Doctor Spin

JUNE 29, 2022

There are serious problems with this approach: One problem is that the return on the PR investment is a fluctuating valuation rather than a net income; it’s not “money in the bank.” ” This creates an imbalance in the formula: ROI = (valuation t1 — valuation t0 ) / cash loss. PR in the Boardroom. Still not convinced?

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Bianchi Biz Blog

FEBRUARY 22, 2021

I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes. I created a blog, In the Driver’s Seat, to document my entire experience ( [link] – scroll to the bottom for the beginning of the series). How long have you been in journalism and how did you get started?

Groups 55

Groups Meeting Transportation Media 55

Waxing UnLyrical

MARCH 11, 2016

From Women’s History Month to International Women’s Day, March is all about women. Community member Amanda Roe also had this to say: @shonali A3:always include competitive comparison; align w/co’s goals & how relationships positively impact sales. Amirite ladies? Here’s some of what we talked about.

Measurement 40

Measurement Meeting Comparison Banking 40

Waxing UnLyrical

JUNE 20, 2016

Why: “One truth about online fundraisers: It is very, very hard to succeed with social media and blog content alone,” writes Geoff Livingston as he explains why “frankly, you need multiple tactics.” Integrated Communications: Sink or Swim. yellow brick road. Fundraising: To Email or Not to Email.

Communications 42

Communications Retail Banking Mobile 42

PR in High Definition

AUGUST 21, 2018

National Avocado Day”, “International Sloth Day” or “Bring a Potato to Work Day” are just a few of the many examples of this kind of activity that are constantly popping up and trending on social media. But some of these actually have a very minimal effect on the relationship between the brand and consumer.

Brand 54

Brand Branding Trends Social Media 54

Waxing UnLyrical

JUNE 5, 2018

In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. By attending webinars, reading blogs & staying up on best practices, youll be armed w/ info you need #measurepr. measurePR March 2018. A3: Education is important.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

PR in High Definition

OCTOBER 26, 2020

Their responsibility goes beyond shareholders and must satisfy employees, customers, suppliers, local communities, and society at large, to create a purpose-driven kind of capitalism. Failing to understand and cater to this will be to our detriment as comms professionals and the businesses we represent.

Groups 62

Groups Employee Leadership Examples 62

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Internal comms takes center comms stage in hybrid work.

Marketing 190

Marketing Content Marketing Data Social Media 190

Norton's Notes

JULY 29, 2015

I provide strategic digital and social media advice on behalf of corporate, media and political communication clients. Despite by my age, I’m lucky enough to have worked with over 30 organisations including a number of banks, DuPont, Adobe UK, and even the Falkland Islands Tourist Board. What are you passionate about?

Interviews 28

Interviews SEO Banking Radio 28

Waxing UnLyrical

JULY 29, 2016

– though I really wish you’d leave them as actual comments on the blog. It took a while, but a) we learned so much about what made them tick and how they work, and b) we built internal bridges that made a world of difference when we were developing and executing our campaigns around their work.

Measurement 40

Measurement Banking Meeting Local 40

Waxing UnLyrical

MARCH 11, 2015

The image below is a screenshot of Facebook Analytics from my blog’s Facebook Page: You can see that some posts are more popular than others, some were clicked-through more than others, but it’s all empty calories. . “The biggest challenge in measurement overall is the allure of measuring what’s easy.”

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. All this wheeling and dealing that’s been central to Cision over the last several years has been bad for the PR community in my opinion. Let’s just hope 2020 ends on December 31 st.

Software 178

Software SEO Company Tools 178

Stephen Waddington

JUNE 28, 2018

We know one of the greatest challenges for PRs and communicators is getting an up-to-date and informed 360 degree view and perception of the brands they work on. How do you cope with all the external and internal information available to build this picture? In real time? This is not just a consumer story, of course.

Communications 60

Communications Public Affairs Government Reputation 60

Sword and the Script

DECEMBER 10, 2019

16) Social media fragments into niche communities. It will continue to split and fragment and silo itself into like-minded communities with incrementally less access for marketers.”. By consistently showing up, engaging with audiences (internal and external), and not expecting results overnight. How can they do that?

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Waxing UnLyrical

AUGUST 26, 2016

And such days – be they International Women’s Day , or Women’s Equality Day, or Equal Pay Day – inevitably make me think about how far we have come… and wonder whether we’re doing enough to keep moving. Ditto International Women’s Day, Women’s Equality Day, and so on. These are the days.

Internal 40

Internal International Film Banking 40

Waxing UnLyrical

AUGUST 26, 2016

And such days – be they International Women’s Day , or Women’s Equality Day, or Equal Pay Day – inevitably make me think about how far we have come… and wonder whether we’re doing enough to keep moving. Ditto International Women’s Day, Women’s Equality Day, and so on. These are the days.

Internal 40

Internal International Film Banking 40

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. marketers, PR, IR and internal communications professionals?to 6) Picks from the PR tech vendor blogs .

Marketing 63

Marketing Pitching Corporate Tools 63

Waxing UnLyrical

APRIL 4, 2016

Why: “People come to your blog looking for solutions to their external needs, so solving these is important … but if that’s all you do you’ll only ever go so far with building your blog.” ” Darren Rowse explains why readers are more likely to “stay when you address their internal needs.”

Banking 40

Banking Social Media Storytelling Training 40

Waxing UnLyrical

APRIL 2, 2016

Here’s a screen grab from FTC’s blog. Element #5: Community. Since you can communicate your message directly to your audience, if you are smart about listening to and engaging in conversation ( C alert!) with them, you can start to build communities around your content ( C alert!) Community: Example.

Strategy 40

Strategy Case Study Community Creativity 40

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Do you blog regularly? Rethinking internal and external comms. Test, test, test.

Marketing 169

Marketing Employee Content Marketing Training 169

Masters in Communications

FEBRUARY 12, 2022

Communication Conglomerates Many of the news media outlets across the western world are run by a small number of powerful, influential, international figures who control a large percentage of the media in many countries. Seemingly innocuous, scammers collect this data and can hack social media accounts and even bank details.

Ethics 52

Ethics Communications Print Television 52