Shift Communications

SEPTEMBER 14, 2015

During our INBOUND15 talk on How to Measure the Value of PR in the 21st Century, one audience member raised this fascinating question: “How do you measure understanding, and where does it fit in the PR funnel?” ” Understanding and comprehension are an integral part of purchase consideration, to be sure. Christopher S.

Analytics 60

Analytics Google Measurement How To 60

The Resolution Blog

MAY 11, 2018

I’m a director of at PR measurement tool CoverageBook.com and author of ‘PRs Digital Resolution’. I’m a director of at PR measurement tool CoverageBook.com and author of ‘PRs Digital Resolution’. An ebook on the digital future of public relations. My approach led to multiple award wins and increased a past agency revenue by 85%.

SEO 120

SEO eBook Data Measurement 120

The Resolution Blog

NOVEMBER 17, 2015

He shares how Hotwire has been brave in trying new measurement and evaluation. John advises; "There is plenty of guidance out there on how to measure and evaluate communications programmes. Up until February this year I led a communications team at a digital marketing agency. …and the best is yet to come.

eBook 120

eBook Print Conference Measurement 120

The Resolution Blog

DECEMBER 30, 2015

In January we kicked off our adventure by inviting 20 UK PR practitioners and agency leads to join us for an industry retrospective session on a boat on the Thames ! We explored automation, discussed measurement and looked into the future. In May, we joined the #PRStack community. Get involved here.

eBook 120

eBook Measurement Community Technology 120

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Presspage

APRIL 1, 2019

If you want to look at each of these factors in more depth, check out our free PR Plan ebook. Measuring the results. Not only will these goals help keep you on track, measuring and analyzing your results can inform your future PR plans. PR teams commonly allocate budgets for tools, (paid) channels, events, and agencies.

eBook 60

eBook How To Measurement SEO 60

5W PR

DECEMBER 22, 2020

The first is an offer of a free eBook. Track and measure success with an eye toward adjusting and change to deliver even better results. The post Lead Magnets Still Work appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. The question they faced was similar – do we remagnetize and, if so, how?

eBook 88

eBook Consumer Blogging Study 88

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Shift Communications

JULY 5, 2016

Take a look at the number of news stories per quarter, as measured by the Google News database of accredited news sources: It took from 1979 to 1995 to publish just over 18 million news stories. In this new eBook, learn the three ways we can reinvent public relations: becoming data-driven. If you’re unwilling to change, perhaps.

Publicity 110

Publicity eBook Analysis Google 110

Polaris

NOVEMBER 24, 2014

A typical RFP for a marketing or PR firm asks for a company history, annual revenue, related experience, staffing details, hourly rates, client recommendations and even detailed strategic or tactical plans on how the agency will address the client’s business objectives. Chemistry is an important element of an agency/client relationship.

Marketing 168

Marketing Policies Agency eBook 168

ReimaginePR

MAY 16, 2016

If you can measure it, you can manage it.”. That’s when I knew I had to start measuring metrics. According to this great article in Forbes , “Measuring something gives you the information you need in order to make sure you actually achieve what you set out to do.”. White paper or ebook downloads. Click Here. “If

Analytics 136

Analytics eBook Measurement Google 136

Shift Communications

FEBRUARY 9, 2016

I recently had the opportunity to speak at PRNews’ Emerging Communicators Workshop and was very encouraged that measurement and analytics featured as such a prominent part of the agenda. Consider this: a quick review of Linkedin shows over 97,000 professionals that are or have worked as Account Coordinators in Agencies.

Communications 60

Communications Marketing Analytics eBook 60

Shift Communications

FEBRUARY 1, 2016

In our new eBook, Cultivating Influence, we’ll explore influencer management and marketing in depth: Why does influence matter? How do we measure influencer marketing? If we can’t measure it, we can’t manage it. Influencer marketing is much more than who has the largest number of followers. What is influence?

eBook 60

eBook Measurement Analytics Tools 60

Cision

SEPTEMBER 21, 2016

Other marketing content like whitepapers and ebooks may take longer to plan, so chip away at them each week. Make the most of your time with measurement. This free guide can help agencies and brand marketers alike prove (and improve on!) Write a few articles a week and schedule them in advance. Other Types of Content.

Marketing 120

Marketing Comparison eBook Social Media 120

Beyond PR

JANUARY 4, 2018

The organization type and discipline also impacted this metric: PR agencies are seeing the biggest budget cuts, followed by marketing agencies, in-house teams and communications firms. Know that there are tools that solve the content and earned media measurement challenge. So what’s the solution? About Nick Bell.

Measurement 75

Measurement Tools Journalism Content Marketing 75

Shift Communications

MAY 3, 2016

We also installed a policy as an agency that each team can go “heads down,” where we set aside dedicated time to keeping up on key trends. This was reinforced when we recently hosted a set of local university PR students for a half day round robin with agency leaders. But it doesn’t stop there…. Share the Knowledge. Derek Lyons.

Technology 60

Technology Marketing eBook Training 60

wiredPRworks

JUNE 5, 2018

Authors include Fortune 500 brand marketers, B2B marketers, B2C marketers, small business freelancers, agency owners, and consultants whose creative work powers some of the biggest brands in the world. How to measure success in digital marketing campaigns. Digital Marketers Sound Off Highlights. Tips to improve digital marketing.

Marketing 45

Marketing Insurance Insurance B2C 45

Shift Communications

AUGUST 22, 2016

We create generic, one-size-fits-all communications, from eBooks to blogs to social media accounts to press releases, assuming that we have one giant audience who wants our stuff. cta] The post Digital Ethnography for PR, Part 1: Introduction appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Analysis 60

Analysis eBook Analytics Study 60

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Sign up for free ebooks, webinars, and other resources (i.e., HubSpot ( @HubSpot ): Topics segmented by marketing, sales, and agency. Copyblogger ( @copyblogger ): Offers step-by-step, actionable content. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

Cision

JUNE 6, 2017

The niche influencer: The niche influencer is the web star most sought-after today by agencies and marketers. While it’s important to understand, measure, and shape social influence, it can also be extremely complicated for a large company. Want to learn more about how listening to the right audiences will boost your brand?

Marketing 239

Marketing Television Handbook Web 239

Public Relations Sydney

SEPTEMBER 21, 2014

It is usually more difficult to measure ROI for PR consulting than it is for marketing, because it’s harder to demonstrate a change in perception or beliefs, as opposed to direct sales. Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results.

Marketing 99

Marketing Advertising Advertising Comparison 99

Shift Communications

JANUARY 12, 2015

Look to incorporate new ways to measure campaigns and really showcase the positive impact we’re making. Write my first eBook and read MORE! This year I’d like to spend more time thinking of big, creative ideas that push the envelope while still tying back to measurement and ROI. Agency Life' Dave Finn, SHIFT NYC.

eBook 60

eBook Creativity Agency Exercises 60

Sword and the Script

NOVEMBER 18, 2017

Typically, this is better used in newsletters, white papers and eBooks. It’s not a perfect measure, but it’s a solid educated guess. Can your agency bring big ideas and execute? Infographics by Killer Infographics. Data visualization, the piece says, illustrates raw values, delivers information, offers objectivity. Talk to Us !

Infographics 68

Infographics Data Case Study Content Marketing 68

PR 20/20

DECEMBER 6, 2018

The marketing team is blogging 2x per week, and producing a high-quality ebook with an accompanying webinar each month. Should they hire an agency and double down on number of blogs posts? Measurable: Quantifiable, and a strong indicator of progress. But, not enough people are organically finding the content. What do they do?

Marketing 55

Marketing Resources eBook Construction 55

PR 20/20

OCTOBER 9, 2018

While we weren’t doing it perfectly, it was my first foray in this world – quite different than my paid advertising and agency days. Then, we’re able to introduce subscribers to other properties we have within CMI: ebooks, whitepapers, webinars, research, events, consulting, and so much more.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Mindful Marketing

DECEMBER 17, 2015

Marx Communications is a 20+ year, Fairfield, Connecticut-based B2B public relations and inbound marketing agency. Members are experienced practitioners who have held senior positions in large PR agencies and/or corporations, but now put services first and work directly with clients. Producing an eBook on B2B marketing and PR.

Communications 50

Communications Marketing Internal International 50

Waxing UnLyrical

JUNE 10, 2016

This is why, regardless of how many “gold stars” I got on my media coverage reports – yes, at my first agency job in the U.S., Of course, back then, it was literally about butts in seats, because the agency I worked for did integrated marketing for Bay Area engagements of Broadway shows.

Communications 40

Communications Conference eBook Facebook 40

Sword and the Script

DECEMBER 28, 2022

34% said ebooks. Why clients hire agencies, consultants and freelancers: an extra pair of hands. Read more: The Top 3 Reasons Clients Hire Outside Agencies, Consultants and Freelancers. Similar Web); 50% said the number of placements/mentions; 41% said email open rates; 36% said clicks / CTRs; Read more: PR measurement.

B2B 114

B2B Marketing Survey Software 114

5W PR

NOVEMBER 19, 2021

Blogs, videos, infographics, and ebooks should demonstrate to your potential customers that you know how to assist them and that you want to help them work out their problems. Measuring ROI of Content Marketing. Meanwhile, when it comes to content marketing, the measurement of return on investment (ROI) is more important than ever. .

Content Marketing 148

Content Marketing Marketing Measurement Data 148

PR 20/20

NOVEMBER 29, 2022

>> Related read: Point Pricing: The Story of How We (Finally) Eliminated Hours from Marketing Agency Pricing. Content (ebooks, white papers). Or, you can use assets such as an ebook to add value to emails as part of a lead nurturing campaign. Step 4: Build a marketing scorecard. Partnerships. Speaking engagements.

Marketing 52

Marketing Analytics eBook System 52

PR 20/20

FEBRUARY 7, 2023

For example, if a user’s pain points were understanding Google Analytics 4 and how to use it to measure website performance for their job, we’d recommend the following blog posts: What is Google Analytics 4 and How Does it Work? Your Top Google Analytics 4 Questions, Answered What Does Google Analytics 4 Mean for the Future of Your Reporting?

Examples 52

Examples eBook Infographics Analytics 52

Shift Communications

APRIL 11, 2016

Second, we can monitor and measure influencers’ content directly. I encourage you to read Cultivating Influence , our free eBook on data-driven influencer identification and management, to help you change with the influence game. Any tagged Page will gain insights for what influencers posted about them. Christopher S.

Facebook 60

Facebook Brand Branding eBook 60

Solo PR Pro

MARCH 6, 2018

What differentiates top consultants from others – including many PR agencies – is an ability to look beyond the public relations (or other communications discipline) hat we wear and focus on our clients’ business goals. This post is an excerpt from our Solo PR Pro Premium members-only ebook, Charting the Course: A Guide to PR Planning.

Publicity 40

Publicity eBook Resources Measurement 40

Cision

AUGUST 26, 2015

Digital Marketing Agency. Co-CEO of V3 Broadsuite, a marketing agency specialising in the digital space. Free Ebook] How to Build an Employee Advocacy Program [link] #employeeadvocacy pic.twitter.com/MIkA7olqa1 — Neal Schaffer (@NealSchaffer) August 19, 2015. . — Steve Farnsworth (@Steveology) August 12, 2015. CEO of Evolve!

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

MARCH 5, 2019

The only segment that did earn double-digits is agencies (26%) – and that’s a problem. Brands need to have a direct involvement with the influencer, rather than through an agency proxy, otherwise, the relationship is with the agency, not the brand. If they aren’t cerebral, then work on an eBook with short passages and quotes.

Survey 60

Survey Trends Marketing B2B 60

Waxing UnLyrical

OCTOBER 7, 2019

With many struggling to manage content marketing, many brands hand over a majority of these responsibilities over to agencies, such as SEtalks , to handle the various aspects of digital marketing. Consider podcasting, webinars, videos, ebooks, slide shares and just about everything else out there. Think outside the box.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Shift Communications

APRIL 2, 2015

The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. I spent the first 3.5 years working on the technology PR team.

Marketing 60

Marketing Data-Driven PR Analytics Training 60