Shift Communications

SEPTEMBER 18, 2017

Let’s look at some key points: A: The fall is a good time for my blog – and unlike other B2B marketing sites, I don’t see a Thanksgiving slowdown, just a Christmas one. This is due in part because I have lots of content about marketing plans and strategies, which are hot search topics in January. What Would PR Do?

Analytics 132

Analytics Data-Driven PR Data Software 132

The Proactive Report

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. However, only 31% have a documented strategy. What does it take to deliver an effective content strategy? Data Driven PR.

Trends 124

Trends Data-Driven PR Data System 124

Shift Communications

APRIL 30, 2015

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? That may sound elementary; basic even – why wouldn’t you use data to make business decisions?

Agency 60

Agency How To Data-Driven PR Data 60

Shift Communications

FEBRUARY 20, 2019

The ability to tap into this knowledge can help inform owned, earned, and paid media of your organization’s PR and marketing efforts. Let’s explore what we can learn from these tools and how we can use them to inform our strategy. The current media landscape lends itself to lucrative opportunities on a global scale. Google News.

Trends 142

Trends Industry Wikipedia How To 142

Shift Communications

DECEMBER 9, 2014

Certainly, you can look downfunnel and see how many closed deals you’re getting in your sales CRM, but if your website is broken or your retail staff are surly, you may not see the results you want no matter how good your PR is. Vice President, Marketing Technology. Vice President, Marketing Technology. Looking good.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Shift Communications

NOVEMBER 7, 2014

Measuring the the success of programs by the numbers is quickly becoming the standard in PR and marketing with access to so much data. The trouble with having lots of data is determining which to use and how to determine the metrics of success. Account Manager, Marketing Technology. Who will benefit most?

Google 107

Google Measurement Data-Driven PR Marketing 107

Shift Communications

MARCH 3, 2015

For the general sports fan, statistics and data have been making their way into the mainstream for some time, similar to how online has brought measurement to marketing in a new way over the past 5+ years. Let’s parallel that to PR and marketing. The post Are PR and Marketing Entering the Moneyball II Era?

Data-Driven PR 60

Data-Driven PR Sports Marketing Analytics 60

Shift Communications

NOVEMBER 10, 2014

petabytes of data. The data available to PR professionals and marketers today has the potential to answer so many questions, but the problem is: lots of people don’t know what to do with the data they have. Collecting and analyzing data doesn’t have to mean combing through pages upon pages of spreadsheets.

Data 117

Data Data-Driven PR Big Data Analytics 117

Shift Communications

DECEMBER 26, 2016

Our PR teams have been taking an analytical approach to forming their account strategies for some time, and our clients have been very pleased with the results. This platform is a one stop shop for consumer trends, marketing insights and industry research, all presented in an easily digestible and deck-ready format. Casey Egan.

Google 98

Google Data Pitching Tools 98

Shift Communications

OCTOBER 30, 2014

At this year’s Social Media Success Summit, I had the opportunity to teach an advanced marketing and communications analytics session. One of the ideas I shared was looking beyond just the data that comes out of the box from tools like Google Analytics, Facebook insights, etc. Vice President, Marketing Technology.

Analytics 161

Analytics Data-Driven PR Data Facebook 161

Shift Communications

DECEMBER 28, 2015

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. As a brand manager, the best thing you can do is accept this fact and adjust strategies. Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner. Here’s how.

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

Shift Communications

APRIL 2, 2015

The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. I was already starting to see the need to integrate our traditional PR practices with marketing tech. I’ve been on the PR side, and I’ve ventured over to the digital side. Marketing Land.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. Step 2: Confirm goals. Step 3: Check for links. Emily Wienberg. Account Manager.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Shift Communications

JANUARY 5, 2015

As we kick off the new year, many of us will be looking to formulate new strategies, new ways of doing things or improving old ways. When marketers think about SEO, many think about random link building, spamming webmasters, stuffing words and phrases onto a page repeatedly. Vice President, Marketing Technology. Christopher S.

Marketing 60

Marketing SEO Advertising Advertising 60

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Here are my findings: Marketing Technology.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. We started to notice the move towards more widespread marketing technology adoption in our client base in the last 18 months. In order to arm our staff with the necessary skills we designed our Marketing Technology Immersion program.

Technology 60

Technology Marketing eBook Training 60

Shift Communications

FEBRUARY 25, 2015

As marketers and communicators, we have focused relentlessly on the single influencer. In old influence marketing, the biggest dots we pitched tended to cluster in one or two communities, but we want our message to reach many different communities. Vice President, Marketing Technology. The green dots are foodies. Christopher S.

Community 60

Community Social Media Data-Driven PR How To 60

Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. We Have a Marketing Technology Team For a Reason. Establish Client Goals First. Content is Key.

Marketing 60

Marketing Technology B2C Data 60

Shift Communications

JUNE 8, 2015

Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. What’s our strategy? Don’t ask for reciprocity, just share them as part of your basic content distribution strategy. Vice President, Marketing Technology.

Data 60

Data Publicity Data-Driven PR How To 60

Shift Communications

DECEMBER 27, 2016

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations.

Infographics 68

Infographics Analytics Data-Driven PR Social Media 68

Shift Communications

SEPTEMBER 29, 2015

Friend of SHIFT and professional marketing BS detector Scott Stratten asked recently: Doing some talk research, and I just saw a post that said “SMS (text messages) have an open rate of 95%. I don’t know where the original citation came from, but as data-driven PR professionals, we’d like the data too.

Data-Driven PR 60

Data-Driven PR Survey Advertising Advertising 60

Shift Communications

JUNE 12, 2017

If conversion is the problem, fix that with better sales training or better marketing. The reason we struggle to answer this question, as an industry, is because we are unwilling to invest in the tools, techniques, and strategies that lead to sound, effective measurement. The Root Cause of Lack of PR Impact.

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

NOVEMBER 13, 2017

An astonishing amount of mindshare has been devoted to influencer marketing this year. Interest in influencer marketing is at all-time highs, and based on Google searches for the topic, there’s little indication that interest will flag. Vice President, Marketing Technology. Christopher S.

How To 131

How To Conference Pitching Software 131

5W PR

JUNE 6, 2022

And as all of those elements are changing, so should the PR strategies that companies are using so they can adapt and cater to everyone’s needs. The public relations industry has already started moving toward a more data-driven approach in terms of choosing strategies and creating campaigns. Consumer Focus.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

DECEMBER 4, 2017

As AI technology improves, reaching individuals at scale will be possible, and PR practitioners must adapt their integrated strategies to maximize success. Part 4: Search Marketing. Advanced PR Practitioners Embrace AI Fully. Influencer Marketing Train Keeps Picking Up Speed. Vice President, Marketing Technology.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

NOVEMBER 15, 2017

It’s a good feeling to organize what your clients are doing, who on your team is doing what (and when) and putting goals to strategies. As much as I love creating a solid PR plan, it’s also very time consuming if you have high-strategy accounts. Paid — by understanding a competitor’s paid keyword strategy (i.e.

Data 95

Data eBook Strategy Pitching 95

Shift Communications

APRIL 23, 2015

Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role. Although to be clear, this is not a question limited by age; I’ve also gotten the question from career changers or communicators who simply wish to improve their marketability.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

DECEMBER 30, 2015

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. Let’s jump in: How to Choose a PR Strategy: Part 1 of 6. Marketing Coordinator.

Twitter 74

Twitter Pitching Facebook Data 74

Shift Communications

JULY 28, 2017

His new strategy: own the issue, educate the public and position himself as a leader for shark rights! While press release distribution can be costly, the practice can be valuable which is why companies across the globe use them in their PR strategy. Utilizing paid media strategies can help G.W. Email Marketing.

Case Study 92

Case Study Crisis Study Strategy 92

Shift Communications

JUNE 25, 2018

What tends to happen if you aren’t vigilant is that the strategy and tactics blend together and each PR plan starts to look very similar to the others. It’s critical that senior team members – vice presidents and directors – act as the devil’s advocate and push the client (and team) to create a PR plan that is truly unique.

Analysis 94

Analysis Conference Data Exercises 94

Beyond PR

MARCH 30, 2018

Assuming that didn’t work for you, it brings up a larger point: While you don’t need a degree in computer science to build an AI strategy, it is important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input. Chris Lynch oversees Cision’s global marketing teams.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

DECEMBER 21, 2018

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. 3 CATEGORIES OF PR AND EARNED MEDIA. Senior Marketing Strategist.

Analytics 74

Analytics Google Measurement Data 74

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? Buzzsumo explored this phenomenon last year when it compared the content generation strategies of the Washington Post and the New York Times; quantity win when quality is equal. Let’s see if we’re ready for them.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

OCTOBER 7, 2015

As marketers, we reply on people having opinions to do our jobs. While this may be a silly example it demonstrates the point that the plural of anecdote is not data. This is what gets us into trouble and where we create strategies that will struggle. We need to be diligent and disciplined about data collection.

Data 60

Data Technology Examples Course 60

Shift Communications

JANUARY 25, 2016

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? This often means using data about our current market or audience to create a model. Why can this be such a problem for marketing and PR?

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

DECEMBER 31, 2015

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Marketing Coordinator.

Measurement 60

Measurement Tools Agency Blogging 60

Shift Communications

DECEMBER 29, 2015

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. One of the top questions in social media marketing (and content marketing in general) is how do you know what content is worth promoting? Marketing Analyst. Here’s how. Angie Goldman.

Analytics 60

Analytics Viral Social Media Google 60