Onclusive

SEPTEMBER 20, 2017

MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Shift Communications

DECEMBER 28, 2015

Want to see how to do this for your blog? If Facebook is where your target audience spends time online, allocate a portion of your marketing spend to Facebook advertising. Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner. Senior Marketing Analyst. Here’s how. Tori Sabourin.

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. That doesn’t even factor in new tool debuts, anything out of Google, Medium’s recent business model change, etc…. We started to notice the move towards more widespread marketing technology adoption in our client base in the last 18 months.

Technology 60

Technology Marketing eBook Training 60

Shift Communications

DECEMBER 21, 2018

Want to see how to do this for your blog? Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. 3 CATEGORIES OF PR AND EARNED MEDIA. In this post, discover how to optimize your media efforts for all three levels of the marketing funnel.

Analytics 74

Analytics Google Measurement Data 74

Shift Communications

NOVEMBER 30, 2015

The important thing for us, beyond the upgraded look and feel, was to hammer on the data-driven PR aspect. The noise is created by the jumble of news sites, blogs of all types, celeb gossip, tweets and posts from numerous friends and acquaintances. Lookin’ good, right? Why do we believe in this approach? We aren’t done.

Data-Driven PR 60

Data-Driven PR Data Analytics Mobile 60

Shift Communications

OCTOBER 15, 2015

Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. Tracking Key Indicators.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Email marketing.

Case Study 118

Case Study Crisis Management Crisis Study 118

Shift Communications

MARCH 11, 2015

With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement. In fact, you’ve seen an entire team form within the SHIFT walls dedicated to quantifiable PR. Tap into Google Analytics.

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Shift Communications

NOVEMBER 13, 2017

An astonishing amount of mindshare has been devoted to influencer marketing this year. Interest in influencer marketing is at all-time highs, and based on Google searches for the topic, there’s little indication that interest will flag. Vice President, Marketing Technology. Christopher S.

How To 131

How To Conference Pitching Software 131

Shift Communications

JANUARY 25, 2016

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? This often means using data about our current market or audience to create a model. Why can this be such a problem for marketing and PR?

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

SEPTEMBER 12, 2017

A quick look at the data landscape shows much promise: Web analytics from systems like Google Analytics™. Social media data. Publication data from the many media monitoring systems out there. Massive numbers of public data sets. Trend data from reputable providers like Google. Stay tuned!

Analytics 92

Analytics Software Data System 92

Shift Communications

SEPTEMBER 25, 2017

In the last post , we looked at a sample prediction using Google Analytics™ data to make a prediction about my blog’s website traffic. We used clean, compatible, well-chosen data and looked forward 365 days to see what future performance of my blog looked like. Vice President, Marketing Technology.

Analytics 87

Analytics Engineering Data Reddit 87

Shift Communications

APRIL 30, 2015

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? That may sound elementary; basic even – why wouldn’t you use data to make business decisions?

Agency 60

Agency How To Data-Driven PR Data 60

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. A Tech PR agency can help you do this.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

JUNE 22, 2015

Instinct would say yes, but we cannot run a marketing department on instinct alone. Let’s first get our data. I’ll use data from my personal website so as to avoid revealing anything under NDA. We see that for this data set, LinkedIn matters the most (r of.71), Vice President, Marketing Technology.

Social Media 60

Social Media Media Data LinkedIn 60

Shift Communications

NOVEMBER 12, 2015

After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on. Here are the top three benefits of having a robust social media presence: A World of Glorious Market Data. Marketing Coordinator. This scenario may be more common than you think.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on. Here are the top three benefits of having a robust social media presence: A World of Glorious Market Data. Marketing Coordinator. This scenario may be more common than you think.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on. Here are the top three benefits of having a robust social media presence: A World of Glorious Market Data. Marketing Coordinator. This scenario may be more common than you think.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

FEBRUARY 16, 2016

In the PR and marketing space, we hear a lot of talk about how mobile devices change the “brandscape” as we know it. Localized Marketing. Ever wonder how Google Maps can tell you when there’s traffic on the road? Marketers and advertisers pay attention to this. Marketing Coordinator. Savannah Whitman.

Mobile 60

Mobile Examples Brand Branding 60

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Meanwhile Google currently offers Gemini Pro in Bard.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Along the same lines, Google currently offers Gemini Pro in Bard.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Today, I wanted to dive a little more into my personal experience on the subject – including why PR pros should honestly start thinking about expanding their skill sets (and where to start).

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. I n other words, when it comes to marketing, what are more “traditional” B2B companies doing these days?

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

DECEMBER 29, 2015

Want to see how to do this for your blog? Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. One of the top questions in social media marketing (and content marketing in general) is how do you know what content is worth promoting? Will a blog post go viral? Marketing Analyst.

Analytics 60

Analytics Viral Social Media Google 60

Shift Communications

APRIL 6, 2015

This was a simpler time, when MySpace ruled the social media sphere and people still blogged heavily on services like LiveJournal. The current occupant of the Iron Throne, Mark Zuckerberg’s Facebook, battles it out for supremacy against Reid Hoffman’s LinkedIn and the combined might of Google and YouTube. Click for full-size image.

Social Media 60

Social Media Data-Driven PR Infographics Analytics 60

Shift Communications

APRIL 23, 2015

Although to be clear, this is not a question limited by age; I’ve also gotten the question from career changers or communicators who simply wish to improve their marketability. Read forums and blogs related to the visual media that you’re interested in. Visuals : Traditionally, communicators have been trained in writing.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

SEPTEMBER 18, 2017

Suppose we looked at a very common data source: search engine data. Using services like Google AdWords™, Google Search Console™, Google Analytics™, or even Google Trends™, we’ll find clean, compatible, well-chosen audience intent data to predict customer behavior. What Would PR Do?

Analytics 132

Analytics Data-Driven PR Data Software 132