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Media Mix Modeling – A Fresh Approach

Onclusive

We know that any complex modeling can be as confusing as it is beneficial, so if you need some assistance wading through the options that can best help you understand the value of PR and communication in your firm, reach out to a trusted expert on the topic. MMM vs. Data Driven Attribution.

Media 221
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Media Mix Modeling – A Fresh Approach

Onclusive

We know that any complex modeling can be as confusing as it is beneficial, so if you need some assistance wading through the options that can best help you understand the value of PR and communication in your firm, reach out to a trusted expert on the topic. MMM vs. Data Driven Attribution.

Media 195
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article thumbnail

Media Mix Modeling – A Fresh Approach

Onclusive

We know that any complex modeling can be as confusing as it is beneficial, so if you need some assistance wading through the options that can best help you understand the value of PR and communication in your firm, reach out to a trusted expert on the topic. MMM vs. Data Driven Attribution.

Media 195
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What Lies Ahead for Public Relations in 2018?

PRSay

Throughout January, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms.

Publicity 167
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

Ethics 52