Bianchi Biz Blog

MAY 30, 2024

Assets like your website, paid ads, blog posts and videos tend to be perceived as more promotional, so your reader / viewer may subconsciously discount the claims in this content. Media coverage carries the unmatched credibility and authority of an implied endorsement from an objective third party media outlet.

Automotive 91

Automotive Engineering Mobile SEO 91

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews.

Interviews 61

Interviews B2B Media Report 61

Norton's Notes

DECEMBER 21, 2014

At prohibition we recently did some influencer outreach for a new client and we had to target some of the world’s top weight lifting blogs but we couldn’t find any up to date lists so I thought it would be useful to create one ourselves. About the blog. Anyway, after hours of work here are my top ten. www.marksdailyapple.com.

Blogging 44

Blogging Training Exercises Sports 44

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc.

Video 110

Video Marketing SEO Social Media 110

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I’m also a contributing writer for EVannex – I write a weekly blog post. I do a lot of interviews with pros in the EV industry. Offer us an interview with someone with technical expertise.

Meeting 81

Meeting Media Travel Interviews 81

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

Stern + Associates

JANUARY 29, 2024

This is a still-evolving trend as most media interviews outside cable networks are still in print, but it’s conceivable that in the future there will be more video content around topics beyond breaking news.

Strategy 98

Strategy Publicity Media Video 98

ImPRessions - Crenshaw Communications

APRIL 8, 2016

A positive piece of earned media – an editorial feature or interview published in the editorial press – offers a degree of credibility that simply can’t be matched by company newsletters or sales materials. Then, adapt it into a series of blog posts. Blog to promote expertise. Leverage media for more media.

Media 120

Media Interviews Print SEO 120

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. But after that, it gets more nuanced. But after that, it gets more nuanced.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.

Blogging 73

Blogging Twitter Facebook Measurement 73

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Tech and business media are uniquely receptive to interviews and commentary from executives who are subject-matter experts. An impressive resume, coupled with a track record of blogging or speaking on a given topic is often all it takes to launch a founder as an SME. Blog early and often. Expert commentary.

Leadership 149

Leadership B2B Tools Conference 149

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. Don’t use a lifestyle magazine interview to interest another lifestyle pub, as that will likely backfire. Take the byline and convert the information to a blog post.

Interviews 136

Interviews Pitching Infographics Print 136

Sword and the Script

JULY 7, 2020

In an interview with PRWeek, the company likened it to a CRM for PR. Picks from the PR tech blogs and trades In perusing the PR tech vendor blogs and placements, here are some that stood out: a) Making the PR-to-Sales Connection: What’s Next in the ROI Equation? The concept of CRM for PR isn’t new.

Technology 123

Technology Publicity Software Print 123

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. Yes, there is still print and broadcast media. Then, I may see them subscribe to my blog and interact as a member of my community. In the late 1980s, the media was cut and dry.

Pitching 150

Pitching Radio Newspapers Print 150

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

Company 113

Company Interviews Print Pitching 113

PRSay

AUGUST 8, 2018

It’d be an entire roadmap of content, blog topics and email promos. If the date for that TV interview you arranged weeks ago finally arrives just as a major earthquake strikes California, then your big moment might be rescheduled — or axed altogether. Also, when pitching print magazines, consider the necessary lead time.

Pitching 136

Pitching Interviews Video Report 136

PR Insiders

APRIL 13, 2021

It won’t be trying to learn about your industry on your dollar, and it will already have relationships with relevant publications, blogs, and TV and radio shows. Most PR firms specialize in print media (getting editorial coverage in newspapers and magazines, both online and offline), and many focus on social media.

Radio 78

Radio How To Public Affairs Print 78

Prohibition

AUGUST 29, 2023

This can include product reviews, interviews, or features in food publications, both online and in print. This could include traditional media outlets, social media platforms, food blogs, or industry events. Their endorsement and reviews can greatly impact consumer perception and generate interest.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. This is my first in series of interviews on the topic. First, social media will be around for many years to come, just like TV, outdoor, radio and even print. Drew Neisser, Founder & CEO of Renegade. He’s an impressive guy.

Social Media 149

Social Media Marketing Media B2B 149

5W PR

AUGUST 19, 2019

PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. Businesses today must look beyond just print opportunities, and find and interact with their audiences online. Digital vs. Traditional. What Does Digital PR Involve?

Digital PR 76

Digital PR Print Construction Television 76

Bianchi Biz Blog

NOVEMBER 19, 2020

This is part of the reason we created our Meet the Media blog series. If it’s a company anniversary story, perhaps there’s an employee who’s been with the company since the beginning that you can incorporate through quotes or interviews. Non-promotional Insight with a Reader Takeaway.

Automotive 86

Automotive Journalism Interviews Engineering 86

Burrelles Fresh Ideas

MAY 21, 2024

Through op-eds, interviews, and speaking engagements, leaders can champion the importance of prioritizing mental well-being — both within the organization and in broader societal discourse. It’s challenging to stay on top of mentions or topics from all media — print, online, broadcast and social. We can help!

Employee 97

Employee Pinterest Resources System 97

5W PR

NOVEMBER 29, 2017

Go into any interview or media presentation with every bit of knowledge you can think of regarding the topic, your organization, and any current events that might be tied to your industry. No need to use them all, but if you have five of them, it gives you the option of which ones to use during any interview. When it’s Over.

Media Training 87

Media Training Training Film Media 87

Reputation Us

APRIL 18, 2017

Many blogs focus on media relations through the lens of news releases. I’ll skip the dictionary definition that often opens a blog post and put it bluntly. Basically, will TV/radio work, or should they mostly respond via email to online/print queries? There’s another powerful tool in the PR toolbox — Thought Leadership.

Leadership 83

Leadership Print Training Radio 83

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Instead, experts can sign up, go through a validation process fielded by Vetted, and then wait for media to contact them for interviews.

Software 89

Software Pitching Measurement Enterprise 89

Mindful Marketing

SEPTEMBER 13, 2023

Jason Polansky , one of my former advisees who is totally blind, has worked in employee recruitment roles for Microsoft and Whole Foods and now has a position as an unemployment claims interviewer with the Pennsylvania Department of Labor and Industry. ” Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix.

Company 97

Company Consumer Radio Employee 97

MaccaPR

JULY 8, 2015

With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. I like connecting the dots, through interviews with experts who we ask, 'what do you make of this?'". Those PR people who worked in radio, TV, print – they get it. Paul Pioneer Press , the weekly.

Interviews 48

Interviews Radio Journalism Newspapers 48

ImPRessions - Crenshaw Communications

MAY 4, 2017

T his piece written for a 3D printing company , does just that. A well-timed publication will build on other PR efforts – press release, interviews and product reviews, etc. Quote sources and conduct interviews of third-party experts where possible. Time your pieces strategically. Create a writing track record.

B2B 136

B2B Guidelines Writing Pitching 136

The Resolution Blog

NOVEMBER 17, 2015

I have been so inspired by the change I'm interviewing the most innovative teams I come across for a future book and our blog, PR Resolution. At the time of publishing, there have been 1,000 ebook downloads and over 40 print copies of #FuturePRoof ordered and it only launched two weeks ago.

eBook 120

eBook Print Conference Measurement 120

Sword and the Script

APRIL 19, 2016

I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. The reporter had flown in earlier and the interview went on as planned. Interview notes are useful content. Here are two such ways: 1.

Media Relations 60

Media Relations Media Interviews Pitching 60

Barokas

JUNE 1, 2017

Call out what you love about Barokas PR (flattery is a powerful thing, people) in your first email and subsequent interview. Tell us why we should pull your resume out of a stack and bring you in for an interview. Prepare for your interview. Internship interviews are usually 30-minutes long with two Barokas PR staff members.

How To 68

How To Interviews Internal International 68

Bad Pitch Blog

JANUARY 25, 2007

The two billion blogs that feature talking heads blathering on about themselves are useless. As some of you know Kevin interviewed me on Strategic PR when Full Frontal PR came on the scene and I imparted, “I’d never do a blog.” Why wouldn’t we print the self-serving ruckus you served to the media?! I thought, yeah let’s.

Blogging 40

Blogging Print Pitching Interviews 40

Cision

JANUARY 21, 2016

That is, they attempt to create a dividing line that says blog posts belong in one camp while interviews belong in another. For example, Red Bull uses brand journalism every time they publish “The Red Bulletin,” a slick print and digital magazine targeted toward their primary demographic, young males. It’s impossible.

Journalism 120

Journalism Brand Branding Content Marketing 120

Norton's Notes

JUNE 12, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview was with Arik C. 4. Tell me one interesting fact about you that you have never revealed on your blog? I did not make it.

Interviews 28

Interviews Fashion SEO Social Media 28

5W PR

JANUARY 8, 2019

The modern journalist creates content for print, digital and social media, has a successful blog on the side, a personal Instagram account and may even moonlight as a third-party beauty expert for TV segments. Makeup artists grow followings on Instagram and are then interviewed for major magazines.

Brand 74

Brand Branding Instagram Fashion 74

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.) What are the benefits of a broadcast placement rather than a digital/print one? Video is powerful. And don’t be boring.

Strategy 52

Strategy Interviews Pitching Energy 52