Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. So, they must be monitored and analysed closely.

Strategy 370

Strategy Communications Reputation Measurement 370

Onclusive

NOVEMBER 8, 2023

Media Monitoring & Analysis In today’s data-driven environment, it’s essential to monitor and analyze any content that hits or publishes. Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Media Monitoring & Analysis. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Whether it’s true love or love-hate, our leadership encourages its use for first drafts of written content, research synthesis, rote reports, and more. PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Onclusive

AUGUST 22, 2017

Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Executive Thought Leadership.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

These goals should be both measurable and prioritized so that there is no misunderstanding. But how to measure outcomes? Most teams track key performance indicators (KPIs) to quantify, measure, and optimize their programs. Clear goals will help define the PR strategy your agency will adopt. Be Open With The PR Team.

Agency 310

Agency Measurement Meeting Reputation 310

Onclusive

APRIL 4, 2023

Let’s dive into the key ways CEO reputation directly impacts corporate brands, and what measurements you should have in your locker to take full advantage of and protect your CEO’s personal brand. Measuring a CEO’s personal brand requires a multifaceted approach that combines quantitative and qualitative data.

Reputation 195

Reputation Corporate Brand Branding 195

Cision

OCTOBER 31, 2017

For example, messaging analysis, looking at how often a set of branded talking points proliferate fails to explore the impact of those messages on purchasing intent. Want to know how to drive revenue growth with earned media measurement? Your internal experts know what real impact looks like, let them tell you what’s true.

Measurement 222

Measurement System Data Analysis 222

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 124

Communications Crisis Internal International 124

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Most common comms measurement methods. It’s hard to predict.”

Survey 132

Survey Communications Measurement Internal 132

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

A good plan starts with a full accounting of the past year’s PR initiatives and their success when measured by established KPIs. Some still use Advertising Equivalency to evaluate coverage, but the industry deems AVE a less than substantive measurement in most cases. Content quality, including a sentiment analysis.

Exercises 136

Exercises Comparison Internal International 136

Stuart Bruce

MARCH 8, 2017

This makes no sense as it impossible for a senior PR practitioner to be truly ‘strategic’ if they don’t understand the role that measurement, evaluation and data analysis plays in shaping strategy. The perceived strengths were traditional written communication, strategic management and leadership and management.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Shift Communications

JANUARY 2, 2019

Over the past few years the lines have blurred between affiliate marketing, internal communications, content strategy and earned media. Objectives must be specific and measurable. Measure and Improve. No plan is complete until a deep analysis of the results has been performed. Where will Public Relations take us in 2019?

Analysis 95

Analysis Infographics Internal International 95

Sword and the Script

JULY 13, 2021

23% said measurement / ROI. Stacey Miller , Senior Director, Communications, Auto Care Association believes part of the problem stems from “leadership not fully understanding the workflow of comms and the time and effort behind campaigns.”. Business leaders who think great comms can solve poor leadership.”. 24% said scope creep.

Communications 166

Communications Survey Education Leadership 166

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. What is Thought Leadership ? What is Reputation Management?

Viral 52

Viral Crisis Communications SEO Reputation 52

Stephen Waddington

JULY 6, 2022

This analysis is based on survey data supplied by practitioners. To facilitate relationships and build trust with internal and external stakeholders and communities. To offer organisational leadership. Chartered status is typically recognised a measure of competence within a profession. To provide contextual intelligence.

Publicity 167

Publicity Ethics Training Education 167

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 150

Trends Communications Employee Enterprise 150

PRSay

APRIL 3, 2019

“Our future relies upon our ability to adopt new tech tools to analyze complex data, engage diverse audiences and measure tangible impact,” he says. For Fred Cook, director of the USC Center for Public Relations, the onus falls on communicators to keep citizens informed about what’s factual and what isn’t.

Study 129

Study Communications Technology Analytics 129

Sword and the Script

NOVEMBER 5, 2020

Comparing ratings and reviews against growth rates The study – The Experience Equation: How Happy Employees and Customers Accelerate Growth – drew its conclusions from a combination of data analysis and survey research. Forbes examined customer and employee ratings from the American Customer Satisfaction Index and Glassdoor for 263 companies.

Employee 102

Employee Study Survey Leadership 102

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Muck Rack enhances reporting .

Tools 101

Tools Survey Pitching Analytics 101

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

A comprehensive internal strategy aimed at opening lines of communication with employees and promoting company culture could have gone a long way toward addressing concerns and containing the ill will before it seeped into the public realm,” he wrote. “A Leadership blind spots like these are not unusual.

Ethics 98

Ethics Employee Crisis Internal 98

Buzzstream

MARCH 13, 2024

In contrast, traditional PR has broader metrics to measure public perception and sentiment. Internal Datasets. Establish Thought Leadership The more a brand is mentioned within a specific niche, the more likely it is to be perceived as an authority. So, with so many potential benefits, how is success measured?

Digital PR 71

Digital PR Construction Case Study SEO 71

Waxing UnLyrical

DECEMBER 21, 2018

Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. What are very specific goals and how can they be measured? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client.

Strategy 88

Strategy Analysis Small Business Measurement 88

Stephen Waddington

OCTOBER 4, 2018

In my day job at Ketchum we routinely use tools such as Brandwatch for social media listening and insight; Traackr for identifying stakeholders; and Quid for natural language analysis. Law, ethics, professional standards, leadership and personal skills appear to be protected areas. My thanks to everyone involved in the panel.

Ethics 90

Ethics Tools Groups Government 90

Sword and the Script

MARCH 15, 2022

This includes key charts such as volume of coverage, share of voice, and sentiment analysis. Natural language processing (NLP) and sentiment analysis are white-labeled from outside companies including Google. The product does a sentiment analysis a little differently from other vendors in the space too. It’s mobile-friendly too.

Tools 160

Tools Media Software Analysis 160

Melissa Agnes

OCTOBER 19, 2014

With this responsibility comes the need for effective, credible and authoritative crisis leadership. A thorough analysis of the CDC’s crisis management and crisis communication within this epidemic. With this responsibility comes the need for effective, credible and authoritative crisis leadership.

Crisis 248

Crisis Government Crisis Communications Crisis Management 248

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.” SimilarWeb) (48%).

Survey 178

Survey Marketing B2B Study 178

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

PRSay

JULY 6, 2016

Ninety-five percent of communicators measure their public relations efforts, but 53 percent list measurement as a top skills gap. When it comes to PR measurement, there are too many variables involved, and you’ll never be able to account for everything. So how best to understand the impact of your efforts and measure success?

How To 109

How To System Measurement Data 109

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. In other words, “it depends.”.

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. CISOs turn to comms pros for comms help.

Marketing 190

Marketing Content Marketing Data Social Media 190

Wadds Inc.

JULY 6, 2022

This analysis is based on survey data supplied by practitioners. To facilitate relationships and build trust with internal and external stakeholders and communities. To offer organisational leadership. Chartered status is typically recognised a measure of competence within a profession. To provide contextual intelligence.

Publicity 72

Publicity Ethics Training Education 72

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies.

Strategy 62

Strategy Brand Branding Technology 62

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. How do you recommend planning and measuring success? Check that you still have an inclusive culture.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions. The Check, Please!

Content Marketing 144

Content Marketing Marketing Viral Study 144

Sword and the Script

FEBRUARY 16, 2019

Despite all the analysis that Amazon, a company built on data, poured into its site decision for a second headquarters, Jeff Bezos famously shocked disciples when said he would ultimately decide Amazon HQ2’s location on “intuition.”. Growing any team is a leadership challenge. We buy on emotion, feelings and impulse.

Creativity 78

Creativity Study Survey Advertising 78

Melissa Agnes

OCTOBER 19, 2014

With this responsibility comes the need for effective, credible and authoritative crisis leadership. A thorough analysis of the CDC’s crisis management and crisis communication within this epidemic. Who should listen to this podcast? Fearbola: What it is and how to prevent and manage it.

Crisis 100

Crisis Crisis Management Government Crisis Communications 100