6, 2015

The perfect metric isn’t something you’ll read in the Cision Blog or get from analytics software, it’s something you vet by understanding the expectations for PR to your business and then engineering measurements that quantify how you are doing relative to those expectations. Google Analytics / Tag Manager.

Engineering 120

Engineering How To Measurement Analytics 120

MaccaPR

JUNE 8, 2017

In this age of blogs, podcasts, Instagram and YouTube, are radio talk shows still relevant? The latest survey numbers say that 93 percent of Americans listen to radio, so it’s hardly dying! All you have is the voice – radio is such an intimate experience for listeners.”. I want to bring listener perspectives to the show.

Radio 89

Radio Instagram Pitching Interviews 89

PR 20/20

APRIL 29, 2023

Entrances : If you’re publishing content in the form of blog posts, pillar pages, or resources, it’s important to understand how many visitors are entering your site through that content. Some key features include: Keyword research : Semrush allows you to conduct in-depth keyword research to find the best keywords for your website or blog.

Tools 70

Tools Measurement Strategy Analytics 70

The Resolution Blog

OCTOBER 21, 2015

We know that our PR campaigns do a great deal more than just raising awareness, but it’s difficult to simply prove that our target audience took action after reading, watching or listening to our coverage. What if there was there was a free tool that could prove this in 30 seconds? I can prove it to you now with Google Trends.

Google 120

Google Trends eBook Film 120

Sword and the Script

NOVEMBER 5, 2019

Well, if you use Talkwalker for social listening, this is a way to evaluate social data against customer data, for example. 10) Picks from the PR tech vendor blogs. In perusing the vendor blogs, here are a few that I think deserve a shout-out. This isn’t a blog post, but perhaps it should be. Why would you do this?

Internal 63

Internal International Data Media 63

PR 20/20

MARCH 6, 2020

You already interact with AI regularly if you upload a photo to Facebook, binge Netflix, or listen to Spotify. The algorithms those platforms use to recommend a tag, show, or song all rely on AI. Listen to “ More intelligent ,” Ohio Today Radio’s two-part episode on the basics of AI and what the tech might mean for our future.

Ethics 52

Ethics Conference Technology Employee 52

MaccaPR

AUGUST 18, 2020

When I see a brand or a guest tagging me and our station on social, that makes them a wanted guest in the future. Listen to the full 45-minute virtual event, “Broadcast Media in the Age of COVID-19,” on Maccabee’s YouTube page: The post 6 Ways to Score a Broadcast Interview in the Midst of COVID-19 appeared first on Maccabee Blog.

Interviews 71

Interviews Skype Radio Pitching 71

Critical Mention

MARCH 5, 2019

What made these videos so successful were they created conversations around the brand and kept engagement going by using social listening. When you create your contest, remember to specify rules like the contestants tagging your organization’s handle and using the contest’s hashtag.

Social Media 62

Social Media Video How To Media 62