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A Strategy for Content Marketing

Ronn Torossian

To a growing number of marketers, content marketing is today’s holy grail. A well-run content marketing campaign helps brands hit their goals while attracting new customers, keeping existing ones and reactivating former ones. The post A Strategy for Content Marketing appeared first on. Here’s how to get started.

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The Future of Content Marketing Strategies

Ronn Torossian

How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy. The post The Future of Content Marketing Strategies appeared first on.

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A Toast To Independent PR Agencies

ImPRessions - Crenshaw Communications

Lots of ad and PR agencies tout their independent status in their marketing. Early in my career, after stints at two very different independent PR firms, I worked in the PR unit of a large ad agency. Traditional ad agencies like the one where I worked have been badly disrupted. But what does the label really mean?

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8 steps for creating a PR strategy to boost your music agency

Agility PR Solutions

Creating a PR strategy for your music agency is vital for standing out in a crowded market, building a solid reputation, and connecting with your target audience. A well-crafted PR campaign can help promote your artists, increase their visibility, and ultimately drive their success.

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How an Influencer Marketing Agency Can Help with Video Strategy

Konnect Agency

An influencer marketing agency can help brands understand current trends and how they should be incorporating these trends into their influencer marketing strategies to drive success and accomplish goals. Influencer Marketing Agency Breakdown of Video Content Evolution.

Video 98
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5 Tips For First-Time PR Agency Clients

ImPRessions - Crenshaw Communications

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. In fact, 60% of marketing executives believe that PR and digital marketing teams will work together more closely in the near future. Clear goals will help define the PR strategy your agency will adopt.

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Shaping a Digital Marketing Strategy: Insights from a Digital Marketing Expert

Stern + Associates

The best part of Brandon Pantano’s job is helping leaders, brands and businesses use the latest marketing best practices to improve their bottom lines. From shaping brands using integrated marketing strategy to business development to SEO, the role of a digital marketer has the power to transform.