Sword and the Script

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” The survey had three findings that stood out to me: 1. This is cited ahead of leadership quality (76%) and technological innovation (72%).” The purpose?

Financial 143

Financial Marketing Survey B2B 143

Sword and the Script

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. That’s my analysis of the 2020 B2B Thought Leader Impact Study by Edelman and LinkedIn.

Leadership 189

Leadership B2B Marketing Study 189

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Here are five pitch ideas for when there is no news that can work particularly well for B2B PR campaigns. . Here are five pitch ideas for when there is no news that can work particularly well for B2B PR campaigns. . Often companies have surveys or case studies that contain great data points. PR firms live and die by news.

Pitching 333

Pitching Case Study Leadership Data 333

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

When done correctly, it can generate extensive media coverage and reinforce expertise or even leadership. . the Crenshaw team offered select journalists expert commentary from executive leadership at Fractal , the world’s leading AI-provider for Fortune 500 companies. Chase a breaking story.

How To 334

How To Media Healthcare Survey 334

Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

B2B 116

B2B Study Survey Software 116

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Here’s a look at the most reliable ways to generate content that supports a B2B brand outside of earned media. One form of content that works particularly well for B2B brands is the white paper. Thought leadership events keep on giving. Earned results aren’t usually enough for a robust PR program.

Case Study 390

Case Study B2B Study Interviews 390

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Effect of thought leadership on reputation and sales. Source: Effective Thought Leadership in B2B ).

Survey 174

Survey Marketing B2B Study 174

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. Data-driven pitches win points with journalists.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

MAY 17, 2022

Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department. That analysis is how the research firm sets up a paper that compares the results of several surveys over time. Forrester conducted a “buyer’s survey” in the years 2017, 2019 and 2021.

B2B 111

B2B Study Survey Comparison 111

Sword and the Script

FEBRUARY 12, 2022

Business must now be the stabilizing force delivering tangible action and results on society’s most critical issues…Societal leadership is now a core function of business.”. Further, when you introduce concepts like quality, convenience, and price to the survey question, the grandiose idea of business as this purveyor of utopia evaporates.

B2B 112

B2B Government Ethics Survey 112

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. For example, let’s say you’re a B2B company that sells cybersecurity services.

B2B 111

B2B Social Media Company SMB 111

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten.

Survey 94

Survey Industry Leadership Study 94

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

Business and tech media in particular have an ongoing appetite for research, studies and surveys. For B2B companies, this presents a massive PR opportunity. To meet media demand, B2B tech brands in particular can build out their own research assets. Most scaled B2B tech companies are sitting on a pile of interesting data.

B2B 147

B2B Data Retail Survey 147

Bianchi Biz Blog

NOVEMBER 30, 2023

For the study, the authors surveyed 211 corporate media relations officers and conducted 12 follow-up interviews to examine the role media relations officers play in shaping a company’s information environment. Interested in the trends and issues that media relations practitioners are facing today? Interesting right?

Media Relations 92

Media Relations Automotive Media Survey 92

Sword and the Script

FEBRUARY 16, 2021

It also surveyed 1,500 respondents in the U.S. survey respondents said the following: 61% trust business. According to the survey, business was the only institution that respondents classified as both ethical and competent. Both media and government were labeled – by survey responses – as unethical and less competent.

Government 136

Government Survey Ethics Media 136

Sword and the Script

FEBRUARY 20, 2024

That’s according to a report by Muck Rack based on 193 survey responses from marketing and PR professionals late last year. One observation on metric for B2B marketing is that most tech companies have striving for a “marketing sourced pipeline.” So, says Propel, which provides PR software. What exactly is that?

Report 105

Report Publicity Marketing Pitching 105

Sword and the Script

OCTOBER 11, 2022

A survey of comms pros finds the top three reasons clients hire outside help are an extra pair of hands, outside objectivity and advice and expertise in a niche. That’s according to 53% of the 483 communicators that responded to the 5th Annual JOTW Strategic Communications Survey for 2022 ( summary and highlights ).

Agency 139

Agency B2C B2B Survey 139

Communications Conversations

OCTOBER 28, 2022

However, many of these companies follow the same playbook, using their corporate blogs essentially one of two ways: to share corporate news or to promote thought leadership. According to Andy Crestodina’s annual blogger survey, 42% of individual bloggers have created original research in the last 12 months.

Blogging 109

Blogging Corporate Survey Interviews 109

Sword and the Script

MAY 18, 2021

That’s according to a survey of 750 communicators tallied up in the 2021 Communications Benchmark Report by Ragan Communications. According to a survey, comms professionals gave themselves good grades. This mirrors the sentiment in a separate survey that quantified a self-assessment by CMOs. Check out our services.].

Study 165

Study Communications Survey Pitching 165

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Thought leadership content is persuasive. One type of earned media content that is often intrinsic to B2B and political campaigns is the op-ed. It may seem like a silly question; after all, “publicity” is what people think of when they think about PR. We’ve embraced the PESO model of content. Here’s why.

SEO 227

SEO Agency Reputation Policies 227

Sword and the Script

DECEMBER 26, 2017

Many of the posts published here are heavily weighted with surveys and reports. A Chief Marketer report found the content most effective at moving prospects through the B2B sales funnel are articles and blogs [49%]. ( B2B Lead Generation ). 78% of B2B marketers say better quality content has driven success. (

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Sword and the Script

FEBRUARY 15, 2022

When the data was aggregated and anonymized, they could see behavioral trends in the legal sector that you couldn’t find in a survey. Earlier this year, I wrote a piece titled, The Average Cost of a B2B Content Asset is $2,791. What marketer doesn’t want to know what B2B content costs? And share they do. Image credit: Unsplash.

Company 95

Company Marketing B2B Software 95

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. The study concluded thought leadership “attracts invitations to bid (RFPs), earns buyer preference by building trust, directly contributes to wins, and can even impact pricing.”.

Leadership 65

Leadership B2B Study Marketing 65

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. The survey suggests reporter views of the top challenges they face is splintered.

Survey 101

Survey Report Media B2B 101

Sword and the Script

MAY 25, 2021

That’s the overarching conclusion stemming from a global survey carried out by Morning Consult. The survey breaks answer to this question out by country and precisely 51% in the U.S. The survey breaks answer to this question out by country and precisely 51% in the U.S. and has a margin of error of 3%. and 40% in the U.K.

Brand 108

Brand Branding Survey Customer Service 108

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release. But let’s be real — it’s not sexy. You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts).

Infographics 235

Infographics Case Study Content Marketing Video 235

Barokas

MAY 31, 2019

Half of B2B marketers say producing content consistently is a top marketing challenge (Content Marketing Institute) and 65 percent have trouble producing engaging content (Zazzle Media). Contributed articles : Today, any good PR plan will include a strategy for thought leadership and contributed articles. It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

ImPRessions - Crenshaw Communications

JULY 6, 2016

Thought leadership isn’t just for B2B brands. Thought leadership isn’t just for B2B brands. B2B executives in professional or technology services have long distinguished themselves by linking their corporate brand to a compelling idea or point of view. billion, up from $13.5 billion in 2014.

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

MARCH 22, 2017

Can influencer marketing work for B2B brands? PR programs that include influencer campaigns are often linked to emerging YouTubers or glitzy Kardashian-type personalities, but influencer marketing works in B2B public relations , too. Such long-tail influencers are not as plentiful in B2B sectors, but they don’t need to be.

B2B 136

B2B Brand Branding Marketing 136

Sword and the Script

OCTOBER 23, 2018

B2B organizations that find content marketing effective are committed to these programs. Those are among the top-level findings from an annual survey of content marketers by the Content Marketing Institute and Marketing Profs. The survey is now in its ninth year, and it draws seemingly similar conclusions year after year.

Content Marketing 106

Content Marketing B2B Study Marketing 106

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. However, marketers, especially B2B marketers are beginning to realize that, in an economy of trust, not all currencies are equal. 25% is a subject matter expert or thought leader.

Content Marketing 60

Content Marketing Study Marketing B2B 60

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. Be careful whose advice you buy, but be patient with those who supply it. Baz Luhrmann, The Sunscreen Song, 1998.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. As a percentage of revenue , B2B product organizations invest 6.3%

Survey 103

Survey Marketing B2B Content Marketing 103

Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). So says a 2022 survey conducted by PRWeek for ICR.

Survey 81

Survey Corporate Communications Financial 81

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. 17 million views later, Momondo has a permanent piece of precise thought leadership and CSR.

Creativity 174

Creativity Small Business Storytelling Travel 174

Sword and the Script

NOVEMBER 12, 2016

If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. This week includes survey data and salient points from two subject matter experts on the topic. 1) Adoption, Use and Creation of B2B Buyer Personas. Personas ought not be viewed as a fad.

B2B 114

B2B Marketing How To Survey 114

Sword and the Script

MARCH 10, 2019

Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. 5) planning and strategy (37%). They had an opportunity to help me and they took advantage.

Survey 97

Survey Media Relations Corporate Communications 97