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Launching the FEEL First Before You Communicate MODEL [INFOGRAPHIC]

Deirdre Breakenridge

Communication is at the heart of your business and every relationship you build. Modern communicators have a responsibility to use communication as a way to build bridges between people and groups; sharing communication to help, uplift and ignite passion and positive momentum. It’s a do “good” and do “no harm” approach.

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How PR Can Elevate Your Video Marketing Campaigns

Burrelles Fresh Ideas

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. From creating a positive brand image to reinforcing your marketing messages, we’ve curated the eight ways PR can help your video marketing campaigns. Let’s start with the basics!

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel.

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10 Types of Content That Drive Demand & Boost Engagement

Cision

Unless Elon Musk is leaving Tesla to join your start-up, it’s not going to excite your target audience, nor fill up your pipeline. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. Blog Posts. Yes, I’m talking about blogging. You’re doing it.

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How to Spy on Your Competition & Steal Their Secrets

Cision

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. Third, all ChatCPT answers are in quotes and are verbatim.

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3 Ways Patient Advocates Can Boost Your Healthcare Content Marketing

Contently - Strategy

Approximately 133 million Americans live with a chronic illness, and one of the most effective ways healthcare companies can reach that segment of the population is by working with patient advocates. In a way, they’ve become experts in their field, providing a “face” to life with difficult conditions.