Landis PR

JANUARY 22, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Anni Kosunen, Ellun Kanat. For the original blog, please visit here. Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Communication and marketing are not just support functions.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 They always use analytics to measure performance. 1) How long should a blog post be? So, how long should a blog post be?

Blogging 110

Blogging Survey B2B Analysis 110

Sword and the Script

JANUARY 9, 2024

This is because many of the queries aren’t from bona fide journalists, but from corporate bloggers. A blogger from some tech company’s blog will always be included. Further, some vendors, like HubSpot, actually run their blogs like a news site. PR measurement evangelist Mark Weiner passed in December. In remembrance.

Brand 158

Brand Branding Reddit Pitching 158

Sword and the Script

NOVEMBER 28, 2017

These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. 1) How long does it take to write a blog post? The average time spent composing a blog post this year was three hours and twenty minutes (3:20). 2) How long should a blog post be?

Study 81

Study B2B Marketing Survey 81

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. Measurement templates. Sword and the Script Media can help with B2B marketing, PR and social media.

Reddit 179

Reddit Software B2B Technology 179

Sword and the Script

MARCH 10, 2020

That’s the approach some companies are taking with their blog posts and content. The study looked interesting, so I clicked the link for a closer look: the ‘source’ document was another blog post, which in turn cited several other studies. How could this happen on a company blog? Somebody said something sometime.

Blogging 97

Blogging Company Journalism Study 97

Sword and the Script

DECEMBER 19, 2023

Sometimes I write a complete blog post on a report – and other times it’s just a blub. Corporate communications teams emphasized “repurchase” “According to Cision data shared with Fast Company , ‘repurchase’ is among the most common keywords in this season’s earnings releases. Need an extra pair of B2B marketing and PR hands?

B2B 106

B2B Survey Pitching Software 106

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 74

Blogging B2B Content Marketing Trade Shows 74

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. The survey identified the top five reasons for firing an agency as follows: 1) cost (81%); 2) poor client service (47%); 3) inability to measure ROI (41%); 4) too much “hand-holding” (32%); 5) taking more work in-house (30%). is notoriously difficult to measure.

Survey 105

Survey Media Relations Corporate Communications 105

Sword and the Script

JANUARY 20, 2018

As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. 1) Networking device maker’s product catalog. 2) Public relations and complex value propositions.

Case Study 101

Case Study B2B Study Marketing 101

Sword and the Script

FEBRUARY 13, 2018

He thought too much of corporate writing was boring and conformist…and this was one way he urged us to keep thing interesting. Other readers liked these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. Punctuation was his way of teaching us to make a point. Give our services a try. Talk to Us !

Writing 61

Writing Blogging Content Marketing Web 61

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: Effective Thought Leadership in B2B ).

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS. 6) How Long Should a Blog Post be in 2019?

Blogging 81

Blogging Publicity Marketing Survey 81

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

One type of earned media content that is often intrinsic to B2B and political campaigns is the op-ed. In two randomized experiments involving both the general public and so-called “elites”, researchers found that op-ed content had a measurable and lasting effect on people’s views among both the general public and policy experts.

SEO 227

SEO Agency Reputation Policies 227

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. Most of these ideas are good substance for blog posts and social media.

Trade Shows 87

Trade Shows B2B Conference Marketing 87

Sword and the Script

DECEMBER 31, 2016

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven years of blogging, and 570+ posts, this struck me as a natural progression. I kept blogging too. 6) Survey says PR Best Positioned to Manage Corporate Social Media.

Blogging 112

Blogging Content Marketing B2B Social Media 112

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. There are more blogs focused on personal development than any other topic, according to the survey.

Survey 60

Survey Blogging Corporate Analytics 60

Prohibition

MAY 9, 2018

So then, why are B2B brands more hesitant when it comes to embracing the influencer? And, should more be done by PRs and marketeers to promote their use when planning B2B campaign activity? In fact, embracing the use of an influencer can be more impactful when it comes to corporate communications. Make it measurable.

B2B 48

B2B Marketing Strategy Corporate 48

Prohibition

MAY 9, 2018

So then, why are B2B brands more hesitant when it comes to embracing the influencer? And, should more be done by PRs and marketeers to promote their use when planning B2B campaign activity? In fact, embracing the use of an influencer can be more impactful when it comes to corporate communications. Make it measurable.

B2B 48

B2B Marketing Strategy Corporate 48

Sword and the Script

FEBRUARY 16, 2021

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. 57% are neutral about trust in NGOs.

Government 145

Government Survey Ethics Media 145

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. Making an effort to measure is half the battle. More than half (60%) of respondents say they measure their comms efforts “always” or often.”

Survey 122

Survey Communications Ethics Measurement 122

Sword and the Script

DECEMBER 5, 2023

It took years of blood, sweat and corporate treasure to bring these plans to fruition…and they clearly didn’t come close to hitting ROI objectives. The company says it’s developing a product that uses “large language models” [plural] for PR measurement. Need an extra pair of B2B marketing and PR hands? More gen AI.

Software 141

Software Reddit Technology B2B 141

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

AUGUST 5, 2014

The demand for measuring effectiveness in marketing is on the rise too, according to an eMarketer report titled, Execs to Marketers: Show Me the Metrics. PR Measurement Isn’t Quite the Same. What PR needs is a framework to think about measurement and organize itself to measure. Consumption.

Measurement 120

Measurement Analytics Tools SEO 120

Sword and the Script

JULY 16, 2016

There is never enough budget, the pressure and time necessary to measure ROI is ever more pressing and yet production is expected to rise. Measuring Marketing Returns. Measuring ROI is always a challenge because the buyer’s journey is rarely linear. The B2B marketing struggle comes full circle in production.

Content Marketing 60

Content Marketing B2B Marketing Trends 60

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. 1) How long should a blog post be? The average post today is 1,142 words long but it’s clear that blog posts are getting longer – 41% longer than the typical post three years ago. B2B Lead Generation ). 78% of B2B marketers say better quality content has driven success. (

Content Marketing 127

Content Marketing SEO Social Media Marketing 127

5W PR

DECEMBER 19, 2023

‘ Fearless Girl’ Statue : Facing the Wall Street bull, this statue became a powerful symbol of gender diversity in corporate leadership, demonstrating how PR stunts can transcend traditional advertising and create a lasting impact. Measure and Analyze Results: After the event, evaluate its effectiveness against your goals.

How To 78

How To Ethics Measurement Creativity 78

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). And it’s not just public relations. Wait, what is earned media?

Media 98

Media Nonprofit Pitching Analytics 98

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently.

Marketing 198

Marketing Content Marketing Data Social Media 198

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

NOVEMBER 7, 2023

A blog post published online said its platform will “generate a tailored list of recommended journalists wherever you’re adding contacts. PR measurement. Roughly half of respondents (47%) say they spend at least 25% of their time on PR measurement, the survey found. (click image for higher resolution) 2.

Employee 144

Employee Software Survey Tools 144

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. It was an interesting job, particularly from a B2B tech PR perspective. Did you know? Check out our services.]. Recommendations suggesting contacts to pitch.

Technology 170

Technology Publicity Software Pitching 170

Shift Communications

AUGUST 3, 2016

As my colleague Amanda Munroe pointed out recently , the B2B tech space has many challenges. In order to produce an effective and impactful plan for B2B PR program you need the following five things: Alignment with Audience. If you are having trouble on the brainstorming front, check out this blog post that may help you.

B2B 60

B2B Interviews Strategy Product Launch 60

Bianchi Biz Blog

AUGUST 5, 2021

As mentioned in our recent Three Reasons ESG Communications Are Crucial for Automotive & Vehicle Technology Suppliers blog, ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. SASB (Sustainability Accounting Standards Board): 15%.

Automotive 96

Automotive Report Mobile Technology 96

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here. Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning.

Government 69

Government Measurement Groups Corporate 69

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here. That example is less quantifiable, but brand recognition also can be measured through polling and surveys.

Leadership 105

Leadership SEO Measurement Reputation 105