Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). I’d even venture to say that the majority of their clients still measure their agencies’ value by the number and quality of these media “hits” and the audience impressions (and ad equivalencies!)

Pitching 43

Pitching Journalism Tools Agency 43

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Here are my go-to tools for blogger outreach and some tips on how to use them effectively.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Here are my go-to tools for blogger outreach and some tips on how to use them effectively.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Here are my go-to tools for blogger outreach and some tips on how to use them effectively.

Tools 62

Tools Blogging Pitching Google 62

Onclusive

MARCH 21, 2019

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Power of Voice is the only metric that combines content relevance, publication authority, social media amplification, and sentiment, in a single measurement.

Big Data 150

Big Data Data Meeting Measurement 150

Sword and the Script

NOVEMBER 29, 2022

And the measures of success cited were typically backlinks and organic search traffic. 3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I drew the “distribution” category. It could have been double that.

Content Marketing 120

Content Marketing B2B Marketing eBook 120

Katie Paine's Measurement Blog

FEBRUARY 2, 2023

So it behooves us to take all measurement predictions with a bucket-load of sand. What we’ve compiled here is a list of things we bet you’ll see more of. Good measurement data is the best way to get ready for whatever will crash through your doors in the coming year. We’re talking about media audits.

Measurement 40

Measurement Analytics Data Reddit 40

The Resolution Blog

JANUARY 29, 2019

We’ve got you covered with a glossary dedicated to terms you may come across while compiling your coverage report. Online traffic refers to the flow of people visiting a website but isn’t used to measure anything specifically. The other definitions in this series can help you choose what to measure. What is a user?

Web 120

Web Analytics Measurement Mobile 120

PR Fuel

MARCH 17, 2020

PR involves using influencers, journalists, and social media to get in touch with people who would be interested in your business. Used with other approaches, it can make the difference between a company that thrives and one that withers away. Advertising uses targeting and persuasion to get its job done.

Publicity 70

Publicity Small Business Advertising Advertising 70

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. All in all, maximizing the potential of social media platforms is a surefire way to achieve great PR results that are financially feasible while not compromising on brand-building objectives.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away!

Marketing 63

Marketing Pitching Corporate Tools 63

Buzzstream

MARCH 13, 2024

But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic. Digital PR vs. Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web.

Digital PR 71

Digital PR Construction Case Study SEO 71

Contently - Strategy

JUNE 11, 2020

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. That was true before the common era began.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. That was true before the common era began.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). This guide is intended as your roadmap for real change in your company. This guide is intended as your roadmap for real change in your company. Long form blog posts? The result? What’s ahead: Map your PR team workflow.

How To 60

How To Software System Employee 60

Cision

DECEMBER 5, 2017

But let’s be real — it’s not sexy. You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). Blog Posts. Yes, I’m talking about blogging. You’re doing it. She’s doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

MaccaPR

APRIL 14, 2015

Resumes, along with a candidate’s online presence (more on that in a bit…) give us a clear indication of how someone brands themselves and, therefore, their aptitude to represent our clients’ brands. Real-world experience beyond the classroom. But the real world of agency PR is messy. You need to mediate. What do you do?

Agency 48

Agency Real Estate Social Media Writing 48

Beyond PR

DECEMBER 5, 2017

But let’s be real — it’s not sexy. You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). Blog Posts. Yes, I’m talking about blogging. You’re doing it. She’s doing it.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

MAY 5, 2020

There just wasn’t (and still isn’t) much coverage about the PR technology community, and so about a year ago , I started summing up the vendor announcements on the first Tuesday of every month. Here’s the list of PR technology companies I’m watching. Podcasts are available in other media databases. We’re not sure.”

Pitching 84

Pitching Survey System Technology 84