Stephen Waddington

OCTOBER 12, 2017

A blog post about writing a public relations plan. It’s that time of year, when thoughts turn to planning for 2018. Here’s an approach that I use based on Ketchum’s planning methodology. 4 Research. Ensure that you focus on your public and the media it uses. 1 Objective. 2 Goals and measurement. 5 Insights.

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Writing Publicity How To Measurement 106

Doctor Spin

DECEMBER 7, 2023

This intelligence involves effectively using words and language. This type refers to using one’s whole body or parts of the body (like the hands or the mouth). It’s the ability to manipulate objects and use various physical skills. According to research, there are several types of intelligences. 1 Gardner, H.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

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Social Media Trends Media Instagram 156

Sword and the Script

APRIL 12, 2022

But then, last month, TrueScope, which provides media monitoring , raised a $6 million Series A round. Propel is an all-in-one PR platform with media contacts, email distribution and monitoring. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences.

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Software Pitching Measurement Enterprise 88

Sword and the Script

MAY 5, 2020

That’s how The Content Advisory opened up its newsletter on May 1 st. If you’re a vendor, here’s how to get into the column. >>> PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence. We’re not sure.”

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ZudePR

MARCH 22, 2018

Are you looking for advice on how to get going, without an agent, without a publisher. In this 8,000-word article , you’ll discover how I – a 45-year-old Brit with no writerly mates – turned my pipedream into a not-so-shitty first draft of 87,000 words. This blog post showed me another way. This blog post showed me another way.

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Sword and the Script

DECEMBER 15, 2020

My own predictions. There is no order of merit to the placement – and you’ll find my own predictions at the very bottom – and a tip for getting invited to this prognostication party next year. If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. PR and communications predictions.

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Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. The Paid, Earned, Shared and Owned (PESO) model has emerged as a planning model. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting.

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Sword and the Script

JANUARY 31, 2023

According to a press release published by Marlin Partners, which owns a controlling stake in MW Investment: “The Offer Price represents a premium of 36% to the last traded price of NOK 13.25 ” As a side note, Marlin also owns a majority stake in Talkwalker which it acquired in 2018. million.

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Software Case Study Technology Tools 78

PR 20/20

NOVEMBER 30, 2022

So, how can teams pinpoint what went wrong and redirect marketing energy? Do team members understand the metrics used to evaluate their performance and development? Whether you’re evaluating the team on a quarterly or annual basis (or anything in between), clearly convey what metrics are used to evaluate individual performance.

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Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Onclusive also announced the acquisition of Ozmotik which will help PR discern which earned media is the most valuable. There isn’t a whole lot of coverage about PR technology.

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Industry Media Technology Employee 85

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place. 3) Surgically weave it into blog posts.

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Media B2B Groups Conference 95

PR 20/20

OCTOBER 24, 2017

Do you need more blog subscribers? This post will help you increase your subscribers using tactics that are easy to implement in a short period of time for fast results. >>Related >>Related Read: How Can I Generate Blog and Email Subscribers? Think about how many emails you send per day.

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Blogging SEO Pinterest LinkedIn 42

Sword and the Script

JANUARY 28, 2020

Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. Notified allows you to monitor all the major social media sites and online news sources. This includes blogs, discussions and other formats.

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Software Tools Publicity System 113

Stephen Waddington

JUNE 21, 2018

A well-functioning news media is critical to democracy. The original promise of the internet was that mainstream media would be disintermediated and the public would have access to a huge variety of blogs and websites. It’s been a defining opportunity not only for the media but also for the PR business.

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Social Media Print Study Advertising 73

Sword and the Script

MARCH 10, 2019

While the PR community has heard inklings of in-housing anecdotally – Richard Edelman recently cited it as a cause following disappointing earnings for the year ending 2018 – to the best of my knowledge, this is the first time we’ve seen this trend surface in a survey of the communications industry. Media Relations is Hard and Getting Harder.

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Survey Media Relations Corporate Communications 97

Sword and the Script

FEBRUARY 4, 2020

The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. According to Catalin Cimpanu , who pens Zero Day for ZDNet , CEO David Ives confirmed the attack “hit core server and engineering workstations inside TVEyes’ network, primarily in the US, but also some systems located abroad.”.

Software 101

Software Analysis Data Tools 101

Sword and the Script

JULY 2, 2019

The press release distribution platform owned by Warren Buffet’s Berkshire Hathaway says it’s partnering up with Q4 Inc., PRWeek reporter Sean Czarnecki quotes him in his story as saying, “We’re going to put our heads together about how we can integrate further and create more products.” That partnership has ended.”.

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Trends Media Report Technology 60

Stephen Waddington

OCTOBER 4, 2020

How can the CIPR’s Board and Council better represent members and the profession? As a Council and Finance Committee member I’ve been shocked to learn that the CIPR budget contribution to all sectoral and regional groups was less than one per cent of the £4m+ budget in 2018. We need substantial, urgent and radical reform.

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Meeting Government Energy Employee 78

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Plus, our very own founder and CEO, Paul Roetzer ( @paulroetzer ), will be speaking. Tech industry.

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Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 10, 2019

Indeed, my own predictions are at the very bottom. We’re used to seeing communications and interactions with brands that are personalized. And then knows how to leverage this information to persuade you to purchase or act in a certain way.” 4) Better integration of owned, earned and paid media.

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Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. My own predictions are included at the bottom. 1) Owned media gains on distrust of mass media. 4) New emphasis on trust. “I

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Social Media Marketing Media Creativity 90

Buzzstream

NOVEMBER 10, 2020

To get an estimate of how many releases they receive daily, I reached out to two journalists that I previously worked with at OK! However, putting yourself in the journalist’s shoes can immediately give you some clarity as to how you should approach it. . However, I’ll explain exactly why this is in point 9. Their responses?

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Pitching Writing Digital PR How To 164

PR 20/20

FEBRUARY 6, 2020

Based on the title of this post, you know how: Podcasts. The creators: Breaking Brand is a podcast by Buffer ( @buffer ), whose products are designed to make social media marketing simpler and smarter. Overview: How do you create a brand from scratch? It’s the golden age of podcasts. And there’s a podcast for everything.

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Marketing Conference Content Marketing Agency 74

Sword and the Script

AUGUST 6, 2019

For reference, I’m tracking 27 different vendors and if you work a vendor, this page has everything you need to know about how to get tracked, how this works, and how to get in touch to share news and views. The company has aggregated a stellar roster of contributors to produce a number of sessions on earned media.

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Marketing Pitching Corporate Tools 63

ZudePR

DECEMBER 30, 2016

Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: I’ve read some corking books this year. Here are my top 10. Sign Up Now. #1:

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Writing Google Meeting Airlines 84

The Hoffman Agency

NOVEMBER 14, 2019

All of the books included are page-turners in their own right, due in no small part to each author’s ability to incorporate and rely upon the universal storytelling elements. As cold weather settles in, my fellow Hoffmanites and I are cozying up with our favorite books. American Fire , by Monica Hesse.

Storytelling 28

Storytelling Education Television Government 28

Contently - Strategy

JUNE 11, 2021

Business school taught me some basics, but when I co-founded my own startup called Flexiple while still in school, I learned the hard way. But along the way, there was an incredible amount of trial and error as I figured out how to launch a product, think about SEO, find the right distribution channels, and much more.

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Marketing SEO Reddit Viral 106