Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. Naturally, anyone writing content for your owned media needs researched keywords to ensure that the content appears in the right search results.

Brand 208

Brand Branding How To SEO 208

Buzzstream

FEBRUARY 1, 2024

The less spam we put out, the more our outreach gets ignored, making it harder for ourselves in the long run. With that out of the way, here are our favorite email outreach templates to help you reach your targets, get those links, earn some coverage, and win those deals. You don’t need 1,000 emails to get ten mediocre results.

Pitching 87

Pitching Infographics Survey Resources 87

Presspage

JULY 25, 2023

But this requires more than just adding your article to the sea of content, no matter how good it may be. Additionally, you should avoid spamming, and deliver transparent and timely communication consistently. To make a lasting impact, you need to share information that truly interests your audience.

Media 78

Media System Analytics Privacy 78

PR 20/20

JUNE 27, 2023

First, by tailoring messages and content to prospects' needs, associations can build meaningful connections and increase the chances of converting prospects into members. Ensuring your communications resonate with the right audience at the right time will help result in higher conversion rates and enhance member loyalty.

Tools 71

Tools Analytics Report Google 71

Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Enter digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

FEBRUARY 9, 2024

White hat link building is building links ethically and adhering to Google’s Link Spam policies. Content-Led White Hat Link Building Tactics Below are white hat link building tactics that require new or existing content. Proprietary data is best because it is something no one else can access or recreate—especially AI.

Google 71

Google Infographics Pitching Resources 71

PR 20/20

JUNE 13, 2022

So how can you ensure your email newsletter doesn’t get the trashcan—or worse, “send to spam”—treatment? Save time creating newsletter content. One of the major ingredients of a newsletter is content, which requires a large portion of a company’s resources to develop enough engaging posts to fill it.

Resources 85

Resources Tools Measurement Industry 85

Buzzstream

MARCH 21, 2024

However, there are downsides, and using a paid media list without properly vetting and qualifying it is ineffective and may hurt more than it helps. You Learn More About the Industry and the Journalists You Pitch Building your own media list helps you familiarize yourself with the industry you pitch. Why Build Your Own Media List?

Construction 62

Construction How To Media Google 62

PR 20/20

SEPTEMBER 23, 2020

One of the best sessions we’ve seen so far was from Nancy Harhut ( @nharhut ): 10 Scientific Secrets That Make Your Content Impossible to Ignore. This may raise a red flag for those of us writing email subject lines: Doesn’t the word “free” automatically lob your email into the spam folder? Not necessarily. Increase the use of “you.”

Examples 88

Examples Marketing Reputation Company 88

Katie Paine's Measurement Blog

FEBRUARY 2, 2023

Things we will see more of in 2023 AI and machine intelligence Until now, all the vaunted benefits of machine intelligence have yielded little benefit for the average PR person. Although, we did learn a few years ago that for those in a crisis it can definitely help make better decisions. We’re talking about media audits.

Measurement 40

Measurement Analytics Data Reddit 40

PR 20/20

OCTOBER 13, 2021

Marketers and vendors alike are still trying to figure out what that means for their reporting and automation, but Jay recommends using your email platform or a third party, like litmus.com or emailonacid.com to help filter out which of your recipients have Apple Mail. When we see a mistake, we can’t help but look. Marketers know this.

B2C 52

B2C Comparison B2B Data 52

PR 20/20

OCTOBER 13, 2021

Marketers and vendors alike are still trying to figure out what that means for their reporting and automation, but Jay recommends using your email platform or a third party, like litmus.com or emailonacid.com to help filter out which of your recipients have Apple Mail. When we see a mistake, we can’t help but look. Marketers know this.

B2C 52

B2C Comparison B2B Data 52

Beyond PR

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. Naturally, anyone writing content for your owned media needs researched keywords to ensure that the content appears in the right search results.

Brand 55

Brand Branding How To SEO 55

Sword and the Script

FEBRUARY 4, 2020

If you are a customer that uses earned media attribution, I’d very much like to hear from you to help separate fact from fiction. Sentiment analysis is enabled by natural language processing (NLP), which is a subcategory of artificial intelligence (AI). Sign up here. And now, here’s this month’s PR technology summary….

Software 101

Software Analysis Data Tools 101

Sword and the Script

MAY 22, 2018

He’s been an independent consultant since 2006 and helps B2B companies with online marketing. That nonsense no longer works, so today, the good people in marketing – the ones who focus on sharing knowledge and producing high-quality content – are winning. 1) What has changed the most about marketing over the course of your career?

Marketing 62

Marketing B2B Print Technology 62

Stuart Bruce

NOVEMBER 11, 2016

We bombard and spam voters with leaflets, newsletters, direct mail, party political broadcasts and now digital and social media. I believe both events are confirmation of a trend I’ve been observing and thinking about for the last six or seven years. It’s partially out of self-interest. This is our opinion.

Communications 154

Communications Data Policies Twitter 154

Karen Freberg

JUNE 12, 2017

This is great – you are able to get some data that can help you go one direction or another. Think about the opportunities you can have by helping others and pay it forward. This community had always been around, but the idea came from a research study I was working on with my colleague and good friend, Ai Zhang.

Community 40

Community Social Media Media Sports 40