Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 144

Analysis Tools Software SMB 144

Deirdre Breakenridge

MAY 1, 2017

Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency. At Socialfly we are experts in all things social media, and we have known for a long time that video content is king of the social media world.

Video 283

Video Facebook Social Media Creativity 283

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Managing PR Agencies. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Lets play executive for a second.

Tools 150

Tools Agency Instagram Groups 150

5W PR

OCTOBER 11, 2023

Joining PR associations Consider joining PR associations such as the Public Relations Society of America (PRSA) or the International Public Relations Association (IPRA). Global and international PR networks Networking isn’t confined to local or national boundaries. These organizations offer networking opportunities and resources.

Publicity 103

Publicity Internal International Resources 103

ImPRessions - Crenshaw Communications

JUNE 10, 2020

Traditionally at Crenshaw Communications , our offices would be filled with recent PR grads eager to learn about life at an agency and the ins and outs of the public relations business. But just because a new graduate isn’t working in an agency doesn’t mean they can’t learn about PR and start to plan a career.

Agency 284

Agency Interviews Journalism Instagram 284

Prohibition

OCTOBER 28, 2019

As a creative and eco-conscious Yorkshire -based agency, we were eager to win the opportunity to work with Yorkshire Water in the promotion of their ‘Six Capitals’ conference, an event aimed to tackle some of the biggest ecological issues facing both the region and the whole of the UK. Sustainability Conference 9.

Conference 48

Conference Video Government Corporate 48

Prohibition

OCTOBER 25, 2019

As a creative and eco-conscious Yorkshire -based agency, we were eager to win the opportunity to work with Yorkshire Water in the promotion of their ‘Six Capitals’ conference, an event aimed to tackle some of the biggest ecological issues facing both the region and the whole of the UK. Sustainability Conference 9.

Conference 48

Conference Video Corporate Government 48

Ethical Voices

APRIL 22, 2024

So, in the fall of 2023, my business partner and I made some changes to our agency structure, and I acquired his half of the agency that we’ve been running together for 13 years. Before starting B2 Communications, I’ve always been in the agency world. We were showing videos, but I decided not to send the videos.

Report 90

Report How To Ethics Nonprofit 90

Flack's Revenge

APRIL 13, 2022

I enjoyed speaking with PR blogger Frank Strong (of Sword & the Script fame ) about the state of PR tech, for the PR, Done & Doner podcast (here’s a video of the interview ). Agencies need to decide how much to spend and how to earn ROI from their tech investments. Internal PR teams also rely on PR tech.

Software 156

Software Tools Technology Resources 156

Communications Conversations

OCTOBER 14, 2014

But the marketers are often busy planning and managing agency resources. Training existing resources to handle content development requires significantly less ramp-up time than it would for an agency or solo. Don’t let the agencies/solos tell you otherwise (and this COMING from a solo consultant). Take a peek: In-house.

Agency 133

Agency Resources Employee Internal 133

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Video Analysis. Internal comms. Layoffs at internal comms platform.

Survey 146

Survey Software B2B Pitching 146

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. And yes, there’s even a video series titled “How S#it Works.” . So, if you want a more personal approach to your ad tech news, this is the way to go.

Advertising 322

Advertising Advertising Privacy Television 322

Polaris

APRIL 7, 2015

Almost anyone can shoot a video with a smart phone. Marketers trying to get budgets approved to produce professional video sometimes face objections from CFOs (or even CEOs) who argue: “We all have iPhones. In an email exchange, here’s what he told me to help your management team decide between DIY or pro video.

Video 100

Video Brand Branding Content Marketing 100

The Hoffman Agency

OCTOBER 10, 2023

It’s nearing the end of my internship as a graphic design intern here at The Hoffman Agency, and as much as it is bitter, it’s been very sweet. I was seen as someone here to learn and improve, not as a flawless intern. I loved spending time on the National Intern Day video for Hoffman’s social accounts.

Internal 41

Internal International Agency Video 41

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Regular “touch-base” calls are a PR agency staple. Since many meetings happen on a video platform, it’s a good idea to log on a minute or two before the meeting begins to make sure everything is working. A PR agency is typically brought on to do more than secure media coverage. Be punctual. Go beyond tactics.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Regular “touch-base” calls are a PR agency staple. Since many meetings happen on a video platform, it’s a good idea to log on a minute or two before the meeting begins to make sure everything is working. A PR agency is typically brought on to do more than secure media coverage. Be punctual. Go beyond tactics.

How To 156

How To Meeting Case Study Survey 156

PR in High Definition

JANUARY 30, 2024

It was made worse by the now infamous video of a woman being let go by two people she’d never met prior, and the company has come under fire from the media, previous employees, and even current staff. Bringing in a PR agency when a crisis occurs is one effective way of getting support and guidance.

Handbook 62

Handbook Crisis Company Reputation 62

PRSay

APRIL 15, 2020

Our college intern is settled back in his childhood home, balancing online classes and remote work. It’s a powerful reminder that each person in our agency is navigating this life-changing period of time individually. Our team and client meetings are now video chats, even the one-on-one meetings. Keep the routine.

How To 195

How To Meeting Employee Internal 195

Stephen Waddington

OCTOBER 13, 2020

If the internal and external communication function inside an organisation didn’t report directly to management before the crisis - it almost certainly will now. Teams have supported leaders in listening, planning and engaging with internal and external stakeholders. It has shown the strategic role of communications.

Report 144

Report Communications Government Crisis 144

ImPRessions - Crenshaw Communications

MAY 15, 2017

Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms. We’d like to make the case for agency work for any aspiring PR strategist. PR Agencies Offer Breadth of Experience.

Skype 147

Skype Agency Meeting Software 147

Prohibition

SEPTEMBER 28, 2021

For anyone who says summer often brings a bit of down time in the PR agency life – we beg to differ! You’ll spy the videos being shared across Yorkshire Water social channels for the weeks to come, and we hope you find out something useful along the way. Watch the full video and see just how far and wide it went here.

Video 62

Video Education B2B Local 62

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Allow the agency creative freedom. It’s incumbent upon the agency to demonstrate sound thinking and earn results from the start of the relationship.

Publicity 256

Publicity Brand Branding Storytelling 256

Stephen Waddington

MAY 24, 2021

COVID-19 has normalised video for stakeholder engagement and accelerated the role of professional communication as a management function. Only a minority (43.8%) of communication departments and agencies is considered mature when it comes to providing digital tools to support activities that are specific for communications.

Report 127

Report Communications Big Data Survey 127

Presspage

APRIL 11, 2024

In 2008, Bart, Sébastien and Tim were working with a PR agency to promote their first young company, Viddix. “We It included photos, videos, press releases and even a chat tool for sending instant inquiries to us. It included photos, videos, press releases and even a chat tool for sending instant inquiries to us.

Enterprise 117

Enterprise Automotive Company Airlines 117

Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? So when is the right time to hire a PR agency? There are a plethora of tools to make it easy until you reach the pivot point to needing a full blown agency. That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

Internal 63

Internal International Data Media 63

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Have you been recommending a change in strategy regarding social media? Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Cision

OCTOBER 12, 2017

As more consumers choose to cut the cord and box office revenues plateau, the video game industry claims a growing share of the overall entertainment sector. Alex Munson, the newly appointed PR and Events Manager at 505 Games , joins us to discuss video game PR, the burgeoning eSports economy and his upcoming challenges.

Film 160

Film Video Community Social Media 160

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2017

Take stock of current agency work. Work with your agency to make sure both teams are on track as well as to re-invigorate for the upcoming race to the end of the year. Audit your internal staffing needs. Reconsider the weekly agency status meeting. Maybe standing desks? Or no desks at all!

Meeting 136

Meeting Software Product Launch Agency 136

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. It is powerful for inspiring action and sharing personal stories of change and impact.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Deirdre Breakenridge

APRIL 17, 2017

Watch a video summary of this article on the CommunicationsMatch YouTube Channel. CommunicationsMatch is a search tool that helps companies find communications agencies and consultants by industry and communications expertise, location and size. Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Prohibition

NOVEMBER 26, 2021

As an integrated agency our projects can vary massively, one day you’ll be on set directing a brand video , the next day you’re doing a deep dive into a client’s social media channels and analysing what makes their audience tick. I first interned at Prohibition back in 2015. What’s your favourite social media platform and why?

Meeting 62

Meeting Social Media Agency Instagram 62

Critical Mention

APRIL 17, 2019

Social media monitoring tools can assist with these issues by detecting a crisis with up-to-the-minute alerts to help companies find solutions to communicate with their internal and external stakeholders at a moment’s notice. Vertical videos. Live video. One of the best ways to achieve personalization is streaming live videos.

Social Media 156

Social Media Trends Media Instagram 156

ImPRessions - Crenshaw Communications

JUNE 20, 2018

The most common trigger for hiring a PR agency is a hot new product or service. Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM. You have news. Perception lags reality. Big changes are coming.

Education 178

Education B2B Employee Crisis 178

Communications Conversations

JULY 14, 2016

I see four big reasons: Easier to outsource than produce internally. Which is why you see companies like GE and Prudential outsourcing production of their podcasts to a third-party vendor (and why you see audio/video production among the most sought-after skills on the agency side). But, that skill set is not easy to find.

Internal 60

Internal International Resources Banking 60

Stephen Waddington

FEBRUARY 21, 2022

A bold internal communications programme empowered everyone in the workforce recognising their contribution to the vaccine effort, driving productivity, and boosting morale. A celebrity engagement programme by agency Ready 10 led to more than 13,000 spaces being listed on JustPark for free.

Publicity 131

Publicity Case Study Local Public Affairs 131