Onclusive

MARCH 23, 2020

We know that any complex modeling can be as confusing as it is beneficial, so if you need some assistance wading through the options that can best help you understand the value of PR and communication in your firm, reach out to a trusted expert on the topic. MMM vs. Data Driven Attribution.

Media 195

Media Measurement Analysis Television 195

Cision

JUNE 29, 2016

Do you know whether or not your communication strategy is working? In this interview, Ed discusses the benefits of analyzing your communication, why you shouldn’t leave analytics to the last minute and how conversion metrics can give you a good sense of your business impact. Analytics can tell you. What will change most?

Analytics 215

Analytics Measurement Big Data Data 215

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Alert consumer brands to emergent reputation threats .

Media 88

Media Data Reddit Crisis 88

Cision

SEPTEMBER 22, 2016

Is your brand communication sparking conversations…or falling on deaf ears? In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Quantification of communications results continues to get more sophisticated and more accurate daily.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Shift Communications

NOVEMBER 19, 2015

For example, big data. Market researchers use big data to predict how a consumer will act based on factors like demographic information, income, previous purchases, voting habits and internet usage. Not surprisingly, healthcare is finally working its way into the big data conversation.

Healthcare 60

Healthcare Big Data Data Retail 60

Shift Communications

NOVEMBER 19, 2015

For example, big data. Market researchers use big data to predict how a consumer will act based on factors like demographic information, income, previous purchases, voting habits and internet usage. Not surprisingly, healthcare is finally working its way into the big data conversation.

Healthcare 60

Healthcare Big Data Data Retail 60

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

“Creativity is hardly possible without one’s capacity to think metaphorically, to coordinate proactively and to make predictions that go beyond simple extrapolation,” argues Anton Oleinik in a recently published paper in Big Data & Society. They want to know why a company exists and what its brand stands for. What does it value?

Marketing 173

Marketing Storytelling Creativity Privacy 173

PRSay

JANUARY 3, 2018

Throughout January, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Whether the effect is positive or negative, AI will likely impact PR and communications.

Publicity 167

Publicity Social Media Television Measurement 167

Critical Mention

FEBRUARY 22, 2019

“In the era of big data, we have the need to mine all of that information, and humans can no longer do it alone. AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” Data interpretation (31%). Jolie Shapiro.

Marketing 118

Marketing Data B2C Big Data 118

Cision

MAY 5, 2016

Lisa Martins, vice president at Finn Partners, says you must be open and honest with your audience and be mindful of what and how you are communicating with them. So it’s important to be mindful and thoughtful of how you communicate. . What do you see as some of the biggest communication challenges facing health brands today?

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. Without PR attribution, communicators only know the top of the funnel, i.e., which publications wrote about their brand. Make Data-Driven PR Decisions. However, the truth is that we can measure it.

Analytics 170

Analytics Measurement Data Technology 170

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. If you want to accelerate your career growth, then you’ll need to fill up your well with new insights and information.

Nonprofit 159

Nonprofit Local LinkedIn Big Data 159

5W PR

DECEMBER 21, 2018

In just a few weeks, the big ball will drop, and we will be celebrating the beginning of yet another New Year. For many savvy communications professionals, that means creating a new content calendar for the coming year. Evaluating ROI on communications efforts is not always a precise science. Quality of Data.

Big Data 60

Big Data Data Storytelling Measurement 60

PR in High Definition

APRIL 28, 2016

With virtual reality, brands can offer a broad range of experiences to help consumers and influencers alike become fully immersed in a wide range of stories. At this exponential rate of growth, the future of marketing and communications will certainly become centred on virtual reality. An insider’s view on events and press conferences.

Social Media 54

Social Media Tools Marketing Enterprise 54

Stephen Waddington

DECEMBER 11, 2019

Data-driven PR, powered by AI, is impacting the evolving face of communications. AI and big data are powerful tools in improving the decision-making process. We took our industry-leading research and work to thousands of communicators worldwide. As you’ll discover Kerry is driven and hugely enthusiastic.

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

Critical Mention

SEPTEMBER 9, 2018

The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance. A globally recognized thought leader in creative excellence and business strategy, his passion is connecting consumers with brands in a genuine way and promoting positive societal change. 7 from 9-7 p.m.

Conference 66

Conference Crisis Management Survey Big Data 66

Shift Communications

JANUARY 20, 2015

In today’s data-driven world, marketers must not only understand how to tailor their messages to audiences via different channels, but be adept at measuring the effectiveness of these messages as well. Zach Burrus. Marketing Analyst. Future of Marketing Marketing Marketing Technology'

Marketing 60

Marketing Privacy Big Data Technology 60

Polaris

DECEMBER 18, 2014

Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business. Marketing communications will become even more complex, with so many tactical options we’ll feel as though we just stepped off a merry-go-round.

Trends 135

Trends Marketing Pinterest Social Media 135

Shift Communications

FEBRUARY 4, 2015

The world seems awash in data with trends like IoT, wearables and big data dominating the headlines. For a B2B marketer, these headlines can feel very consumer oriented and likely not relevant. Data is Just for Consumers and Science Projects, right? Derek Lyons.

B2B 60

B2B Data Data-Driven PR Enterprise 60

Shift Communications

AUGUST 19, 2016

I joined the business-to-business (B2B) tech team at SHIFT Communications without knowing much about tech, not to mention the lingo and terminology. While these terms are no-brainers if you work in tech PR or live anywhere near Silicon Valley, to your average consumer, they are meaningless. Alexa Karkar. Account Executive.

Technology 60

Technology Nonprofit Big Data Pitching 60

Waxing UnLyrical

AUGUST 14, 2013

The cloud has changed everything, far more than merely how we communicate. Needless to say, this was a tedious and highly time-consuming process. Communication Guest Posts Media Public Relations big data cloud computing cya dropbox ECM electronic content management google drive government press agent'

Big Data 81

Big Data Government Local Data 81

PRSay

OCTOBER 12, 2016

In September, 2015, Volkswagen suffered the wrath of the global community after disclosing that the company’s diesel cars were designed to cheat on tailpipe-emissions tests. In an interview with the New York Times , Hans-Gerd Bode, Volkswagen’s communications chief described the crisis as a “tsunami.”

Big Data 60

Big Data Crisis Communications Data Crisis 60

Shift Communications

FEBRUARY 19, 2015

Other forms of marketing communications have been automated and scale very well. Programmatic advertising is machine-to-machine communication. SEO is machine-to-machine communication as well. Is the profession endangered by the ubiquity of automation in other forms of marketing communications? Why not PR?

Advertising 60

Advertising Advertising SEO Software 60

Waxing UnLyrical

JUNE 13, 2016

So what better way to kick the week off than to feature some of the world-class speakers and their thoughts on integrated communications, which is the theme of this year’s Summit? Lessons from NATO for Leading the Way in Digital Communication. Why: “I like integrated communication strategy. Here you go.

Education 40

Education Measurement Government Interviews 40

PR 20/20

JULY 24, 2019

Vasquez shared what we (marketer + machine) are already achieving together and will continue to in the future: Clustering and interpreting consumer data in real time. Marketers have a ton of data on their hands. However, we understand the word “data” can be intimidating. Predicting trends and analyzing sentiment.

Marketing 59

Marketing Data Technology Analytics 59

Mark My Words

DECEMBER 21, 2017

You can listen to modish analyses of modern communications and you can join the high priests of Google worshipping at the altar of big data. But the fact is that all of the media we consume – from the papers we read to the soundbites we retweet – boils down to ballyhoo. He was the unsurpassed master of hype.

Viral 83

Viral Big Data Fashion Publicity 83

ImPRessions - Crenshaw Communications

APRIL 8, 2021

The firm advises them to “share prosperity” by offering new jobs and presumably skills training; to communicate more clearly about “fairness” and use “explainability”; and to embrace diversity, equity, and inclusion. Those schemes don’t seem realistic (or very profitable for consumers).

Reputation 305

Reputation Privacy Data Advertising 305

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

5W PR

JUNE 6, 2022

Consumer Focus. With the evolution of technology, companies have generated a lot more data, which can inspire the creation of a lot more ideas, as well as increase the reach of those creative ideas. One of the most important public relations elements is communicating with media outlets as well as journalists. Remote Work.

Trends 88

Trends Data SEO Consumer 88

Mindful Marketing

JULY 19, 2023

Big tech companies like Facebook and Google, as well as credit bureaus like Equifax and Experian, are among the biggest players in the data collection market. These organizations often say they don’t sell customer data; rather, they “share” it with their advertising partners.

Analytics 99

Analytics Data Retail Advertising 99

Mindful Marketing

SEPTEMBER 21, 2019

Their secret is ‘big data.’ ’ According to a recent Wall Street Journal (WSJ) article, certain companies now use data analytics and artificial intelligence (AI) to determine “how far a customer can be pushed until their heads explode.” Unfortunately for it, the company passed the point of no return.

Company 51

Company Customer Service Analytics Ethics 51

NewsWhip

JULY 29, 2021

Although Brian Mossop has a background in biomedical engineering and neuroscience, Brian currently leads a marketing and communications intelligence team to supply data-driven insights to some of the world’s leading brands. The importance of data for clients | Jump to text. Incorporating emergent data | Jump to text.

Brand 78

Brand Branding Marketing Data 78

Shift Communications

OCTOBER 31, 2016

Manual media monitoring and reporting is time-consuming, expensive, and often a waste of resources and human talent. At World of Watson, IBM data scientists demonstrated the latest technology solutions for delving through millions of papers, articles, and data to find hidden patterns and powerful insights.

Analytics 60

Analytics Data Analysis Technology 60

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52