Sword and the Script

JULY 10, 2018

A while back a reporter I had been pitching threw me what I thought was an unexpected softball. So, I wrote a diplomatic message to the reporter asking what happened. That reporter never responded. The Sorry State of Media Relations. How to Generate Media Referenceable B2B Customers with a Blog.

Media Relations 75

Media Relations Media Content Marketing Corporate 75

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. 2) Earned media can drive sales.

Study 141

Study Media Relations Media Measurement 141

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. Fewer reporters, high turnover of journalists, lack of beat reporting,” said another.

Media Relations 76

Media Relations Media Trade Shows Journalism 76

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 2) Trust in media still adrift, says media.

Survey 102

Survey Report Media B2B 102

Sword and the Script

MAY 17, 2016

If your answer involves turning to Google, then you’re not unlike the 250 or so reporters the agency Wasabi Publicity recently surveyed. According to the survey, the top ways reporters find sources and stories are: 1. Social Media. The results are precisely why PR should embrace content marketing. Breaking news.

Survey 64

Survey Report Content Marketing Pitching 64

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. The reporter had flown in earlier and the interview went on as planned. The reporter got his story and the client got his interview – and it came with an education.

Media Relations 60

Media Relations Media Interviews Pitching 60

5W PR

AUGUST 23, 2023

PR specialists build relationships with journalists, bloggers, and influencers to secure media placements and handle crisis communication when necessary. Media relations manager Media relations managers focus on cultivating relationships with media outlets to ensure positive coverage for their organization or clients.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Remote PR Jobs

SEPTEMBER 25, 2023

Yet the business of public relations is thriving. According to the Cision State of the Media Report , 59% of U.S. consumers say they are suspicious of news content. On social media platforms, skepticism is far greater, as it should be. A version of this post first appeared on the Crenshaw Communications blog.

Mobile 100

Mobile SEO Reputation Web 100

Sword and the Script

JULY 30, 2016

First, because the first draft is usually written like a news report and based on an interview with an internal expert with a big idea. It’s one of my media relations best practices, which is the theme for this week’s Unscripted Marketing links. Again, no marketing messages and no FUD – it has to be truly unique insight.

Media Relations 60

Media Relations Media Pitching Writing 60

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. How can marketing and PR jointly contribute to business goals? On the flipside, you can also repurpose existing marketing content into PR content to increase exposure for your brand.

Strategy 195

Strategy Marketing Measurement eBook 195

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . 2) Content marketing (not “marketing content” ).

B2B 89

B2B Marketing LinkedIn Content Marketing 89

Flack's Revenge

SEPTEMBER 1, 2021

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. First it was gripes about the press release, and in the latest example, a report that tech PR is dead, which I just read in Inc. Or at least blog a strongly worded rebuttal.

Writing 177

Writing Pitching Report Industry 177

Sword and the Script

APRIL 11, 2017

In fact, “ninety-one percent of journalists believe that the media is somewhat or much less trusted than they were three years ago.”. That’s according to the 2017 State of the Media Report by Cision , which surveyed some 1,500 journalists in the U.S. Owned media channels, such as corporate blogging , are excellent alternatives.

Report 71

Report Media Survey Pitching 71

Sword and the Script

AUGUST 24, 2021

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. A while back I was having trouble reaching one reporter for a client. In this case, I couldn’t get a reply from this reporter. When asked “Why?”

Pitching 112

Pitching Media Relations Survey Advertising 112

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 5.

Survey 96

Survey Industry Leadership Study 96

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing. By laying out what content to create, when to pitch and whom to pitch, editorial calendars make PR both easier and more effective.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

Sword and the Script

OCTOBER 20, 2020

Which organizations, blogs, anything communications/PR, do you recommend subscribing?” I’m grateful to whoever mentioned my work; this blog has been publishing for more than 10 years. It also made me realize I can easily list out other public relations resources that I review on at least a monthly basis.

Resources 120

Resources Publicity Reddit Interviews 120

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 10) Growing challenges of media relations.

Survey 104

Survey Marketing B2B Content Marketing 104

Onclusive

DECEMBER 6, 2017

PR coverage has typically been measured by media outlet audience size. For example, if a PR pro gained coverage for their brand in Forbes, they may report the circulation of Forbes as the potential audience size that saw the message. Know which tactics are working. Spot brand & revenue indicators. Identify PR funnel accelerators.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Sword and the Script

APRIL 20, 2021

More than a proactive partner: an extension of your marketing and PR team. A blog with B2B sales attribution. Years ago, I championed a blog for this exact organization. It was the center of its content marketing, media relations and social media efforts. The reporter just noticed.

B2B 106

B2B Leadership Marketing Blogging 106

Sword and the Script

MARCH 28, 2017

You’ve spent weeks or months pitching a key reporter. The reporter didn’t reject the story idea, instead, they asked for something far more difficult to attain: “Do you have a customer I can talk to?”. The Media Reference Challenge. A simple way to do this is to request an interview for a corporate blog.

B2B 60

B2B Blogging How To Media 60

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Cision Help a Reporter Out (HARO), is a free service provided by Cision that enables journalists and PR sources to collaborate. Turn HARO Into a Content Marketing Machine Not all of your pitches are going to be accepted, but don’t let the content go to waste. and 5:35 p.m., Eastern time).

How To 100

How To Media Pitching Reputation 100

Sword and the Script

JANUARY 19, 2021

This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Google Analytics (GA) can tell PR how much referral traffic is coming from earned media mentions.

Technology 169

Technology Publicity Software Pitching 169

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. To demonstrate the value of their work to stakeholders, PR pros will need to focus more on analytics and be able to report on the metrics that matter, including media placements, social media engagement, pitches opened or clicked and more.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

AUGUST 17, 2019

That’s according to a report – 2019 Digital Brand: Awareness, Engagement & Action Index (reg. The report aimed to understand how to cut through the noise – and polled 1,000 respondents to discover what drives “awareness, engagement and action” online. How often should you publish on your company blog?

Study 61

Study Survey B2B Advertising 61

Cision

JULY 25, 2017

” That’s a pretty bold statement considering that Google has more than 200 reported ranking factors. For example, if you are in the public relations industry you would be better off having a site like PRWeek to link to you than a small agency blog that’s only been around for a couple of years.

Strategy 257

Strategy How To SEO Engineering 257

Barokas

DECEMBER 19, 2019

It’s well known that the media landscape has been shrinking for years. Pew Research reported a 25 percent drop in newsroom employment from 2008 to 2018. These numbers may not be surprising, but they serve as an important reminder for marketing and PR professionals.

Marketing 78

Marketing Employee Trends Study 78

Sword and the Script

APRIL 12, 2022

Propel is an all-in-one PR platform with media contacts, email distribution and monitoring. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage.

Software 89

Software Pitching Measurement Enterprise 89

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

Marketing content should be a key component in our ideation processes — especially during quiet periods. . With that in mind here is a refresher on ways that PR teams can use content marketing assets to drive PR results and ideas. Just because you don’t have a full report doesn’t mean the data is useless.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth. Why is this relevant to B2B marketing ?

Case Study 99

Case Study B2B Study Marketing 99

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 101

Interviews Publicity Technology Social Media 101

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. A day turns into a week, a week into a month, and the reporter has long since dropped the story idea and never answers an email from your company again. Media references are hard for several reasons.

B2B 78

B2B Media eBook Interviews 78

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Influencer relations is a logical extension of media relations , but less transactional and more collaborative. Bylined content.

B2B 136

B2B Brand Branding Trade Shows 136

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here. Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning.

Government 69

Government Measurement Groups Corporate 69

Sword and the Script

OCTOBER 8, 2016

And finally, email remains a key conduit for media relations and earned media. It’s the fourth point that stands out in my mind because the email marketing industry is riddled with lessons for PR. Don’t miss these related posts: . 11 Simple Ways for PR to Score Content Marketing Points.

Marketing 114

Marketing Pitching Survey Study 114

Burrelles Fresh Ideas

JANUARY 30, 2024

Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok. Our blog posts are human-written, and if we use any sort of AI-assisted writing tool, we will disclose it.

Ethics 97

Ethics Crisis Transportation Airlines 97